AgencyAnalytics vs Triple Whale: Client Reporting per Client or Store Analytics and AI
AgencyAnalytics fits agencies with many clients that want a branded client portal and a price per client. Triple Whale fits ecommerce brands that want store, ad and email data in one dashboard.
Choose AgencyAnalytics if you want cost to follow your client count and a white-label portal on every plan. Choose Triple Whale if you want store, ad and email data in one dashboard with an AI chat on top. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| AgencyAnalytics | Triple Whale | |
|---|---|---|
| How you pay | Per client: $20 per client a month, billed annually, with monthly billing also offered. A Volume plan for 25 or more clients is priced by sales. | A free plan, then paid plans priced by your store's annual revenue on 12-month subscriptions. Enterprise is quoted. |
| Free plan or trial |
14-day free trial, no credit card needed.
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A free plan for up to 10 users, with 12 months of data and limited AI use.
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| Data sources |
90+ marketing integrations on its pricing page, with unlimited data sources, reports and dashboards per client.
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Brings store, ad and email data into one place, with its own attribution and tracking pixel.
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| White-label reports |
A white-labeled client portal with your logo, colors, custom domain and custom email, included with every client.
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We saw no white-label client reports on its pages. It is built for brands reading their own data.
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| Scheduled report sending |
Automated client reporting and report scheduling on every plan.
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Scheduled reports and summaries, plus alerts on thresholds you set, on the Automate and Enterprise plans.
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| Dashboards and templates |
Dashboards and reports for each client, plus goals, benchmarks and forecasting.
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Dashboards, an SQL editor and segments, and a creative table with metrics for each ad.
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| AI features |
AgencyAI insights and analysis, Ask AI, AI Summary and Metric Insights, plus MCP access for ChatGPT and Claude.
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An AI chat in the app and in Slack that answers questions and builds dashboards. Paid plans add AI specialists such as a media buyer and a creative director, drawing on a monthly usage allowance.
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| Changes to your ads from the tool |
We saw no way to change a client's ads from the tool on its pages. It reports, alerts and detects anomalies.
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On Automate and Enterprise its AI can change budgets and pause ads on connected platforms. It can publish a creative to Meta, Google or TikTok. We found no campaign creation.
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| G2 rating | 4.7 from 463 reviews | 4.5 from 482 reviews |
Where they differ
How the price grows
AgencyAnalytics: Cost grows with every client you add: $20 per client a month billed annually. Add-ons such as Rank Tracker and AI Tracker are billed separately. Triple Whale: The price is set by your store's annual revenue, so it grows as the store grows. Paid plans are 12-month subscriptions, billed monthly or annually with two months free.
Who each is built for
AgencyAnalytics: Marketing agencies that report to many clients. Its client portal, branding and SEO tools are written for agency work. Triple Whale: Ecommerce brands that want their store, ad and email numbers in one place. Its pages are written for brand teams and in-house analysts.
What each one is built to do
AgencyAnalytics: Each client gets a branded portal of dashboards and scheduled reports. Staff accounts, data sources and reports are unlimited. Triple Whale: It starts from store data and puts an AI chat on top. Settings decide whether its AI waits for your approval or acts within thresholds you set.
What reviewers say
AgencyAnalytics: In the 20 recent G2 reviews we read, 5 mention integration gaps or sync problems, 4 mention limits on customising dashboards and 2 ask for blending of data sources. Triple Whale: 4 of the 10 recent G2 reviews we read name price growing with revenue as the main complaint, and 5 of 10 praise easy setup.
Price
| Example | AgencyAnalytics | Triple Whale |
|---|---|---|
| Entry level | Core: $20 per client a month, billed annually (about $100 a month for 5 clients) | Free: $0 for up to 10 users, with 12 months of data and limited AI use |
| Mid level | Ten clients: about $200 a month, billed annually | Foundation and Automate: priced by your store's annual revenue, 12-month subscriptions |
| Larger or custom | Volume: 25 or more clients, priced by sales | Enterprise: quoted, with advanced measurement across several brands |
Our verdict
Choose AgencyAnalytics if
- You get unlimited staff accounts, data sources and reports.
- You get a 14-day free trial with no card.
- You get rank tracking as an add-on for SEO reporting.
Choose Triple Whale if
- You get an AI chat that answers questions about your data in the app and in Slack.
- You get a free plan for up to 10 users to try the dashboards.
- You get custom dashboards and an SQL editor for an in-house analyst.
Neither fits when
You need to change your ads, not only report on them. AgencyAnalytics's pages describe no way to create campaigns from a chat. We found no audience builder on Triple Whale's pages. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx has ready-made and AI audiences. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (agencyanalytics.com and triplewhale.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Triple Whale's pricing page could not be re-read on 5 November, so its facts come from our 4 November checks.
Frequently asked questions
How much do AgencyAnalytics and Triple Whale cost?
AgencyAnalytics is from $20 per client a month. Triple Whale is free plan, paid plans priced by store revenue. AgencyAnalytics entry level: Core: $20 per client a month, billed annually (about $100 a month for 5 clients) Triple Whale entry level: Free: $0 for up to 10 users, with 12 months of data and limited AI use
Does AgencyAnalytics have a free trial?
14-day free trial, no credit card needed.
Does Triple Whale have a free trial?
A free plan for up to 10 users, with 12 months of data and limited AI use.
Does AgencyAnalytics offer white-label reports?
Yes. Every client includes a white-labeled portal with your logo, colors, custom domain and custom email.
Is Triple Whale only for ecommerce stores?
Its pages are written for ecommerce brands: it connects store, ad and email data and prices plans by store revenue.
Sources
- AgencyAnalytics pricing, reviewed 5 November 2026
- AgencyAnalytics white label, reviewed 15 October 2026
- AgencyAnalytics on G2, reviewed 20 October 2026
- Triple Whale pricing, reviewed 4 November 2026
- Triple Whale help center: Moby usage, reviewed 4 November 2026
- Triple Whale help center: Moby specialists, reviewed 15 October 2026
- Triple Whale help center: Moby automations, reviewed 15 October 2026
- Triple Whale on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
