# Seasonal & Outerwear — Meta ads research

Category research. The aggregate benchmark and public brand directory are separate.
Edition: October 2026. Page updated: 2026-10-11.

## Account AOV aggregate

- Median: $87.89
- Middle 50%: $39.76 to $157.96
- Status: verified_aggregate
- Scope: Equal-weight account aggregate · Reporting period not supplied
- Snapshot read: 2026-10-11T14:06:01.732249+00:00
- Period: Dated snapshot · underlying reporting period not supplied

Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark)

## Explore brands

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

- [Patagonia](https://www.patagonia.com/shop/category/jackets/l) — Outdoor layers and weatherwear
- [The North Face](https://www.thenorthface.com/en-us/c/womens/womens-jackets-and-vests-211719?bc_lcid=t6529704258297856lw6247887831687168li0&obem=VJAzYgFuBySElzTTobg1MUKe_QanwK-_kipQUoj5WJw%3D&page=2) — Outdoor layers and weatherwear
- [Columbia](https://perf.columbia.com/c/outdoor-jackets-coats/) — Outdoor layers and weatherwear
- [Arc'teryx](https://arcteryx.com/us/en) — Outdoor layers and weatherwear
- [Mammut](https://www.mammut.com/us/en/category/5823/softshell-jackets/activity/urban) — Outdoor layers and weatherwear
- [Marmot](https://www.marmot.com/c/marmot-men-lightweight) — Outdoor layers and weatherwear
- [Outdoor Research](https://www.outdoorresearch.com/collections/mens-jackets) — Outdoor layers and weatherwear
- [Rab](https://rab.equipment/eu/womens/all-jackets) — Outdoor layers and weatherwear
- [Montane](https://montane.com/collections/mens-all-jackets) — Outdoor layers and weatherwear
- [Berghaus](https://berghaus.com/en-us/collections/jackets-coats) — Outdoor layers and weatherwear
- [Mountain Equipment](https://www.mountain-equipment.com/collections/mens-outdoor-jackets) — Outdoor layers and weatherwear
- [Fjallraven](https://www.fjallraven.com/us/en-us/men/jackets/outdoor-jackets/?Size=XS_XXL_S) — Outdoor layers and weatherwear
- [Norrona](https://www.norrona.com/en-GB/products/categories/jackets/?h=13854) — Outdoor layers and weatherwear
- [Helly Hansen](https://www.hellyhansen.com/en_us/shop/jackets) — Outdoor layers and weatherwear
- [Jack Wolfskin](https://www.jack-wolfskin.com/en-gb/collections/women-winter-jackets-winter-coats?q=jacket) — Outdoor layers and weatherwear
- [Vaude](https://www.vaude.com/int/en/women/clothing/jackets/3in1-jackets.html) — Outdoor layers and weatherwear
- [Schöffel](https://www.schoeffel.com/de/en/outdoor/leisure/parkas?_billing_country_selection=DE) — Outdoor layers and weatherwear
- [Salewa](https://www.salewa.com/men-hardshell-jackets) — Outdoor layers and weatherwear
- [Ortovox](https://www.ortovox.com/us-en/shop/women/mountainwear/jackets-vests/) — Outdoor layers and weatherwear
- [Dynafit](https://www.dynafit.com/men/apparel/jackets) — Outdoor layers and weatherwear
- [Black Diamond](https://eu.blackdiamondequipment.com/collections/ski-shell-jackets) — Outdoor layers and weatherwear
- [Ternua](https://www.ternua.com/es/en/hombre/chaquetas-y-chalecos/impermeables.html) — Outdoor layers and weatherwear
- [Picture Organic Clothing](https://www.picture-organic-clothing.com/en-gb/collections/177-fleeces) — Outdoor layers and weatherwear
- [O'Neill](https://us.oneill.com/collections/mens-jackets) — Outdoor layers and weatherwear
- [Billabong](https://www.billabong.com/collections/adult-jackets-0afz03a) — Outdoor layers and weatherwear
- [Quiksilver](https://www.quiksilver.com/collections/jackets-outerwear-0afz00a) — Outdoor layers and weatherwear
- [Roxy](https://www.roxy.com/collections/gore-tex) — Outdoor layers and weatherwear
- [Burton](https://www.burton.com/en-us/collections/outerwear) — Snow and ski outerwear
