Bïrch vs Pipeboard: Rules and Alerts or MCP Connector for Ad Accounts
Bïrch fits media buyers who want to write and control every automation rule themselves. Pipeboard fits marketers who already work in Claude or ChatGPT and want that assistant to read and change their ad accounts.
Choose Bïrch if you want to write every condition yourself and launch many ads at once. Choose Pipeboard if you want to run your ad accounts from an AI assistant you already use, such as Claude or ChatGPT. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| Bïrch | Pipeboard | |
|---|---|---|
| How you pay | A monthly plan priced by your ad spend across connected platforms: $49 or $99 a month, with Enterprise by quote. | A free plan, then monthly plans: Pro $29.90, Premium $99 and Agency $199 a month. Extra ad account slots cost $10 a month each. Secure Enterprise is custom. |
| Free plan or trial |
A 14-day free trial with all features and no credit card. We saw no free plan.
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A free plan with 30 AI tool executions a week and 2 ad account slots, no credit card. Pro and Premium also list a 7-day free trial.
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| Rules and automation |
Rules with nested conditions that pause or start campaigns, change budgets and bids and send alerts, checked as often as every 15 minutes, plus a library of ready-made strategies.
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We saw no rule-based automation on its pages. They mention reusable prompts for repeatable work and n8n as a supported tool.
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| AI actions and agents |
An AI chat reads performance, edits existing Meta ads and drafts rules for you to review. Its help center says the chat can't create campaigns.
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It connects assistants such as Claude, ChatGPT, Claude Code, Cursor and Codex to your ad accounts through MCP, so the assistant reviews performance and acts on your instructions.
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| Building and launching campaigns |
A bulk ad builder launches several ad sets at once with up to 50 ads each, and builds ads from Google Drive or Sheets.
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With the right permissions the assistant can create campaigns, upload creatives and update budgets. Duplication and carousel ads need Pro, and bulk operations need Premium.
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| Reporting and analysis |
Preset reports on top and declining ads, cross-platform reports, and white-label reports sent on a schedule with alerts in Slack and email.
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The assistant can review performance across accounts, including read-only reporting.
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| Ad platforms covered |
Rules run on Meta, Google Ads, TikTok and Snapchat. The bulk ad builder covers Meta, TikTok and Snapchat.
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Its home page lists Meta, Google, TikTok, LinkedIn, Microsoft, Pinterest, Snap and Reddit Ads, plus Google Analytics, Search Console and Merchant. It says some are previews and what you can do varies by platform.
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| G2 rating | 4.6 from 19 reviews | No G2 rating found |
Where they differ
How the price grows
Bïrch: The price follows your monthly ad spend across all connected platforms, and its pricing page says going over a plan's limit adds a fee. Annual billing gives one month free. Pipeboard: Plans differ by ad account slots, bulk tools and team accounts, and extra slots cost $10 a month each on paid plans. Annual billing is listed as twelve months for the price of ten.
Who each is built for
Bïrch: Experienced media buyers and agencies who prefer to set every condition themselves and run ads on several platforms. Pipeboard: Marketers and agencies who want an AI assistant to work inside their ad accounts. Its higher plans add team accounts and access controls for agencies.
How each one works
Bïrch: You build rules, and once published they act on their own whenever their conditions are met. The AI drafts rules for you to review, and its chat asks for approval before each action by default. Pipeboard: It is a connection service: your own AI assistant does the work through MCP, using read-only tokens or tokens scoped to chosen accounts and tools. Its pages advise you to review what you ask the assistant to do.
What reviewers say
Bïrch: G2 lists 4.6 from 19 reviews, the latest from March 2025. 4 of the 19 raise gaps in coverage beyond Meta, and 3 mention a learning curve. Pipeboard: We could not open its G2 page, so we quote no rating or review count.
Price
| Example | Bïrch | Pipeboard |
|---|---|---|
| Entry level | Essential, $49 a month: reports, alerts and workspaces, without rules. | Free, $0: 30 AI tool executions a week and 2 ad account slots. Pro, $29.90 a month: unlimited executions, 3 ad account slots and one user |
| Mid level | Pro, $99 a month: everything in Essential plus automated rules and the audience builder. | Premium, $99 a month: unlimited executions, 10 ad account slots, bulk operations and up to 5 team accounts |
| Larger or custom | Enterprise, custom: no spend limits or overages, set up with its team. | Agency, $199 a month: 25 ad account slots, per-account token scoping and unlimited team accounts. Secure Enterprise is custom on an annual agreement |
Our verdict
Choose Bïrch if
- You get deep rule logic with nested conditions and frequent checks, so you can automate exactly what you define.
- You can launch many ads at once from Google Drive or Sheets instead of building each one by hand.
- You can run the same rules across Meta, Google Ads, TikTok and Snapchat from one account.
Choose Pipeboard if
- You can limit access with read-only tokens or tokens scoped to chosen accounts and tools.
- You can connect Meta, Google, TikTok, LinkedIn and other ad platforms through one service.
- You can work with your ad accounts from Claude, ChatGPT, Claude Code, Cursor or Codex instead of a new dashboard.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Bïrch's help center says its AI chat can't create campaigns, so new campaigns are built in its bulk builder. Pipeboard's pages describe no rule-based automation. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx sends alerts when something changes in your ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (bir.ch and pipeboard.co) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Bïrch's pricing page of 5 November 2026 states no spend limit per plan, so we show what the page says. G2 did not load on 5 November, so its rating and reviews come from 15 October 2026. Pipeboard's pricing page showed Polish zloty to our reader. The US dollar prices are as summarized by Google's AI Overview of its pricing page on 5 November 2026, and the $29.90 entry price matches our earlier notes.
Frequently asked questions
How much do Bïrch and Pipeboard cost?
Bïrch is from $49 a month. Pipeboard is from $29.90 a month. Bïrch entry level: Essential, $49 a month: reports, alerts and workspaces, without rules. Pipeboard entry level: Free, $0: 30 AI tool executions a week and 2 ad account slots. Pro, $29.90 a month: unlimited executions, 3 ad account slots and one user
Does Bïrch have a free trial?
A 14-day free trial with all features and no credit card. We saw no free plan.
Does Pipeboard have a free trial?
A free plan with 30 AI tool executions a week and 2 ad account slots, no credit card. Pro and Premium also list a 7-day free trial.
Is Bïrch the same as Revealbot?
Yes. Revealbot renamed itself Bïrch, and revealbot.com now redirects to bir.ch.
Which AI assistants work with Pipeboard?
Its home page names Claude, ChatGPT, Claude Code, Cursor, n8n and Codex.
Sources
- Bïrch pricing, reviewed 5 November 2026
- Bïrch features, reviewed 16 October 2026
- Bïrch help center: creating automated rules, reviewed 15 October 2026
- Bïrch help center: Meta tools in Birch AI, reviewed 16 October 2026
- Bïrch on G2, reviewed 15 October 2026
- Pipeboard pricing, reviewed 5 November 2026
- Pipeboard home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
