No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Name the access route before the signup.
Explore category insights and their sources below.
Within News & Information Media
CNN's US help ties live TV channels to the viewer's TV package and supported devices, and says not every TV provider supports its app. Verify the advertised route and eligibility. A visit to the watch page does not establish entitled live-channel access.
CNN's US TV-provider help says unlimited article reading requires its Basic plan, separate from the described video features. Specify whether the campaign sells viewing or article access. A video-entitled viewer should not automatically be counted as a newly acquired written-news subscriber.
CNN's US help says All Access obtained through Amazon Prime Video does not include live CNN TV channels. Name the advertised subscription route and its actual entitlement. Sharing a plan name does not establish that a partner offer contains the same live-channel access.
CNN's US help describes signing in with an existing TV provider to activate channels included in that package. Keep an entitlement connection separate from a confirmed new paid subscription in campaign reporting. A successful provider login alone does not establish incremental subscription revenue.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.