- [Volcom](https://www.volcom.com/collections/mens-jackets?current=2) — Snow and ski outerwear
- [686](https://www.686.com/collections/wn26-product-comp/products/mens-smarty-3-in-1-form-jacket?variant=47672958353579) — Snow and ski outerwear
- [DC Shoes](https://www.dcshoes.com/collections/womens-outerwear) — Snow and ski outerwear
- [Obermeyer](https://obermeyer.com/) — Snow and ski outerwear
- [Descente](https://my.descente.com/collections/women%27s-outerwear-jackets) — Snow and ski outerwear
- [Phenix](https://phenixstore.com/en/collections/jacket-alk-mens) — Snow and ski outerwear
- [Peak Performance](https://www.peakperformance.com/jacket-collection) — Snow and ski outerwear
- [Kari Traa](https://www.karitraa.com/eu/en/outlet-eu/jackets-and-vests/) — Outdoor layers and weatherwear
- [Dale of Norway](https://eu.daleofnorway.com/women/jacket/short-jacket/) — Outdoor layers and weatherwear
- [Devold](https://www.devold.com/en-no/women/jackets-vests/) — Outdoor layers and weatherwear
- [Bergans](https://www.bergans.com/en/women/jackets/coats-and-parkas?filter.eComFilter1.0=Coat) — Outdoor layers and weatherwear
- [Didriksons](https://www.didriksons.com/en/c/men/jackets/outdoor-jackets) — Outdoor layers and weatherwear
- [Reima](https://www.reima.com/en) — Outdoor layers and weatherwear
- [Polarn O. Pyret](https://www.polarnopyretusa.com/otwr_snap-in-solution-shell/) — Outdoor layers and weatherwear
- [Regatta](https://www.regatta.com/row/mens/jackets-coats/) — Outdoor layers and weatherwear
- [Craghoppers](https://www.craghoppers.com/row/mens/jackets/) — Outdoor layers and weatherwear
- [Trespass](https://www.trespass.com/us/men/jackets/lightweight-jackets) — Outdoor layers and weatherwear
- [Dare 2b](https://www.dare2b.com/row/clothing/jackets-coats/) — Outdoor layers and weatherwear
- [Decathlon](https://www.decathlon.com/collections/jackets-outerwear) — Outdoor layers and weatherwear
- [Eddie Bauer](https://www.eddiebauer.com/collections/outerwear) — Outdoor layers and weatherwear
- [L.L.Bean](https://www.llbean.com/buy/weather-ready-outerwear) — Outdoor layers and weatherwear
- [Lands' End](https://www.landsend.com/shop/womens-coats-jackets-outerwear/S-xfi-xez-y5c-xhi-xec?msockid=2ab0f85a80e264de0501ee2c816c6512) — Outdoor layers and weatherwear
- [Orvis](https://www.orvis.com/women/jackets-vests) — Outdoor layers and weatherwear
- [Filson](https://www.filson.com/collections/outerwear) — Outdoor layers and weatherwear
- [Pendleton](https://www.pendleton-usa.com/women/clothing/jackets-coats/) — Outdoor layers and weatherwear
- [Woolrich](https://www.woolrich.com/pl/en/women/outerwear/) — Specialist coats and jackets
- [Barbour](https://www.barbour.com/row/mens/mens-jackets-coats) — Specialist coats and jackets
- [Belstaff](https://belstaff.com/collections/men-outerwear) — Specialist coats and jackets
- [Schott NYC](https://www.schottnyc.com/collections/mens-outerwear) — Specialist coats and jackets
- [Alpha Industries](https://www.alphaindustries.com/collections/women-shop-all-outerwear) — Outdoor layers and weatherwear
- [Canada Goose](https://www.canadagoose.com/us/en/shop/men/shop-mens-outerwear) — Specialist coats and jackets
- [Moncler](https://www.moncler.com/en-de/men/outerwear/coats-and-jackets) — Specialist coats and jackets
- [Mackage](https://www.mackage.com/) — Specialist coats and jackets
- [Moose Knuckles](https://www.mooseknucklescanada.com/en-us/collections/women-outerwear) — Specialist coats and jackets
- [Nobis](https://eu.nobis.com/) — Specialist coats and jackets
- [Rudsak](https://us.rudsak.com/collections/coats-jackets) — Specialist coats and jackets
