$17.52
Average order value
Median account AOV · USD
$5.41 to $47.80Middle 50% of account AOVs
Reporting period unspecified · Snapshot read 2026-10-11Scope & method
Beauty & Personal Care23 / 552
Madgicx Research & Labs
Beauty Subscription Services
Median account AOV: $17.52 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Beauty & Personal Care
More in this industry. 18
-
Advanced Skincare Services
Research -
Barber Shops
Research -
Beauty Gifts & Sets
Research -
Body Care Grooming
Research -
Facial Skincare
Research -
Fragrances & Scents
Research -
Hair Removal Salons
Research -
Haircare Products
Research -
Lash & Brow Salons
Research -
Makeup Cosmetics
Research -
Men Grooming Products
Research -
Mobile Beauty Services
Research -
Nail Salon Services
Research -
Oral Care Products
Research -
Professional Beauty Supplies
Research -
Salon Hair Services
Research -
Skincare Services
Research -
Travel Size Beauty
Research
Questions, answered.AOV, context & using this research16 answers
In this category
Why separate beauty boxes from product-replenishment subscriptions?
IPSY describes recurring curated beauty bags or boxes, while Ulta's Replenish & Save lets shoppers schedule selected products. State which model the ad offers and analyze its actual paid orders separately. These are distinct public service designs, not evidence of identical AOV or retention.
Can a paid beauty membership be advertised as if it automatically sends a box?
Beauty Pie says its membership is an access pass and products ship only when members order. Explain membership benefits and product-order behavior distinctly. The public model does not establish that membership fees and merchandise purchases belong in the same order-value calculation.
What selection controls matter in fragrance-subscription creative?
Scentbird's subscription page says customers choose scents and build their queue. Show the actual choice process and delivered format at the ad destination. A queue feature does not prove better retention, a more profitable audience or customer satisfaction.
What should a recurring beauty offer disclose beyond the first shipment?
IPSY publishes steps for canceling membership through account settings. Make the merchant's own renewal, skip and cancellation help easy to find beside the recurring offer. Use its current terms rather than transferring another provider's policy; the process alone does not establish conversion lift.
Read the benchmark
What is the average order value benchmark for Beauty Subscription Services?
The median account AOV for Beauty Subscription Services is $17.52 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the typical AOV range in Beauty Subscription Services?
The middle 50% of account AOVs runs from $5.41 to $47.80 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $5.41 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $47.80 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How is account AOV calculated for this benchmark?
Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What dates does this AOV benchmark cover?
The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Beauty Subscription Services classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Benchmark snapshot read 11 October 2026.
Equal-weight account aggregate · Reporting period not supplied
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.