No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Manual-based service scope and used-material handling.
Explore category insights and their sources below.
Within Automotive Services
The FTC directs drivers to the manufacturer’s maintenance schedule in the owner’s manual for their driving conditions. An ad can offer a manual-based check rather than a universal interval.
FTC guidance asks consumers to compare a shop schedule with the owner’s manual and ask why extra work is recommended. Creative can make the reason and scope of any add-on visible.
The FTC notes that newer vehicles may need fewer routine tune-up parts and points back to the manual. A lube offer should list its actual tasks rather than imply a broad mechanical overhaul.
The FTC says the repair order should identify each repair, parts and labor. A maintenance offer can explain what the customer receives after the visit without asserting that a specific vehicle needs parts.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.