No publishable AOV benchmark
Explore category insights and their sources below.
News & Information Media399 / 552
Madgicx Research & Labs
Local Regional News
Separate community support from access.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within News & Information Media
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
How should a local-news membership campaign distinguish support from paid article access?
The Texas Tribune's Texas nonprofit example describes donation-funded membership alongside journalism without a paywall. State that a support campaign funds the newsroom rather than selling access to those free stories. A reader visit does not establish a donation or member contribution.
Can a local-news sponsorship offer imply influence over newsroom coverage?
The Texas Tribune's Texas example lists corporate sponsorship among funding streams and states that journalists alone make editorial decisions. Keep the sponsorship benefit and editorial coverage separate in creative. A support payment does not establish promised favorable reporting under this publisher's stated model.
Why should local-news event campaigns distinguish viewing from attendance?
The Texas Tribune's About page describes public events, livestream availability and archived videos. Report the actual action sought: an in-person attendance, a livestream view or later archive engagement. Online viewing does not by itself establish attendance at the venue or paid admission.
Can a local-news membership ad imply that a festival ticket is included?
The Texas Tribune's Texas member-benefits page gives qualifying tiers festival perks when members purchase a ticket. Specify the tier and benefit actually offered. A registration discount or member-only session entitlement does not mean the underlying festival ticket comes with every membership.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.