Bïrch vs Pixis: Rules and Alerts or AI Campaign Manager
Bïrch fits media buyers who want to write and control every automation rule themselves. Pixis fits consumer brands and agencies that want an AI platform for campaign performance and creative, bought through a sales demo.
Choose Bïrch if you want to write every condition yourself and launch many ads at once. Choose Pixis if you want a conversational AI campaign manager with creative tools and are happy to book a demo to learn the price. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| Bïrch | Pixis | |
|---|---|---|
| How you pay | A monthly plan priced by your ad spend across connected platforms: $49 or $99 a month, with Enterprise by quote. | We saw no prices on its pages. It offers a demo through its Get a demo button. |
| Free plan or trial |
A 14-day free trial with all features and no credit card. We saw no free plan.
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We saw no free plan or trial on its pages. It offers a demo.
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| Rules and automation |
Rules with nested conditions that pause or start campaigns, change budgets and bids and send alerts, checked as often as every 15 minutes, plus a library of ready-made strategies.
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We saw no rule-based automation described on its pages. Prism sends alerts and adjusts bids and budgets on its own.
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| AI actions and agents |
An AI chat reads performance, edits existing Meta ads and drafts rules for you to review. Its help center says the chat can't create campaigns.
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Prism answers plain-English questions, recommends changes, reallocates budget, adjusts bids and models likely outcomes before you act.
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| Building and launching campaigns |
A bulk ad builder launches several ad sets at once with up to 50 ads each, and builds ads from Google Drive or Sheets.
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Its Adroom product generates on-brand ad creative. We saw no description of how campaigns are launched.
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| Reporting and analysis |
Preset reports on top and declining ads, cross-platform reports, and white-label reports sent on a schedule with alerts in Slack and email.
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Prism reports on spend against campaign goals and tracks creative performance and fatigue. We saw no report builder described.
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| Ad platforms covered |
Rules run on Meta, Google Ads, TikTok and Snapchat. The bulk ad builder covers Meta, TikTok and Snapchat.
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Prism's page names Meta and Google, with a link to an integrations page. Shopify, HubSpot and Salesforce are listed as integrations.
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| G2 rating | 4.6 from 19 reviews | 4.6 from 57 reviews |
Where they differ
How the price grows
Bïrch: The price follows your monthly ad spend across all connected platforms, and its pricing page says going over a plan's limit adds a fee. Annual billing gives one month free. Pixis: We saw no published pricing, so how the price grows is not shown. Pricing is discussed in a demo.
Who each is built for
Bïrch: Experienced media buyers and agencies who prefer to set every condition themselves and run ads on several platforms. Pixis: Pixis names consumer brands, with performance teams, creative teams and agencies, in retail, packaged goods, healthcare and telecoms.
How each one works
Bïrch: You build rules, and once published they act on their own whenever their conditions are met. The AI drafts rules for you to review, and its chat asks for approval before each action by default. Pixis: Prism is a conversational campaign manager: you ask questions in plain English and it returns insights, recommendations and optimizations. Adroom makes the ad creative.
What reviewers say
Bïrch: G2 lists 4.6 from 19 reviews, the latest from March 2025. 4 of the 19 raise gaps in coverage beyond Meta, and 3 mention a learning curve. Pixis: G2 lists 4.6 from 57 reviews for Pixis. Prism, its conversational product, has its own listing.
Price
| Example | Bïrch | Pixis |
|---|---|---|
| Entry level | Essential, $49 a month: reports, alerts and workspaces, without rules. | No plans or prices on its pages |
| Mid level | Pro, $99 a month: everything in Essential plus automated rules and the audience builder. | Sold through a demo |
| Larger or custom | Enterprise, custom: no spend limits or overages, set up with its team. | Custom, set with its sales team |
Our verdict
Choose Bïrch if
- You get white-label reports on a schedule and alerts in Slack and email.
- You get deep rule logic with nested conditions and frequent checks, so you can automate exactly what you define.
- You can launch many ads at once from Google Drive or Sheets instead of building each one by hand.
Choose Pixis if
- You get alerts when performance starts to slip.
- You can model likely outcomes before changing spend.
- You get a creative tool, Adroom, from the same company.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Bïrch's help center says its AI chat can't create campaigns, so new campaigns are built in its bulk builder. Pixis's pages describe no rules you write yourself. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (bir.ch and pixis.ai) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Bïrch's pricing page of 5 November 2026 states no spend limit per plan, so we show what the page says. G2 did not load on 5 November, so its rating and reviews come from 15 October 2026. Pixis publishes no prices, and its pages do not say how campaigns are launched or how changes are approved.
Frequently asked questions
How much do Bïrch and Pixis cost?
Bïrch is from $49 a month. Pixis is price not published. Bïrch entry level: Essential, $49 a month: reports, alerts and workspaces, without rules. Pixis entry level: No plans or prices on its pages
Does Bïrch have a free trial?
A 14-day free trial with all features and no credit card. We saw no free plan.
Does Pixis have a free trial?
We saw no free plan or trial on its pages. It offers a demo.
Is Bïrch the same as Revealbot?
Yes. Revealbot renamed itself Bïrch, and revealbot.com now redirects to bir.ch.
What is Pixis Prism?
Prism is its AI campaign manager. You ask questions in plain English and it gives insights, recommendations and optimizations across Meta and Google.
Sources
- Bïrch pricing, reviewed 5 November 2026
- Bïrch features, reviewed 16 October 2026
- Bïrch help center: creating automated rules, reviewed 15 October 2026
- Bïrch help center: Meta tools in Birch AI, reviewed 16 October 2026
- Bïrch on G2, reviewed 15 October 2026
- Pixis on G2, reviewed 5 November 2026
- Pixis home page, reviewed 5 November 2026
- Pixis Prism, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
