Supermetrics Review 2026: Pricing, Strengths and Limitations
Short answer: Supermetrics fits teams that move ad and analytics data into Looker Studio, Google Sheets, warehouses and AI chats. Pricing: from EUR 49 a month. If you run your own Meta ads, here is the difference: Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
Best for
Moving ad data to your reporting tools
Not for
Teams that also need next steps you approve or dismiss
Price
From EUR 49 a month
G2
4.4 from 827 reviews
What is Supermetrics and how much does it cost?
Here is what Supermetrics (supermetrics.com) does: It connects ad platforms, analytics and CRM data and sends it to Looker Studio, Google Sheets, warehouses such as BigQuery and Snowflake, and AI chats.
| Job | What Supermetrics offers |
|---|---|
| Data sources | Its home page names ad platforms, analytics and CRM data, but states no total. Plans cap data sources: 2 on Starter, 7 on Growth. |
| White-label reports | We saw no white-label reports on its pricing or home pages. |
| Scheduled report sending | Its home page says data in the reporting stack refreshes on a schedule. |
| Dashboards and templates | Its home page sends data to Looker Studio and Google Sheets, and Supermetrics Studio builds dashboards from a description. |
| AI features | Its pages list Claude, ChatGPT and Microsoft Copilot as destinations, an MCP server for your own agents, and AI Credits with Studio. |
| Changes to your ads from the tool | Its home page says you can launch a campaign, change a live one, move spend or pause campaigns from a chat or dashboard. We did not check how far this goes. |
| Level | What you get |
|---|---|
| Entry level | Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user) |
| Mid level | Growth: EUR 199 a month, or EUR 159 billed yearly (7 data sources, 1 destination, 2 users) |
| Larger or custom | Enterprise: custom quote, sold through a demo |
Fixed monthly plans: Starter EUR 49 (EUR 39 billed yearly), Growth EUR 199 (EUR 159 billed yearly). Enterprise is a custom quote. Plans are fixed price. Extra destinations, users, data sources and ad accounts are paid add-ons, and AI Credits are the one metered part. Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
What are Supermetrics' strengths and limitations?
Strengths
- You get ad and analytics data sent to Looker Studio, Google Sheets, BigQuery or Snowflake.
- You get a fixed monthly price, with add-ons for more sources, users and destinations.
- You can connect Claude, ChatGPT or your own agents to the same data through its MCP server.
- You get a 14-day free trial with no payment details.
Limitations
- We saw no white-label reports on its pricing or home pages.
- Supermetrics' home page says you can launch a campaign, change a live one, move spend or pause campaigns from a chat or dashboard. We did not check how far this goes.
- Plans are fixed price. Extra destinations, users, data sources and ad accounts are paid add-ons, and AI Credits are the one metered part.
- G2 lists 4.4 from 827 reviews.
Who should use Supermetrics?
Supermetrics fits if you want
- Its home page names marketing teams, data teams, agencies, SMBs and enterprises.
- It connects ad platforms, analytics and CRM data and sends it to Looker Studio, Google Sheets, warehouses such as BigQuery and Snowflake, and AI chats.
- Pricing: from EUR 49 a month.
Choose Madgicx instead if you want
- Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you.
- Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve.
- Madgicx has ready-made and custom automation rules.
- Seats and ad generations are unlimited in every plan, from $45 a month.
Supermetrics vs Madgicx in brief
| Supermetrics | Madgicx | |
|---|---|---|
| AI recommendations for live ads |
Its home page says you can launch a campaign, change a live one, move spend or pause campaigns from a chat or dashboard. We did not check how far this goes.
|
A list of next steps you approve or dismiss
|
| Free plan or trial |
Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
|
A 7-day free trial
|
| Price | From EUR 49 a month | From $45 a month, with unlimited seats and generations |
Our verdict: for Meta advertisers, choose Madgicx
Supermetrics fits teams that move ad and analytics data into Looker Studio, Google Sheets, warehouses and AI chats. If you run your own Meta ads, Madgicx does more with them. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Seats and ad generations are unlimited in every plan, from $45 a month.
How we review: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with Supermetrics. We use its pricing and product pages (supermetrics.com) and the most recent G2 information we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Supermetrics publishes prices in euros, shown as published.
Frequently asked questions
How much does Supermetrics cost?
Fixed monthly plans: Starter EUR 49 (EUR 39 billed yearly), Growth EUR 199 (EUR 159 billed yearly). Enterprise is a custom quote. Plans are fixed price. Extra destinations, users, data sources and ad accounts are paid add-ons, and AI Credits are the one metered part.
Does Supermetrics have a free trial?
Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
Can Supermetrics change my ads?
Its home page says you can launch a campaign or change a live one from a chat or dashboard. It is mainly a data connector, so check what it covers for your ad platform.
Supermetrics vs Madgicx: which should you pick?
If you run your own Meta ads, pick Madgicx. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
Sources
- Supermetrics on G2, reviewed 5 November 2026
- Supermetrics pricing, reviewed 5 November 2026
- Supermetrics home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
