No publishable AOV benchmark
Explore category insights and their sources below.
News & Information Media400 / 552
Madgicx Research & Labs
News Aggregator Services
Separate discovery from publisher access.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within News & Information Media
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Does a news-aggregator click establish access to a publisher's paid story?
Google News' English help says recipients of a shared paid story may still need to pay for access. Describe discovery separately from the publisher's entitlement. An aggregator referral or shared link does not establish a publisher subscription or an unlocked article.
Can an aggregator campaign promise that every user sees the same feed?
Google News' English help distinguishes language-and-region-based sections from sections personalized using settings and past activity. Qualify the demonstrated discovery experience. A sample feed should not imply that every user sees the same subjects or ordering, or that it is a fixed publisher catalog.
What should a news-aggregator offer avoid promising about story visibility?
Google News' English help says algorithms determine displayed stories and their order. Avoid presenting a discovery-service campaign as a guarantee that a particular publisher story will rank or appear for everyone. A publisher referral is an observed action, not proof of guaranteed future placement.
How should a campaign describe a publisher-curated aggregation feature?
Google News' English help says Showcase panels are curated by publishers and available only in some languages and countries; stories can come from unfollowed publishers. Check the advertised market and feature. A Showcase encounter does not establish that the user follows or subscribes to that publisher.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.