AgencyAnalytics vs Swydo: Client Reporting per Client or Agency Reporting
AgencyAnalytics fits agencies with many clients that want a branded client portal and a price per client. Swydo fits agencies that send white-labeled reports to many clients.
Choose AgencyAnalytics if you want cost to follow your client count and a white-label portal on every plan. Choose Swydo if you want one flat plan with white-label reports and unlimited clients, and pay by the data source. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| AgencyAnalytics | Swydo | |
|---|---|---|
| How you pay | Per client: $20 per client a month, billed annually, with monthly billing also offered. A Volume plan for 25 or more clients is priced by sales. | One plan with every feature, from $69 a month, with a 14-day free trial. |
| Free plan or trial |
14-day free trial, no credit card needed.
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Its pricing page offers a 14-day free trial with no credit card needed.
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| Data sources |
90+ marketing integrations on its pricing page, with unlimited data sources, reports and dashboards per client.
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Its home page lists 38+ integrations, including Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics 4.
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| White-label reports |
A white-labeled client portal with your logo, colors, custom domain and custom email, included with every client.
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Its pricing page lists full white-labeling, branded PDF exports, custom domain hosting and custom email templates.
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| Scheduled report sending |
Automated client reporting and report scheduling on every plan.
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Its pricing page says automated report sending has no limit, with a Scheduled Overview dashboard to manage it.
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| Dashboards and templates |
Dashboards and reports for each client, plus goals, benchmarks and forecasting.
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Its pages show pre-built report templates, a drag-and-drop builder, KPI boards and unlimited dashboards and reports on every plan.
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| AI features |
AgencyAI insights and analysis, Ask AI, AI Summary and Metric Insights, plus MCP access for ChatGPT and Claude.
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Its pricing page lists an AI report builder, AI report summaries and a connector that lets you query client data from Claude or ChatGPT.
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| Changes to your ads from the tool |
We saw no way to change a client's ads from the tool on its pages. It reports, alerts and detects anomalies.
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We saw no way to change campaigns, budgets or bids on its pages: everything it describes is reporting, alerts and data-connection checks.
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| G2 rating | 4.7 from 463 reviews | 4.6 from 117 reviews |
Where they differ
How the price grows
AgencyAnalytics: Cost grows with every client you add: $20 per client a month billed annually. Add-ons such as Rank Tracker and AI Tracker are billed separately. Swydo: The base price includes 10 data sources, and each extra connected account adds a fee. Ten clients on two ad platforms is 20 data sources.
Who each is built for
AgencyAnalytics: Marketing agencies that report to many clients. Its client portal, branding and SEO tools are written for agency work. Swydo: Swydo positions itself as an automated reporting and monitoring tool for online agencies. Its site also has pages for franchisors, brands and enterprises.
What each one is built to do
AgencyAnalytics: Each client gets a branded portal of dashboards and scheduled reports. Staff accounts, data sources and reports are unlimited. Swydo: Swydo pulls data from connected accounts into templates and sends branded reports on a schedule. It also sends performance alerts by email or Slack.
What reviewers say
AgencyAnalytics: In the 20 recent G2 reviews we read, 5 mention integration gaps or sync problems, 4 mention limits on customising dashboards and 2 ask for blending of data sources. Swydo: G2 lists 4.6 from 117 reviews.
Price
| Example | AgencyAnalytics | Swydo |
|---|---|---|
| Entry level | Core: $20 per client a month, billed annually (about $100 a month for 5 clients) | Base plan: $69 a month, with 10 data sources, unlimited clients and users. |
| Mid level | Ten clients: about $200 a month, billed annually | Extra data sources: $4.50 each from the 11th to the 100th, then $3.00 each up to 500. |
| Larger or custom | Volume: 25 or more clients, priced by sales | Large accounts: $2.00 per source from 501, and a custom quote above 1,000 sources. |
Our verdict
Choose AgencyAnalytics if
- You get unlimited staff accounts, data sources and reports.
- You get a 14-day free trial with no card.
- You get rank tracking as an add-on for SEO reporting.
Choose Swydo if
- You can ask questions about client data from Claude or ChatGPT through its connector.
- You get one plan with every feature, so there are no tiers to compare.
- You can add unlimited clients and users, and pay only for the connected data sources.
Neither fits when
You need to change your ads, not only report on them. AgencyAnalytics's pages describe no way to create campaigns from a chat. Swydo's pages describe no way to change campaigns or ad settings from the tool. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (agencyanalytics.com and swydo.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Swydo's pricing and feature pages were read on 5 November 2026.
Frequently asked questions
How much do AgencyAnalytics and Swydo cost?
AgencyAnalytics is from $20 per client a month. Swydo is from $69 a month. AgencyAnalytics entry level: Core: $20 per client a month, billed annually (about $100 a month for 5 clients) Swydo entry level: Base plan: $69 a month, with 10 data sources, unlimited clients and users.
Does AgencyAnalytics have a free trial?
14-day free trial, no credit card needed.
Does Swydo have a free trial?
Its pricing page offers a 14-day free trial with no credit card needed.
Does AgencyAnalytics offer white-label reports?
Yes. Every client includes a white-labeled portal with your logo, colors, custom domain and custom email.
How does Swydo charge for extra clients?
Swydo charges per connected data source, not per client. The $69 base includes 10 sources, then each extra source is $4.50 up to 100, as its pricing page shows.
Sources
- AgencyAnalytics pricing, reviewed 5 November 2026
- AgencyAnalytics white label, reviewed 15 October 2026
- AgencyAnalytics on G2, reviewed 20 October 2026
- Swydo on G2, reviewed 5 November 2026
- Swydo pricing, reviewed 5 November 2026
- Swydo home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
