Bïrch (Revealbot) Review 2026: Pricing, Strengths and Limitations
Short answer: Bïrch, formerly Revealbot, automates ads with rules you write, from $49 a month and $99 once you need those rules. Its AI helps you draft rules, but it doesn't recommend what to do on your account, create campaigns or make ads. If most of your budget goes to Meta, Madgicx gives you more for it.
Best for
Media buyers who want to write and control every rule themselves
Not for
Teams that want AI to recommend and build, or help making ads
Price
From $49/mo, rules from $99/mo, 14-day trial
G2
4.6/5 from 19 reviews, the latest from March 2025
What is Bïrch and how much does it cost?
Bïrch automates ads with rules on Meta, Google Ads, TikTok and Snapchat, and adds bulk launching, reports and an AI chat. Here is what it does:
| Job | What Bïrch offers |
|---|---|
| Automate | Rules with conditions in nested groups that pause or start campaigns, change budgets and bids and send alerts, checking as often as every 15 minutes. A library of ready-made strategies |
| Launch | Launches several ad sets at once with up to 50 ads each, and builds ads from Google Drive or Sheets |
| Analyse | Preset reports on top, fatigued and declining ads, and cross-platform reports |
| Report | White-label reports sent on a schedule, and alerts in Slack and email |
| AI | A chat that reads performance and edits existing Meta ads, and drafts rules for you to review. Its help centre says it can't create campaigns |
| Plan | Monthly cost | What's included | Best for |
|---|---|---|---|
| Essential | $49 | Reports, alerts and workspaces, without rules | Reporting only |
| Pro | $99 | Everything in Essential, plus rules and the audience builder | Teams that automate with rules |
| Enterprise | Quote | No spend limits or overages, setup help and premium support | High spenders |
Essential and Pro cover up to $10,000 of monthly ad spend across all connected platforms. Above that, Bïrch charges an overage or quotes Enterprise. Annual billing is 20% off, and the free trial lasts 14 days with no card.
Who decides what changes in your account?
In Bïrch, your rules decide. Here's how each part behaves:
- Rules: once published, they act on their own whenever their conditions are met.
- AI-drafted rules: created as drafts that you review and publish.
- Chat: each action asks for approval by default, but you can set it to always allow.
What are Bïrch's strengths and limitations?
Strengths
- A deep rule builder with frequent checks.
- Launches many ads at once.
- White-label reports on a schedule, and Slack and email alerts.
- A published price up to $10,000 of spend.
Limitations
- Its AI drafts rules, but doesn't recommend actions on your account or create campaigns.
- We found no AI ad generation and no help with ad comments.
- Rules only come with the $99 Pro plan.
- Few recent user reviews: 19 on G2, the latest from March 2025.
Who should use Bïrch?
Bïrch fits if you want
- To write and control every rule yourself.
- To launch ads in bulk from sheets.
- White-label reports sent on a schedule.
Choose Madgicx instead if you want
- AI that recommends the next step and builds campaigns from a chat.
- Automation rules from $45 a month instead of $99.
- AI image ads, and analysis of which creatives and lines of copy bring results.
- Ready-made audiences and a full audit of your Meta account.
Bïrch vs Madgicx in brief
| Bïrch | Madgicx | |
|---|---|---|
| Price with automation | From $99/mo (Pro) | From $45/mo |
| Who decides what changes |
Rules you write and maintain
|
AI recommendations you approve, plus ready-made and custom rules
|
| Campaigns built from chat |
Its chat edits existing ads only
|
Campaigns, ad sets and ads, on your approval
|
| Creative |
Preset reports, no AI ad generation
|
AI image ads, a library of real ads, and creative and copy analysis
|
| Audiences |
Custom and lookalike builder, Pro only
|
Ready-made and AI audiences
|
Our verdict: for Meta advertisers, choose Madgicx
Bïrch is a solid rule engine for media buyers who want to set every condition themselves. If most of your budget goes to Meta, Madgicx does more with it: recommendations you approve, campaigns built from a chat, AI image ads, creative analysis and audiences, with rules included from $45 a month.
How we review: methodology
- What the tool does for a Meta advertiser, from analysis to creative and automation.
- Who makes changes to your ads, and when you're asked first.
- Total cost at your spend, including what each plan leaves out.
- What users say on G2.
Published by Madgicx, a competitor of Bïrch. We read Bïrch's website, help centre and pricing, and its G2 reviews, with review dates listed below. Capabilities marked as missing weren't found in Bïrch's public documentation and should be confirmed with Bïrch.
Frequently asked questions
How much does Bïrch cost?
$49 a month for Essential, without rules, and $99 for Pro, with rules, for up to $10,000 of monthly spend across all connected platforms. Enterprise is quoted.
Is Bïrch the same as Revealbot?
Yes. Revealbot renamed itself Bïrch, and revealbot.com now redirects to bir.ch.
Does Bïrch use AI?
Yes. Its AI chat reads performance, edits existing Meta ads and drafts rules for you to review. Its help centre says the chat can't create campaigns.
Can Bïrch make ad creatives?
We found no AI ad generation in its documentation. It builds ads from images and copy you already have in Google Drive or Sheets.
Bïrch vs Madgicx: which should you pick?
If most of your budget goes to Meta, pick Madgicx: AI recommendations, campaigns built from a chat, AI image ads and audiences, with rules included from $45 a month.
Sources
- Bïrch pricing, reviewed 16 October 2026
- Bïrch features, reviewed 16 October 2026
- Bïrch help centre: creating automated rules, reviewed 15 October 2026
- Bïrch help centre: Meta tools in Birch AI, reviewed 16 October 2026
- Bïrch on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 16 October 2026
