AdScale vs Bïrch: AI Ads for Online Stores or Rules and Alerts
AdScale fits online stores that want AI to build and run Google and Meta ads from a budget and a goal. Bïrch fits media buyers who want to write and control every automation rule themselves.
Choose AdScale if you want AI to build and run Google and Meta ads for an online store from a budget and a goal. Choose Bïrch if you want to write every condition yourself and launch many ads at once. If you also need automation rules, Madgicx does that, from $45 a month.
See how we reached this recommendation| AdScale | Bïrch | |
|---|---|---|
| How you pay | A monthly price set by your ad spend: $149 up to $1,000 a month, $199 up to $2,000, $299 up to $3,000, then about $100 more for each extra $1,000. | A monthly plan priced by your ad spend across connected platforms: $49 or $99 a month, with Enterprise by quote. |
| Free plan or trial |
Its sign-up button says 7-day free trial and its FAQ says 14-day, so its own pages disagree.
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A 14-day free trial with all features and no credit card. We saw no free plan.
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| Rules and automation |
Its optimizer page says the AI works from learned patterns without predefined rules. We saw no rule builder on its pages.
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Rules with nested conditions that pause or start campaigns, change budgets and bids and send alerts, checked as often as every 15 minutes, plus a library of ready-made strategies.
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| AI actions and agents |
You set budgets and goals, and the AI builds, launches and optimizes campaigns, with dynamic bidding and budget allocation.
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An AI chat reads performance, edits existing Meta ads and drafts rules for you to review. Its help center says the chat can't create campaigns.
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| Building and launching campaigns |
The AI builds and launches Google and Meta campaigns from the budgets and goals you set.
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A bulk ad builder launches several ad sets at once with up to 50 ads each, and builds ads from Google Drive or Sheets.
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| Reporting and analysis | Not confirmed: we could not confirm what its reporting covers. |
Preset reports on top and declining ads, cross-platform reports, and white-label reports sent on a schedule with alerts in Slack and email.
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| Ad platforms covered |
Google and Meta ads, for online stores connected from Shopify, WooCommerce and BigCommerce.
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Rules run on Meta, Google Ads, TikTok and Snapchat. The bulk ad builder covers Meta, TikTok and Snapchat.
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| G2 rating | 4.4 from 68 reviews | 4.6 from 19 reviews |
Where they differ
How the price grows
AdScale: The price climbs with your monthly ad spend, from $149 at up to $1,000 of spend, about $100 more for each extra $1,000, to $2,374 at $50,000. Bïrch: The price follows your monthly ad spend across all connected platforms, and its pricing page says going over a plan's limit adds a fee. Annual billing gives one month free.
Who each is built for
AdScale: AdScale is built for online stores and ecommerce brands that want AI to run their Google and Meta ads. Bïrch: Experienced media buyers and agencies who prefer to set every condition themselves and run ads on several platforms.
How each one works
AdScale: You set budgets and goals, and AI builds, launches and optimizes the campaigns. It works from learned patterns, with no predefined rules. Bïrch: You build rules, and once published they act on their own whenever their conditions are met. The AI drafts rules for you to review, and its chat asks for approval before each action by default.
What reviewers say
AdScale: G2 lists 4.4 from 68 reviews. Bïrch: G2 lists 4.6 from 19 reviews, the latest from March 2025. 4 of the 19 raise gaps in coverage beyond Meta, and 3 mention a learning curve.
Price
| Example | AdScale | Bïrch |
|---|---|---|
| Entry level | $149 a month for up to $1,000 of monthly ad spend | Essential, $49 a month: reports, alerts and workspaces, without rules. |
| Mid level | $199 a month up to $2,000 of spend, $299 up to $3,000, $399 up to $4,000 | Pro, $99 a month: everything in Essential plus automated rules and the audience builder. |
| Larger or custom | Above $50,000 of spend: AdScale Plus, fully managed with an account manager, from $1,600 a month, and AdScale Pro for agencies with 5 or more accounts, from $1,990 | Enterprise, custom: no spend limits or overages, set up with its team. |
Our verdict
Choose AdScale if
- You connect an online store from Shopify, WooCommerce or BigCommerce.
- You can move to a fully managed plan with an account manager at higher spend.
- You set a budget and a goal and the AI builds, launches and optimizes Google and Meta campaigns.
Choose Bïrch if
- You can launch many ads at once from Google Drive or Sheets instead of building each one by hand.
- You can run the same rules across Meta, Google Ads, TikTok and Snapchat from one account.
- You get white-label reports on a schedule and alerts in Slack and email.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. AdScale's pages describe AI that works without predefined rules and show no rule builder. Bïrch's help center says its AI chat can't create campaigns, so new campaigns are built in its bulk builder. Madgicx has ready-made and custom automation rules. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (adscale.com and bir.ch) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Its sign-up button says a 7-day trial and its FAQ says 14 days. Prices come from its pricing page, which shows a slider by monthly ad spend. Bïrch's pricing page of 5 November 2026 states no spend limit per plan, so we show what the page says. G2 did not load on 5 November, so its rating and reviews come from 15 October 2026.
Frequently asked questions
How much do AdScale and Bïrch cost?
AdScale is from $149 a month. Bïrch is from $49 a month. AdScale entry level: $149 a month for up to $1,000 of monthly ad spend Bïrch entry level: Essential, $49 a month: reports, alerts and workspaces, without rules.
Does AdScale have a free trial?
Its sign-up button says 7-day free trial and its FAQ says 14-day, so its own pages disagree.
Does Bïrch have a free trial?
A 14-day free trial with all features and no credit card. We saw no free plan.
Does AdScale use automation rules?
Its optimizer page says the AI works from learned patterns even without predefined rules. We saw no rule builder on its pages.
Is Bïrch the same as Revealbot?
Yes. Revealbot renamed itself Bïrch, and revealbot.com now redirects to bir.ch.
Sources
- AdScale on G2, reviewed 5 November 2026
- AdScale pricing, reviewed 5 November 2026
- AdScale optimizer page, reviewed 5 November 2026
- AdScale home page, reviewed 5 November 2026
- Bïrch pricing, reviewed 5 November 2026
- Bïrch features, reviewed 16 October 2026
- Bïrch help center: creating automated rules, reviewed 15 October 2026
- Bïrch help center: Meta tools in Birch AI, reviewed 16 October 2026
- Bïrch on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
