GoMarble vs Markifact: AI Agents With Approval Gates or AI Agents and Workflows
GoMarble fits in-house and agency performance teams that want AI agents to analyze many ad and data sources and prepare changes for approval. Markifact fits marketers and agencies that want to describe tasks to an AI agent or build repeatable workflows across ad platforms and data tools.
Choose GoMarble if you want AI agents that read Meta, Google, TikTok and analytics data together and need a person to approve every write. Choose Markifact if you want agents and scheduled workflows that work across Google, Meta, TikTok and your reporting tools. If you also need analysis of your live ads, Madgicx does that, from $45 a month.
See how we reached this recommendation| GoMarble | Markifact | |
|---|---|---|
| How you pay | Monthly plans sized by ad spend: Copilot $139, Operator $399 and Scale $799 a month, with Enterprise by quote. Annual billing saves about 15%. | A monthly plan: Pro $79 a month for one seat, Team $249 a month, and a custom Managed plan. Credits and seats scale with the option you pick. |
| Free plan or trial |
A 7-day trial on each paid plan. Its FAQ also describes a free option with 100 one-time AI credits and no card, but that option is not in the plan table.
|
Its pricing page says to start free with trial credits and no credit card. We saw no free plan in its plan table.
|
| Rules and automation |
Agents run continuously and can flag changes such as creative fatigue in Slack. We saw no rule builder described on its pages.
|
Workflows run manually, on a schedule or from a trigger, with templates for reporting, audits and bulk ad creation. We saw no rule builder for ad performance described.
|
| AI actions and agents |
A team of specialist agents scans campaigns, creatives, audiences and search terms, and prepares account changes for approval. It can also be used from Claude and ChatGPT through a connector.
|
You describe a marketing task in plain language and an agent carries it out, such as building campaigns or adding negative keywords. An MCP server brings its tools into Claude, ChatGPT, Gemini and Cursor.
|
| Building and launching campaigns |
Its pages list building and launching campaigns as agent plays on the Operator plan and above. Nothing goes live until you approve it.
|
Its agent can create campaigns, upload ads and handle setup across channels. Its pages say nothing goes live without approval, handled in chat or Slack.
|
| Reporting and analysis |
Tracks spend, ROAS, CPA, revenue and creative performance, and produces reports for your team or clients, with scheduled reports on every paid plan.
|
Workflows build consolidated Google and Meta performance reports in Google Slides, with Slack briefs and email alerts. We saw no standalone dashboard described.
|
| Ad platforms covered |
Meta, Google, TikTok and Microsoft Ads, plus GA4, Shopify and Klaviyo, with 80+ more connectors listed.
|
It lists 1000+ operations across Google Ads, Meta Ads, TikTok, LinkedIn, Shopify, HubSpot, GA4, Sheets and Slack, with 14 ad platforms in total.
|
| G2 rating | 4.8 from 6 reviews | 4.5 from 5 reviews |
Where they differ
How the price grows
GoMarble: The plan follows your monthly ad spend, from up to $50K to above $1.5M. Extra AI credits, ad accounts and seats are sold as add-ons. Markifact: The price steps up by plan and by the credits and seats you choose. Its annual option is labeled 2 months free, and the page shows no annual prices.
Who each is built for
GoMarble: In-house performance teams and agencies that manage several ad accounts and data sources and want agents to do the analysis. Markifact: Solo marketers, freelancers, agencies and marketing teams that want one place to automate work across ad and data tools.
How each one works
GoMarble: Agents monitor your accounts, explain performance changes and prepare actions. Its pages say nothing changes until you say yes. Markifact: You describe a task to an agent or build a multi-step workflow on a visual canvas, and run it on demand, on a schedule or from a trigger. Its pages say changes need your approval before they go live.
What reviewers say
GoMarble: G2 lists 4.8 from 6 reviews, too few to show a pattern. Markifact: G2 lists 4.5 from 5 reviews, too few to show a pattern.
Price
| Example | GoMarble | Markifact |
|---|---|---|
| Entry level | Copilot, $139 a month: ad spend up to $50K, 5 ad accounts, read-only agents. | Pro, $79 a month: one seat, unlimited ad accounts, agents, workflows and the MCP server. |
| Mid level | Operator, $399 a month: ad spend up to $500K, 15 ad accounts, agents that write changes after your approval. | Team, $249 a month: 10 to 50 seats, priority support, API access and white-label connections. |
| Larger or custom | Scale, $799 a month, up to $1.5M of ad spend; Enterprise above that, custom through sales. | Managed, custom: Markifact builds and optimizes the workflows for you. |
Our verdict
Choose GoMarble if
- You get agents that read Meta, Google, TikTok, GA4 and more together in one place.
- You get approval before any write action, with audit trail and approval policies on higher plans.
- You can bring its agents into Claude or ChatGPT through a connector.
Choose Markifact if
- You can use its tools inside Claude, ChatGPT, Gemini or Cursor through an MCP server.
- You can approve agent changes in chat or Slack before they go live.
- You get unlimited ad accounts on every listed plan.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Markifact's pages describe no creative analysis of its own, only a template that exports competitor ads to Google Sheets. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx sends alerts when something changes in your ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (gomarble.ai and markifact.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Its pricing page FAQ mentions plans and prices that do not match its plan table, so we show the table. Its pricing page text runs some credit and seat options together, so we quote only the plan prices and seat ranges it states clearly.
Frequently asked questions
How much do GoMarble and Markifact cost?
GoMarble is from $139 a month. Markifact is from $79 a month. GoMarble entry level: Copilot, $139 a month: ad spend up to $50K, 5 ad accounts, read-only agents. Markifact entry level: Pro, $79 a month: one seat, unlimited ad accounts, agents, workflows and the MCP server.
Does GoMarble have a free trial?
A 7-day trial on each paid plan. Its FAQ also describes a free option with 100 one-time AI credits and no card, but that option is not in the plan table.
Does Markifact have a free trial?
Its pricing page says to start free with trial credits and no credit card. We saw no free plan in its plan table.
Can GoMarble change my ad campaigns?
Its Copilot plan is read-only. Operator and above can write changes, with human approval before each write action.
Does Markifact have an MCP server?
Yes. Its pages say you can use your connected marketing tools inside Claude, ChatGPT, Gemini or Cursor.
Sources
- GoMarble on G2, reviewed 5 November 2026
- GoMarble pricing, reviewed 5 November 2026
- GoMarble home page, reviewed 5 November 2026
- Markifact on G2, reviewed 5 November 2026
- Markifact pricing, reviewed 5 November 2026
- Markifact home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
