Databox vs Supermetrics: Analytics and AI Reporting or Marketing Data Connectors
Databox fits teams and agencies that want dashboards across 130+ tools with an AI analyst on top. Supermetrics fits teams that move ad and analytics data into Looker Studio, Google Sheets, warehouses and AI chats.
Choose Databox if you want a free plan to start, dashboards across many tools and an AI analyst for questions. Choose Supermetrics if you want to pull marketing data into your own dashboards, sheets or warehouse. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| Databox | Supermetrics | |
|---|---|---|
| How you pay | A free plan, then paid plans from $71 a month billed annually, with an Agency plan from $79 a month. | Fixed monthly plans: Starter EUR 49 (EUR 39 billed yearly), Growth EUR 199 (EUR 159 billed yearly). Enterprise is a custom quote. |
| Free plan or trial |
Its pricing page lists a free plan with no time limit and a 14-day trial of any paid plan, no credit card needed.
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Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
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| Data sources |
Its home page says it connects 130+ tools, spreadsheets, databases and APIs. Each plan caps the number of data sources.
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Its home page names ad platforms, analytics and CRM data, but states no total. Plans cap data sources: 2 on Starter, 7 on Growth.
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| White-label reports |
Its pricing page sells white label as an add-on at $80 a month that swaps in your logo, colors and domain.
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We saw no white-label reports on its pricing or home pages.
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| Scheduled report sending |
Its pricing page lists scheduled snapshots, weekly updates and alerts on the Team plans and up, not on Free or Analyst.
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Its home page says data in the reporting stack refreshes on a schedule.
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| Dashboards and templates |
Its pages show dashboard templates and a metric library it describes as thousands of ready-made metrics. The Free plan gives 1 dashboard.
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Its home page sends data to Looker Studio and Google Sheets, and Supermetrics Studio builds dashboards from a description.
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| AI features |
Its pages describe Genie, an AI analyst you ask in plain language, plus summaries, an MCP server and routines on higher plans.
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Its pages list Claude, ChatGPT and Microsoft Copilot as destinations, an MCP server for your own agents, and AI Credits with Studio.
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| Changes to your ads from the tool | Not confirmed: its pages list agents as coming soon, and we saw no description of changing campaigns or budgets in an ad account. |
Its home page says you can launch a campaign, change a live one, move spend or pause campaigns from a chat or dashboard. We did not check how far this goes.
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| G2 rating | 4.4 from 194 reviews | 4.4 from 827 reviews |
Where they differ
How the price grows
Databox: Price rises with plan tier, users and the number of data sources. Add-ons such as white label ($80 a month) and AI credit top-ups ($200 a month) cost extra. Its pricing page and FAQ show different figures for some plans. Supermetrics: Plans are fixed price. Extra destinations, users, data sources and ad accounts are paid add-ons, and AI Credits are the one metered part.
Who each is built for
Databox: Databox is aimed at agencies, growing businesses and AI consultants. Its Agency plan adds unlimited users and cross-account reporting. Supermetrics: Its home page names marketing teams, data teams, agencies, SMBs and enterprises.
What each one is built to do
Databox: Databox connects your tools into dashboards and reports, then lets an AI analyst called Genie answer questions about the data. Higher plans add routines and connectors for AI tools. Supermetrics: It connects ad platforms, analytics and CRM data and sends it to Looker Studio, Google Sheets, warehouses such as BigQuery and Snowflake, and AI chats.
What reviewers say
Databox: G2 lists 4.4 from 194 reviews. Supermetrics: G2 lists 4.4 from 827 reviews.
Price
| Example | Databox | Supermetrics |
|---|---|---|
| Entry level | Free: $0, with 1 user, 3 data sources and 1 dashboard. Analyst: $71 a month billed annually, 1 user, 5 sources. | Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user) |
| Mid level | Team Core: $199 a month billed annually, 3 users, 10 sources. Team Scale: $319 a month, 10 users, 30 sources. Agency: from $79 a month, unlimited users, 20 sources. | Growth: EUR 199 a month, or EUR 159 billed yearly (7 data sources, 1 destination, 2 users) |
| Larger or custom | Custom: sold through sales, with setup audits and AI stack design. | Enterprise: custom quote, sold through a demo |
Our verdict
Choose Databox if
- You can reach your data from AI tools through its MCP server on paid plans.
- You can start on a free plan with 3 data sources and 1 dashboard before paying.
- You can connect 130+ tools, spreadsheets, databases and APIs in one place.
Choose Supermetrics if
- You get a fixed monthly price, with add-ons for more sources, users and destinations.
- You can connect Claude, ChatGPT or your own agents to the same data through its MCP server.
- You get a 14-day free trial with no payment details.
Neither fits when
You need to change your ads, not only report on them. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Madgicx has ready-made and custom automation rules. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (databox.com and supermetrics.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Databox's pricing page and its FAQ list different prices for some plans, so we show the pricing cards. Supermetrics publishes prices in euros, shown as published.
Frequently asked questions
How much do Databox and Supermetrics cost?
Databox is free, paid from $71 a month. Supermetrics is from EUR 49 a month. Databox entry level: Free: $0, with 1 user, 3 data sources and 1 dashboard. Analyst: $71 a month billed annually, 1 user, 5 sources. Supermetrics entry level: Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user)
Does Databox have a free trial?
Its pricing page lists a free plan with no time limit and a 14-day trial of any paid plan, no credit card needed.
Does Supermetrics have a free trial?
Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
Is Databox free?
It has a free plan with 1 user, 3 data sources and 1 dashboard. Paid plans start at $71 a month billed annually, per its pricing page.
Can Supermetrics change my ads?
Its home page says you can launch a campaign or change a live one from a chat or dashboard. It is mainly a data connector, so check what it covers for your ad platform.
Sources
- Databox on G2, reviewed 5 November 2026
- Databox pricing, reviewed 5 November 2026
- Databox home page, reviewed 5 November 2026
- Supermetrics on G2, reviewed 5 November 2026
- Supermetrics pricing, reviewed 5 November 2026
- Supermetrics home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