- [Parajumpers](https://www.parajumpers.it/is/en/men/clothing/jackets/) — Specialist coats and jackets
- [Save The Duck](https://us.savetheduck.com/collections/men-all-outerwear) — Specialist coats and jackets
- [Herno](https://www.herno.com/en/men/outerwear/) — Specialist coats and jackets
- [Colmar](https://www.colmar.com/ca/en/woman/outlet/outerwear) — Specialist coats and jackets
- [Peuterey](https://www.peuterey.com/mc/en/pre-fall-26/men/outerwear) — Specialist coats and jackets
- [K-Way](https://www.k-way.com/collections/mens-coats-long-jackets) — Outdoor layers and weatherwear
- [Napapijri](https://www.napapijri.com/en-gb/collections/men-clothing-jackets) — Outdoor layers and weatherwear
- [Stone Island](https://www.stoneisland.com/en-us/collection/coats-and-jackets) — Outdoor layers and weatherwear
- [C.P. Company](https://www.cpcompany.com/en-ca/shop/main-collection/clothing/jackets-coats/) — Outdoor layers and weatherwear
- [Rains](https://ca.rains.com/collections/jackets-men?filter.v.m.filter.color=Black&filter.v.m.filter.color=Blue) — Outdoor layers and weatherwear
- [Stutterheim](https://stutterheim.com/en-us/women/jackets) — Outdoor layers and weatherwear
- [Mackintosh](https://www.mackintosh.com/en-eu/collections/womens-coats-jackets) — Specialist coats and jackets
- [Gloverall](https://www.gloverall.com/collections/mens-jackets?page=1) — Specialist coats and jackets
- [London Tradition](https://londontradition.com/shop/men) — Specialist coats and jackets
- [Burberry](https://row.burberry.com/l/mens-coats-jackets/coats/) — Specialist coats and jackets
- [Zara](https://www.zara.com/az/en/s-woman-outerwear-coats-l9261.html) — Fashion outerwear
- [H&M](https://www2.hm.com/en_us/men/products/jackets-coats/jackets.html) — Fashion outerwear
- [Mango](https://shop.mango.com/mk/en/c/men/coats_3a5ade78/) — Fashion outerwear
- [Uniqlo](https://www.uniqlo.com/us/en/men/outerwear-and-blazers) — Fashion outerwear
- [COS](https://www.cos.com/en-eu-e/men/coats-and-jackets) — Fashion outerwear
- [Arket](https://www.arket.com/en-eu/women/clothing/coats-jackets/jackets/) — Fashion outerwear
- [Quince](https://www.quince.com/shop/cold-weather-shop/women/outerwear) — Fashion outerwear
- [Aritzia](https://www.aritzia.com/us/en/clothing/coats-jackets/butter1) — Fashion outerwear
- [J.Crew](https://www.jcrew.com/buy/jackets-for-fall-0ajz07a/outerwear) — Fashion outerwear
- [Madewell](https://www.madewell.com/madewell_category/JACKETSANDOUTERWEAR.jsp?navLoc=left_nav) — Fashion outerwear
- [Banana Republic](https://bananarepublic.gap.com/browse/men/coats-and-jackets?cid=1016720&mlink=5001%2C1%2Chp_outerwear_mcta) — Fashion outerwear
- [Gap](https://www.gap.com/browse/women/outerwear-and-jackets?cid=5736&msockid=072e7d06db9e6f1d03f66beeda916eb5) — Fashion outerwear
- [Old Navy](https://oldnavy.gap.com/browse/men/coats-and-jackets?cid=72305) — Fashion outerwear
- [Abercrombie & Fitch](https://www.abercrombie.com/shop/a-wd/mens-coats-and-jackets) — Fashion outerwear
- [Reiss](https://www.reiss.com/us/en/shop/gender-men-productaffiliation-coatsandjackets) — Fashion outerwear
- [AllSaints](https://www.allsaints.com/us/men/coats-and-jackets) — Fashion outerwear
- [Ralph Lauren](https://www.ralphlauren.com/women-clothing-jackets-coats-vests/r/black/ralph-lauren-collection) — Fashion outerwear
- [Tommy Hilfiger](https://usa.tommy.com/men/clothing/jackets) — Fashion outerwear
- [Calvin Klein](https://www.calvinklein.us/en/women/apparel/womens-outerwear?ab=HP_visnav_CTA_jackets_w_L3_260919) — Fashion outerwear
- [Massimo Dutti](https://www.massimodutti.com/us/men/jackets-n1372) — Fashion outerwear
- [Boden](https://eu.boden.com/en-eu/collections/womens-coats-jackets) — Fashion outerwear

