No publishable AOV benchmark
Explore category insights and their sources below.
Gambling & Betting Services499 / 552
Madgicx Research & Labs
Daily Fantasy Sports
Contest access has its own checks.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Gambling & Betting Services
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Does a new DraftKings DFS signup automatically qualify for beginner contests?
DraftKings says beginner contests require both no experience badge and fewer than 50 contests played. Suggested measurement: keep signup separate from eligibility for this contest category; new-account language alone does not establish the documented experience conditions.
Does DraftKings' casual DFS definition cover exactly 50 prior contests?
DraftKings describes casual eligibility as more than 50 contests without an experience badge, and beginner eligibility as fewer than 50 without a badge. The retrieved article does not resolve exactly 50. Keep that boundary unknown rather than rewriting either threshold as inclusive.
Does DraftKings DFS access establish access to every college-sports contest?
DraftKings says college DFS availability varies by sport and jurisdiction, using the customer's physical location. A restricted sport blocks entry and produces a notice. Suggested measurement: distinguish a general DFS account from entry eligibility for the advertised contest and location.
Can DraftKings' all-50-states headline describe nationwide paid DFS access?
DraftKings' article updated 22 July 2026 gives a specific DFS state list while its all-50-states note combines Sportsbook, Predictions and Free-to-Play Sports Contests. The umbrella claim does not establish paid DFS availability in every state. Keep the product and the dated geographic scope attached.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
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Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.