No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Separate delivery mode from fuel price
Explore category insights and their sources below.
Within Utilities & Home Infrastructure Services
AmeriGas's US guidance says eligible customers can enroll in Automatic Delivery at no additional enrollment cost. It estimates tank level using usage, appliances and weather, then schedules delivery. Suggested practice: separate enrollment cost from propane and delivery charges, and qualify the serviceable account first.
AmeriGas's US Will Call option makes the customer responsible for checking tank level and requesting delivery at 30%–40%. Requests can be online or by phone. Suggested practice: explain that responsibility before promoting the option; a Will Call account is not an automatic delivery commitment.
AmeriGas's US fee page lists $9.99 per Will Call delivery not ordered online and $300 when requesting delivery within one day. It may instead assess a location-dependent comprehensive Delivery Fee replacing specified charges. Suggested practice: verify the applicable account and delivery method rather than adding every fee automatically.
AmeriGas's US Fixed Cycle option uses regular intervals set from estimated usage, but AmeriGas may modify the schedule. Suggested practice: distinguish a recurring delivery arrangement from an immutable appointment and confirm the actual scheduled delivery; the option does not itself establish a fixed fuel price.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
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When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.