No ranking is implied. Missing growth or heat evidence remains unavailable.

## Research questions

### What should an outerwear ad explain about down and synthetic insulation?

Show the advertised jacket's actual insulation and intended conditions. Patagonia distinguishes natural down from synthetic insulation and describes synthetic performance when damp. Those material differences can inform a demonstration; they do not establish the performance of every jacket.

[Source](https://www.patagonia.com/stories/guides/product/natural-down-vs-synthetic-down-insulation-warmth-comes-standard/story-175856.html) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-insulation-creative)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. What should an outerwear ad explain about down and synthetic insulation? Show the advertised jacket's actual insulation and intended conditions. Patagonia distinguishes natural down from synthetic insulation and describes synthetic performance when damp. Those material differences can inform a demonstration; they do not establish the performance of every jacket.  Source: https://www.patagonia.com/stories/guides/product/natural-down-vs-synthetic-down-insulation-warmth-comes-standard/story-175856.html Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-insulation-creative

### Does jacket care belong in an outerwear purchase journey?

Care can be relevant to the product claim. Patagonia explains that contaminants affect durable water repellency and provides washing and drying guidance for waterproof shells. Link the advertised garment's own care instructions; do not apply one shell's instructions to every coat.

[Source](https://www.patagonia.com/stories/guides/care-repair/how-to-wash-waterproof-jacket/story-178390.html) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-care-conversion)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. Does jacket care belong in an outerwear purchase journey? Care can be relevant to the product claim. Patagonia explains that contaminants affect durable water repellency and provides washing and drying guidance for waterproof shells. Link the advertised garment's own care instructions; do not apply one shell's instructions to every coat.  Source: https://www.patagonia.com/stories/guides/care-repair/how-to-wash-waterproof-jacket/story-178390.html Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-care-conversion

### Should insulated outerwear and waterproof shells share one creative message?

They solve different product needs. Patagonia's insulation and shell-care guides discuss warmth and water-repellent performance separately. Distinguish the advertised construction and use, then assess campaign results yourself; the source does not report a winning seasonal audience split.

[Source](https://www.patagonia.com/stories/guides/product/natural-down-vs-synthetic-down-insulation-warmth-comes-standard/story-175856.html) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-season-use)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. Should insulated outerwear and waterproof shells share one creative message? They solve different product needs. Patagonia's insulation and shell-care guides discuss warmth and water-repellent performance separately. Distinguish the advertised construction and use, then assess campaign results yourself; the source does not report a winning seasonal audience split.  Source: https://www.patagonia.com/stories/guides/product/natural-down-vs-synthetic-down-insulation-warmth-comes-standard/story-175856.html Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-season-use

### Does outerwear AOV tell me the warmest jacket or its temperature rating?

AOV is a purchase-value metric. The account aggregate contains no garment construction, temperature test or item-price breakdown. Use documented product specifications for those comparisons and this benchmark only for monetary order-value context.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-aov-temperature)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. Does outerwear AOV tell me the warmest jacket or its temperature rating? AOV is a purchase-value metric. The account aggregate contains no garment construction, temperature test or item-price breakdown. Use documented product specifications for those comparisons and this benchmark only for monetary order-value context. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-aov-temperature

### What is the average order value benchmark for Seasonal & Outerwear?

The median account AOV for Seasonal & Outerwear is $87.89 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-median-aov)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. What is the average order value benchmark for Seasonal & Outerwear? The median account AOV for Seasonal & Outerwear is $87.89 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-median-aov

### What is the typical AOV range in Seasonal & Outerwear?

The middle 50% of account AOVs runs from $39.76 to $157.96 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-aov-range)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. What is the typical AOV range in Seasonal & Outerwear? The middle 50% of account AOVs runs from $39.76 to $157.96 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-aov-range

### What is the lower-quartile AOV?

The 25th-percentile account AOV is $39.76 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-lower-quartile-aov)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. What is the lower-quartile AOV? The 25th-percentile account AOV is $39.76 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-lower-quartile-aov

### What is the upper-quartile AOV?

The 75th-percentile account AOV is $157.96 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-upper-quartile-aov)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. What is the upper-quartile AOV? The 75th-percentile account AOV is $157.96 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-upper-quartile-aov

### How is account AOV calculated for this benchmark?

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-aov-calculation)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-aov-calculation

### Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-median-or-mean)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-median-or-mean

### What dates does this AOV benchmark cover?

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-benchmark-period)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-benchmark-period

### Which industry or subcategory does this benchmark cover?

This benchmark covers exact Seasonal & Outerwear classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-benchmark-coverage)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. Which industry or subcategory does this benchmark cover? This benchmark covers exact Seasonal & Outerwear classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-benchmark-coverage

### How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-compare-aov)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-compare-aov

### Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-aov-performance)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-aov-performance

### Are the listed brands the businesses behind the benchmark?

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#brands) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-directory-and-benchmark)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#brands Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-directory-and-benchmark

### Can I use the industry AOV as a listed brand's AOV?

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#method) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-brand-level-aov)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#method Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-brand-level-aov

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-download-research)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-download-research

### How should I cite a finding from this page?

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

[Source](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-cite-research)

Citation: Madgicx Research & Labs. Seasonal & Outerwear. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-cite-research