Bïrch vs Markifact: Rules and Alerts or AI Agents and Workflows
Bïrch fits media buyers who want to write and control every automation rule themselves. Markifact fits marketers and agencies that want to describe tasks to an AI agent or build repeatable workflows across ad platforms and data tools.
Choose Bïrch if you want to write every condition yourself and launch many ads at once. Choose Markifact if you want agents and scheduled workflows that work across Google, Meta, TikTok and your reporting tools. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| Bïrch | Markifact | |
|---|---|---|
| How you pay | A monthly plan priced by your ad spend across connected platforms: $49 or $99 a month, with Enterprise by quote. | A monthly plan: Pro $79 a month for one seat, Team $249 a month, and a custom Managed plan. Credits and seats scale with the option you pick. |
| Free plan or trial |
A 14-day free trial with all features and no credit card. We saw no free plan.
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Its pricing page says to start free with trial credits and no credit card. We saw no free plan in its plan table.
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| Rules and automation |
Rules with nested conditions that pause or start campaigns, change budgets and bids and send alerts, checked as often as every 15 minutes, plus a library of ready-made strategies.
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Workflows run manually, on a schedule or from a trigger, with templates for reporting, audits and bulk ad creation. We saw no rule builder for ad performance described.
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| AI actions and agents |
An AI chat reads performance, edits existing Meta ads and drafts rules for you to review. Its help center says the chat can't create campaigns.
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You describe a marketing task in plain language and an agent carries it out, such as building campaigns or adding negative keywords. An MCP server brings its tools into Claude, ChatGPT, Gemini and Cursor.
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| Building and launching campaigns |
A bulk ad builder launches several ad sets at once with up to 50 ads each, and builds ads from Google Drive or Sheets.
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Its agent can create campaigns, upload ads and handle setup across channels. Its pages say nothing goes live without approval, handled in chat or Slack.
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| Reporting and analysis |
Preset reports on top and declining ads, cross-platform reports, and white-label reports sent on a schedule with alerts in Slack and email.
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Workflows build consolidated Google and Meta performance reports in Google Slides, with Slack briefs and email alerts. We saw no standalone dashboard described.
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| Ad platforms covered |
Rules run on Meta, Google Ads, TikTok and Snapchat. The bulk ad builder covers Meta, TikTok and Snapchat.
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It lists 1000+ operations across Google Ads, Meta Ads, TikTok, LinkedIn, Shopify, HubSpot, GA4, Sheets and Slack, with 14 ad platforms in total.
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| G2 rating | 4.6 from 19 reviews | 4.5 from 5 reviews |
Where they differ
How the price grows
Bïrch: The price follows your monthly ad spend across all connected platforms, and its pricing page says going over a plan's limit adds a fee. Annual billing gives one month free. Markifact: The price steps up by plan and by the credits and seats you choose. Its annual option is labeled 2 months free, and the page shows no annual prices.
Who each is built for
Bïrch: Experienced media buyers and agencies who prefer to set every condition themselves and run ads on several platforms. Markifact: Solo marketers, freelancers, agencies and marketing teams that want one place to automate work across ad and data tools.
How each one works
Bïrch: You build rules, and once published they act on their own whenever their conditions are met. The AI drafts rules for you to review, and its chat asks for approval before each action by default. Markifact: You describe a task to an agent or build a multi-step workflow on a visual canvas, and run it on demand, on a schedule or from a trigger. Its pages say changes need your approval before they go live.
What reviewers say
Bïrch: G2 lists 4.6 from 19 reviews, the latest from March 2025. 4 of the 19 raise gaps in coverage beyond Meta, and 3 mention a learning curve. Markifact: G2 lists 4.5 from 5 reviews, too few to show a pattern.
Price
| Example | Bïrch | Markifact |
|---|---|---|
| Entry level | Essential, $49 a month: reports, alerts and workspaces, without rules. | Pro, $79 a month: one seat, unlimited ad accounts, agents, workflows and the MCP server. |
| Mid level | Pro, $99 a month: everything in Essential plus automated rules and the audience builder. | Team, $249 a month: 10 to 50 seats, priority support, API access and white-label connections. |
| Larger or custom | Enterprise, custom: no spend limits or overages, set up with its team. | Managed, custom: Markifact builds and optimizes the workflows for you. |
Our verdict
Choose Bïrch if
- You can run the same rules across Meta, Google Ads, TikTok and Snapchat from one account.
- You get white-label reports on a schedule and alerts in Slack and email.
- You get deep rule logic with nested conditions and frequent checks, so you can automate exactly what you define.
Choose Markifact if
- You can use its tools inside Claude, ChatGPT, Gemini or Cursor through an MCP server.
- You can approve agent changes in chat or Slack before they go live.
- You get unlimited ad accounts on every listed plan.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Bïrch's help center says its AI chat can't create campaigns, so new campaigns are built in its bulk builder. Markifact's pages describe no creative analysis of its own, only a template that exports competitor ads to Google Sheets. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Madgicx has ready-made and custom automation rules. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (bir.ch and markifact.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Bïrch's pricing page of 5 November 2026 states no spend limit per plan, so we show what the page says. G2 did not load on 5 November, so its rating and reviews come from 15 October 2026. Its pricing page text runs some credit and seat options together, so we quote only the plan prices and seat ranges it states clearly.
Frequently asked questions
How much do Bïrch and Markifact cost?
Bïrch is from $49 a month. Markifact is from $79 a month. Bïrch entry level: Essential, $49 a month: reports, alerts and workspaces, without rules. Markifact entry level: Pro, $79 a month: one seat, unlimited ad accounts, agents, workflows and the MCP server.
Does Bïrch have a free trial?
A 14-day free trial with all features and no credit card. We saw no free plan.
Does Markifact have a free trial?
Its pricing page says to start free with trial credits and no credit card. We saw no free plan in its plan table.
Is Bïrch the same as Revealbot?
Yes. Revealbot renamed itself Bïrch, and revealbot.com now redirects to bir.ch.
Does Markifact have an MCP server?
Yes. Its pages say you can use your connected marketing tools inside Claude, ChatGPT, Gemini or Cursor.
Sources
- Bïrch pricing, reviewed 5 November 2026
- Bïrch features, reviewed 16 October 2026
- Bïrch help center: creating automated rules, reviewed 15 October 2026
- Bïrch help center: Meta tools in Birch AI, reviewed 16 October 2026
- Bïrch on G2, reviewed 15 October 2026
- Markifact on G2, reviewed 5 November 2026
- Markifact pricing, reviewed 5 November 2026
- Markifact home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
