Databox vs Swydo: Analytics and AI Reporting or Agency Reporting
Databox fits teams and agencies that want dashboards across 130+ tools with an AI analyst on top. Swydo fits agencies that send white-labeled reports to many clients.
Choose Databox if you want a free plan to start, dashboards across many tools and an AI analyst for questions. Choose Swydo if you want one flat plan with white-label reports and unlimited clients, and pay by the data source. If you also need next steps you approve or dismiss, Madgicx does that, from $45 a month.
See how we reached this recommendation| Databox | Swydo | |
|---|---|---|
| How you pay | A free plan, then paid plans from $71 a month billed annually, with an Agency plan from $79 a month. | One plan with every feature, from $69 a month, with a 14-day free trial. |
| Free plan or trial |
Its pricing page lists a free plan with no time limit and a 14-day trial of any paid plan, no credit card needed.
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Its pricing page offers a 14-day free trial with no credit card needed.
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| Data sources |
Its home page says it connects 130+ tools, spreadsheets, databases and APIs. Each plan caps the number of data sources.
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Its home page lists 38+ integrations, including Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics 4.
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| White-label reports |
Its pricing page sells white label as an add-on at $80 a month that swaps in your logo, colors and domain.
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Its pricing page lists full white-labeling, branded PDF exports, custom domain hosting and custom email templates.
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| Scheduled report sending |
Its pricing page lists scheduled snapshots, weekly updates and alerts on the Team plans and up, not on Free or Analyst.
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Its pricing page says automated report sending has no limit, with a Scheduled Overview dashboard to manage it.
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| Dashboards and templates |
Its pages show dashboard templates and a metric library it describes as thousands of ready-made metrics. The Free plan gives 1 dashboard.
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Its pages show pre-built report templates, a drag-and-drop builder, KPI boards and unlimited dashboards and reports on every plan.
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| AI features |
Its pages describe Genie, an AI analyst you ask in plain language, plus summaries, an MCP server and routines on higher plans.
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Its pricing page lists an AI report builder, AI report summaries and a connector that lets you query client data from Claude or ChatGPT.
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| Changes to your ads from the tool | Not confirmed: its pages list agents as coming soon, and we saw no description of changing campaigns or budgets in an ad account. |
We saw no way to change campaigns, budgets or bids on its pages: everything it describes is reporting, alerts and data-connection checks.
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| G2 rating | 4.4 from 194 reviews | 4.6 from 117 reviews |
Where they differ
How the price grows
Databox: Price rises with plan tier, users and the number of data sources. Add-ons such as white label ($80 a month) and AI credit top-ups ($200 a month) cost extra. Its pricing page and FAQ show different figures for some plans. Swydo: The base price includes 10 data sources, and each extra connected account adds a fee. Ten clients on two ad platforms is 20 data sources.
Who each is built for
Databox: Databox is aimed at agencies, growing businesses and AI consultants. Its Agency plan adds unlimited users and cross-account reporting. Swydo: Swydo positions itself as an automated reporting and monitoring tool for online agencies. Its site also has pages for franchisors, brands and enterprises.
What each one is built to do
Databox: Databox connects your tools into dashboards and reports, then lets an AI analyst called Genie answer questions about the data. Higher plans add routines and connectors for AI tools. Swydo: Swydo pulls data from connected accounts into templates and sends branded reports on a schedule. It also sends performance alerts by email or Slack.
What reviewers say
Databox: G2 lists 4.4 from 194 reviews. Swydo: G2 lists 4.6 from 117 reviews.
Price
| Example | Databox | Swydo |
|---|---|---|
| Entry level | Free: $0, with 1 user, 3 data sources and 1 dashboard. Analyst: $71 a month billed annually, 1 user, 5 sources. | Base plan: $69 a month, with 10 data sources, unlimited clients and users. |
| Mid level | Team Core: $199 a month billed annually, 3 users, 10 sources. Team Scale: $319 a month, 10 users, 30 sources. Agency: from $79 a month, unlimited users, 20 sources. | Extra data sources: $4.50 each from the 11th to the 100th, then $3.00 each up to 500. |
| Larger or custom | Custom: sold through sales, with setup audits and AI stack design. | Large accounts: $2.00 per source from 501, and a custom quote above 1,000 sources. |
Our verdict
Choose Databox if
- You can ask Genie plain-language questions about your numbers.
- You can add unlimited users on its Agency plan.
- You can reach your data from AI tools through its MCP server on paid plans.
Choose Swydo if
- You get one plan with every feature, so there are no tiers to compare.
- You can add unlimited clients and users, and pay only for the connected data sources.
- You can send white-labeled reports from your own domain on an automatic schedule.
Neither fits when
You need to change your ads, not only report on them. Swydo's pages describe no way to change campaigns or ad settings from the tool. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (databox.com and swydo.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Databox's pricing page and its FAQ list different prices for some plans, so we show the pricing cards. Swydo's pricing and feature pages were read on 5 November 2026.
Frequently asked questions
How much do Databox and Swydo cost?
Databox is free, paid from $71 a month. Swydo is from $69 a month. Databox entry level: Free: $0, with 1 user, 3 data sources and 1 dashboard. Analyst: $71 a month billed annually, 1 user, 5 sources. Swydo entry level: Base plan: $69 a month, with 10 data sources, unlimited clients and users.
Does Databox have a free trial?
Its pricing page lists a free plan with no time limit and a 14-day trial of any paid plan, no credit card needed.
Does Swydo have a free trial?
Its pricing page offers a 14-day free trial with no credit card needed.
Is Databox free?
It has a free plan with 1 user, 3 data sources and 1 dashboard. Paid plans start at $71 a month billed annually, per its pricing page.
How does Swydo charge for extra clients?
Swydo charges per connected data source, not per client. The $69 base includes 10 sources, then each extra source is $4.50 up to 100, as its pricing page shows.
Sources
- Databox on G2, reviewed 5 November 2026
- Databox pricing, reviewed 5 November 2026
- Databox home page, reviewed 5 November 2026
- Swydo on G2, reviewed 5 November 2026
- Swydo pricing, reviewed 5 November 2026
- Swydo home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
