No publishable AOV benchmark
Explore category insights and their sources below.
News & Information Media402 / 552
Madgicx Research & Labs
Specialized News Outlets
Qualify the coverage the team needs.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within News & Information Media
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
What should a specialist-news campaign qualify beyond general interest in the topic?
POLITICO Pro's US packages distinguish Federal, State and combined U.S. coverage, while common functionality remains the same. Ask which coverage the buyer needs and match the advertised package. A broad policy-news enquiry does not establish fit for every content scope.
Why should a specialist-news advertiser separate team seats from subscription count?
POLITICO Pro's US package page describes team access with flexible seat add-ons. Qualify the buyer's team-access requirement and distinguish entitled seats from the confirmed billing arrangement. Several reader seats do not automatically establish several separately purchased subscriptions.
Does a specialist-news demo request establish paid subscription revenue?
POLITICO Pro's US package page invites a free trial through a brief demo request. Separate that enquiry and trial stage from the later confirmed paid agreement. Requesting a demonstration does not by itself establish a customer payment or completed team subscription.
How can specialist-news creative distinguish an ongoing workflow from a generic article feed?
POLITICO Pro's US package page combines reporting with trackers, custom alerts and daily digests. Advertise the specific workflow actually included in the chosen coverage. A reader clicking a story does not establish that a team adopted the monitoring tools or bought that package.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.