Bïrch (Revealbot) Alternatives
Quick answer: Madgicx is our top Bïrch alternative for brands and agencies that advertise on Meta. Instead of rules you write and maintain, you get AI that recommends what to do, builds campaigns from a chat and makes your ads, with automation rules included from $45 a month.
Madgicx reviews your account and tells you what to do next, builds campaigns, ad sets and ads when you ask in a chat, and generates image ads from a prompt or from ads that already work. Ready-made and custom rules are included, and nothing the AI proposes changes your ads until you approve it.
See how we choseBïrch alternatives at a glance
| Tool | What it does | Who does the work | Starting price |
|---|---|---|---|
| Madgicx | AI recommendations, campaign building, image ads, creative analysis and automation in one plan | AI recommends and builds, you approve | $45/mo |
| AdEspresso | Facebook and Instagram ad creation, split testing and reports | You build and test every campaign | $49/mo |
| Optmyzr | PPC management led by Google Ads, with rules for Meta | You set the rules and approve budget changes | Priced by ad spend |
| Smartly.io | Enterprise creative and media automation | Your team, with templates and feeds | Quote only |
| AdManage | Uploads and edits ads in bulk | You supply every ad and setting | £199.99/mo |
Why teams switch from Bïrch
Rules you have to write and maintain
Bïrch automates with rules you build. Its AI can draft a rule, but you still review it, publish it and keep it up to date as your account changes.
With Madgicx: the AI reviews your account and lists the next steps, and you approve or dismiss each one. Rules are there for the jobs that suit them.
Automation only on the $99 plan
Bïrch's $49 Essential plan has no rules. Automation starts on Pro at $99 a month.
With Madgicx: ready-made and custom rules are in every plan, from $45 a month.
No help making the ads
Bïrch launches and reports on ads, but we found no AI ad generation in its documentation.
With Madgicx: generate image ads from a prompt, your own ads or real ads you found, then see which creatives and lines of copy bring results.
Why Madgicx is our top choice
AI that suggests and builds
Madgicx lists the next steps for your account and builds campaigns, ad sets and ads when you ask in a chat. Bïrch's chat edits existing ads, and its help centre says it can't create campaigns.
Creative made where you manage it
Generate as many image ads as you need, browse a library of real ads for ideas, and see which creatives and lines of copy bring results, all in the same plan.
Rules, audiences and audits included
Ready-made and custom rules, ready-made and AI audiences, and a full audit of your Meta account come with every plan, with unlimited seats.
How to choose
- Choose Madgicx if you advertise mainly on Meta and want AI that recommends and builds, with rules included.
- Choose AdEspresso if you mainly build and split test Facebook and Instagram ads by hand.
- Choose Optmyzr if most of your budget goes to Google Ads.
- Choose Smartly.io if you're an enterprise team buying on a quote.
- Choose AdManage if all you need is to upload ads in bulk.
Pricing: Madgicx and Bïrch
| Monthly Meta spend up to | Madgicx | Bïrch |
|---|---|---|
| $1,000 | $45 | $49 a month for Essential, which has no rules, and $99 for Pro, which adds them, for up to $10,000 of monthly spend across all connected platforms. Higher spend is charged as an overage or quoted on Enterprise. |
| $2,500 | $99 |
Every tier includes automation rules, AI recommendations, the AI chat, AI image ads and audiences, with unlimited seats and a 7-day free trial. Prices for higher spend levels are on our pricing page.
Our verdict: start with Madgicx
If most of your budget goes to Meta, start with Madgicx. Connect your ad account, review the first recommendations and let the chat build a campaign during the 7-day trial, then compare it with the rules you run today.
How we compare: methodology
- Everything a Meta advertiser needs in one plan: analysis, creative, automation and AI.
- How much work the AI takes off your team, and whether you approve every change.
- Total cost at your spend, including what each plan leaves out.
- How quickly a team can start.
Published by Madgicx, one of the products compared. We use each vendor's product pages, help centre and pricing, and Bïrch's G2 reviews, with review dates listed below. Recommendations are our editorial judgment about fit, not independent test results. Confirm any capability not listed here with the vendor.
Frequently asked questions
What is the best Bïrch alternative?
Madgicx, for brands and agencies that advertise on Meta. It recommends what to do next, builds campaigns from a chat, makes image ads and includes automation rules, from $45 a month.
Why do teams switch from Bïrch?
Mostly because rules take work to write and maintain, and automation needs the $99 Pro plan. In Bïrch's G2 reviews, users also mention a learning curve (3 of 19) and setting up automations one by one (3 of 19). Madgicx's AI recommends the next step instead, with rules included from $45 a month.
Is Bïrch the same as Revealbot?
Yes. Revealbot renamed itself Bïrch, and revealbot.com now redirects to bir.ch.
Is there a cheaper Bïrch alternative with automation rules?
Yes. Madgicx includes ready-made and custom rules from $45 a month. Bïrch's rules start on its $99 Pro plan.
Which Bïrch alternative can create ads?
Madgicx generates image ads and builds campaigns, ad sets and ads from a chat, each on your approval.
Sources
- Bïrch pricing, reviewed 16 October 2026
- Bïrch features, reviewed 16 October 2026
- Bïrch help centre: creating automated rules, reviewed 15 October 2026
- Bïrch on G2, reviewed 15 October 2026
- AdEspresso pricing, reviewed 15 October 2026
- Optmyzr pricing, reviewed 15 October 2026
- Smartly.io website (no published prices), reviewed 27 October 2026
- AdManage plans, reviewed 15 October 2026
- Madgicx pricing, reviewed 16 October 2026
