Bïrch vs Skai: Rules and Alerts or Enterprise Omnichannel Media and AI
Bïrch fits media buyers who want to write and control every automation rule themselves. Skai fits large advertisers that run search, social and retail media across many channels on yearly budgets.
Choose Bïrch if you want to write every condition yourself and launch many ads at once. Choose Skai if you run large budgets across search, social and retail media and want one platform with an AI assistant and a dedicated success team. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| Bïrch | Skai | |
|---|---|---|
| How you pay | A monthly plan priced by your ad spend across connected platforms: $49 or $99 a month, with Enterprise by quote. | Yearly plans: Standard $114k, Advanced $276k, Enterprise $504k, Enterprise Premier $756k. Over $35M of media a year is custom. |
| Free plan or trial |
A 14-day free trial with all features and no credit card. We saw no free plan.
|
We saw no free plan or trial on its pricing page. It mentions reviewing your commitment after the first three months.
|
| Rules and automation |
Rules with nested conditions that pause or start campaigns, change budgets and bids and send alerts, checked as often as every 15 minutes, plus a library of ready-made strategies.
|
Its Standard plan lists automation and optimization. Its pages do not describe rule-based automation in detail.
|
| AI actions and agents |
An AI chat reads performance, edits existing Meta ads and drafts rules for you to review. Its help center says the chat can't create campaigns.
|
Celeste AI gives recommendations while you plan, activate, optimize and measure media. Skai Studio builds your own agents and Agent Connect links outside agents through MCP.
|
| Building and launching campaigns |
A bulk ad builder launches several ad sets at once with up to 50 ads each, and builds ads from Google Drive or Sheets.
|
Its pages say you activate media on its platform. We saw no description of how campaigns are built or launched.
|
| Reporting and analysis |
Preset reports on top and declining ads, cross-platform reports, and white-label reports sent on a schedule with alerts in Slack and email.
|
Its pages mention measurement and analytics, and its higher plans add competitive insights, search term analysis and customer journey intelligence.
|
| Ad platforms covered |
Rules run on Meta, Google Ads, TikTok and Snapchat. The bulk ad builder covers Meta, TikTok and Snapchat.
|
It says it covers 300+ channels and more than 200 retail media networks, naming Amazon, Walmart, TikTok and Google. We did not see Meta named on its platform page.
|
| G2 rating | 4.6 from 19 reviews | 4.1 from 296 reviews |
Where they differ
How the price grows
Bïrch: The price follows your monthly ad spend across all connected platforms, and its pricing page says going over a plan's limit adds a fee. Annual billing gives one month free. Skai: The yearly price steps up with the media you manage, from up to $4M to over $35M a year, with more features at each step.
Who each is built for
Bïrch: Experienced media buyers and agencies who prefer to set every condition themselves and run ads on several platforms. Skai: Skai is built for large advertisers and agencies managing paid search, paid social and retail media. Its pricing page sends smaller budgets to reseller partners.
How each one works
Bïrch: You build rules, and once published they act on their own whenever their conditions are met. The AI drafts rules for you to review, and its chat asks for approval before each action by default. Skai: One platform plans, activates, optimizes and measures media across channels, with Celeste AI recommending actions. Teams can also build their own agent workflows in Skai Studio.
What reviewers say
Bïrch: G2 lists 4.6 from 19 reviews, the latest from March 2025. 4 of the 19 raise gaps in coverage beyond Meta, and 3 mention a learning curve. Skai: G2 lists 4.1 from 296 reviews.
Price
| Example | Bïrch | Skai |
|---|---|---|
| Entry level | Essential, $49 a month: reports, alerts and workspaces, without rules. | Standard, $114,000 a year, up to $4M of media a year |
| Mid level | Pro, $99 a month: everything in Essential plus automated rules and the audience builder. | Advanced, $276,000 a year, up to $10M a year; Enterprise, $504,000, up to $20M |
| Larger or custom | Enterprise, custom: no spend limits or overages, set up with its team. | Enterprise Premier, $756,000 a year, up to $35M; above that, custom through sales |
Our verdict
Choose Bïrch if
- You can launch many ads at once from Google Drive or Sheets instead of building each one by hand.
- You can run the same rules across Meta, Google Ads, TikTok and Snapchat from one account.
- You get white-label reports on a schedule and alerts in Slack and email.
Choose Skai if
- You get dedicated client success support in every plan.
- You get a published yearly price for each spend band.
- You get search, social and retail media in one platform across 300+ channels.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Bïrch's help center says its AI chat can't create campaigns, so new campaigns are built in its bulk builder. Skai's pages describe no way to create campaigns from a chat. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx's MCP connector lets an AI assistant work with your Meta ad account. Madgicx has ready-made and AI audiences. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (bir.ch and skai.io) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Bïrch's pricing page of 5 November 2026 states no spend limit per plan, so we show what the page says. G2 did not load on 5 November, so its rating and reviews come from 15 October 2026.
Frequently asked questions
How much do Bïrch and Skai cost?
Bïrch is from $49 a month. Skai is from $114,000 a year. Bïrch entry level: Essential, $49 a month: reports, alerts and workspaces, without rules. Skai entry level: Standard, $114,000 a year, up to $4M of media a year
Does Bïrch have a free trial?
A 14-day free trial with all features and no credit card. We saw no free plan.
Does Skai have a free trial?
We saw no free plan or trial on its pricing page. It mentions reviewing your commitment after the first three months.
Is Bïrch the same as Revealbot?
Yes. Revealbot renamed itself Bïrch, and revealbot.com now redirects to bir.ch.
Is Skai for small advertisers?
Its pricing page sends advertisers with smaller budgets to reseller partners, and its lowest plan is $114,000 a year.
Sources
- Bïrch pricing, reviewed 5 November 2026
- Bïrch features, reviewed 16 October 2026
- Bïrch help center: creating automated rules, reviewed 15 October 2026
- Bïrch help center: Meta tools in Birch AI, reviewed 16 October 2026
- Bïrch on G2, reviewed 15 October 2026
- Skai on G2, reviewed 5 November 2026
- Skai pricing, reviewed 5 November 2026
- Skai platform, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
