# Beauty & Personal Care — Meta ads research Category research. The aggregate benchmark and public brand directory are separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $45.04 - Middle 50%: $15.99 to $83.71 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:06:55.188218+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) ## Explore brands Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [Sephora](https://sephora.com/) — Beauty retail - [Ulta Beauty](https://ulta.com/) — Beauty retail - [Chloé Fragrances](https://chloe.com/) — Fragrance - [Maybelline](https://maybelline.com/) — Cosmetics - [NYX Professional Makeup](https://nyxcosmetics.com/) — Cosmetics - [Lancôme](https://lancome-usa.com/) — Luxury beauty - [Garnier](https://garnierusa.com/) — Hair and skin care - [CeraVe](https://cerave.com/) — Skincare - [La Roche-Posay](https://laroche-posay.us/) — Skincare - [Revlon](https://revlon.com/) — Cosmetics - [CoverGirl](https://covergirl.com/) — Cosmetics - [Kiehl's](https://kiehls.com/) — Skincare - [The Ordinary](https://theordinary.com/) — Skincare - [Clinique](https://clinique.com/) — Beauty - [Estée Lauder](https://esteelauder.com/) — Luxury beauty - [Sally Beauty](https://sallybeauty.com/) — Beauty retail - [Bobbi Brown](https://bobbibrowncosmetics.com/) — Cosmetics - [Origins](https://origins.com/) — Skincare - [Aveda](https://aveda.com/) — Hair care - [Rimmel London](https://rimmellondon.com/) — Cosmetics - [Tom Ford Beauty](https://tomfordbeauty.com/) — Luxury beauty - [Glossier](https://glossier.com/) — Beauty - [Fenty Beauty](https://fentybeauty.com/) — Cosmetics - [Herbal Essences](https://herbalessences.com/) — Hair care - [e.l.f. Cosmetics](https://elfcosmetics.com/) — Cosmetics - [Charlotte Tilbury](https://charlottetilbury.com/) — Luxury beauty - [NARS](https://narscosmetics.com/) — Cosmetics - [Shiseido](https://shiseido.com/) — Beauty - [SK-II](https://sk-ii.com/) — Skincare - [Tatcha](https://tatcha.com/) — Skincare - [Coty](https://coty.com/) — Beauty company - [Carolina Herrera Beauty](https://carolinaherrera.com/) — Luxury beauty - [Max Factor](https://maxfactor.com/) — Cosmetics - [Urban Decay](https://urbandecay.com/) — Cosmetics - [Versace Fragrances](https://versace.com/) — Fragrance - [Burberry Beauty](https://burberry.com/) — Luxury beauty - [Laneige](https://us.laneige.com/) — Skincare - [Innisfree](https://us.innisfree.com/) — Skincare - [Sulwhasoo](https://us.sulwhasoo.com/) — Luxury skincare - [L'Occitane](https://loccitane.com/) — Beauty - [Marc Jacobs Fragrances](https://marcjacobsfragrances.com/) — Fragrance - [Hugo Boss Fragrances](https://hugoboss.com/) — Fragrance - [OUAI](https://theouai.com/) — Hair care - [Moroccanoil](https://moroccanoil.com/) — Hair care - [Redken](https://redken.com/) — Hair care - [Kérastase](https://kerastase-usa.com/) — Hair care - [Living Proof](https://livingproof.com/) — Hair care - [Bumble and bumble](https://bumbleandbumble.com/) — Hair care - [Oribe](https://oribe.com/) — Hair care - [Dove](https://dove.com/) — Personal care - [NIVEA](https://niveausa.com/) — Personal care - [Olay](https://olay.com/) — Skincare - [Neutrogena](https://neutrogena.com/) — Skincare - [Aveeno](https://aveeno.com/) — Skincare - [Eucerin](https://eucerinus.com/) — Skincare - [Cetaphil](https://cetaphil.com/) — Skincare - [Bioderma](https://bioderma.us/) — Skincare - [Avon](https://avon.com/) — Beauty - [Lush](https://lush.com/) — Bath and body - [The Body Shop](https://thebodyshop.com/) — Bath and body - [Bath & Body Works](https://bathandbodyworks.com/) — Bath and body - [Beiersdorf](https://beiersdorf.com/) — Personal care company - [Rituals](https://rituals.com/) — Bath and body - [Byredo](https://byredo.com/) — Fragrance - [Mary Kay](https://marykay.com/) — Beauty - [Jo Malone London](https://jomalone.com/) — Fragrance - [Creed](https://creedboutique.com/) — Fragrance - [Maison Margiela Fragrances](https://maisonmargiela-fragrances.us/) — Fragrance - [Chanel Beauty](https://chanel.com/) — Luxury beauty - [Dior Beauty](https://dior.com/) — Luxury beauty - [Laura Mercier](https://lauramercier.com/) — Cosmetics - [Armani Beauty](https://giorgioarmanibeauty-usa.com/) — Luxury beauty - [Valentino Beauty](https://valentino-beauty.us/) — Luxury beauty - [Prada Beauty](https://prada-beauty.com/) — Luxury beauty - [Gucci Beauty](https://gucci.com/) — Luxury beauty - [Elizabeth Arden](https://elizabetharden.com/) — Beauty - [Calvin Klein Fragrances](https://calvinklein.us/) — Fragrance - [Kao](https://kao.com/) — Beauty company - [Le Labo](https://lelabofragrances.com/) — Fragrance - [MERIT](https://meritbeauty.com/) — Cosmetics - [Puig](https://puig.com/) — Beauty company - [Saie](https://saiehello.com/) — Cosmetics - [Oriflame](https://oriflame.com/) — Beauty - [Sisley Paris](https://sisley-paris.com/) — Luxury beauty - [Clarins](https://clarinsusa.com/) — Beauty - [Tarte Cosmetics](https://tartecosmetics.com/) — Cosmetics - [Guerlain](https://guerlain.com/) — Luxury beauty - [Old Spice](https://oldspice.com/) — Personal care - [Anastasia Beverly Hills](https://anastasiabeverlyhills.com/) — Cosmetics - [Huda Beauty](https://hudabeauty.com/) — Cosmetics - [Rabanne](https://rabanne.com/) — Luxury beauty - [Jean Paul Gaultier Fragrances](https://jeanpaulgaultier.com/) — Fragrance - [Revolution Beauty](https://revolutionbeauty.com/) — Cosmetics - [Acqua di Parma](https://acquadiparma.com/) — Fragrance - [Palmolive](https://palmolive.com/) — Personal care - [Dolce & Gabbana Beauty](https://dolcegabbana.com/) — Luxury beauty - [Natura](https://natura.com/) — Beauty - [ELEMIS](https://us.elemis.com/) — Skincare - [Dermalogica](https://dermalogica.com/) — Skincare - [Kenzo Parfums](https://kenzoparfums.com/) — Fragrance No ranking is implied. Missing growth or heat evidence remains unavailable. ## Research questions ### How should a skincare brand use the wider beauty AOV benchmark? The Beauty & Personal Care account median is $45.04, with a middle range of $15.99–$83.71. Those figures describe the wider industry and its subcategories. They should not be relabeled as a skincare-only benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-skincare-aov-context) Citation: Madgicx Research & Labs. Beauty & Personal Care. How should a skincare brand use the wider beauty AOV benchmark? The Beauty & Personal Care account median is $45.04, with a middle range of $15.99–$83.71. Those figures describe the wider industry and its subcategories. They should not be relabeled as a skincare-only benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-skincare-aov-context ### Is beauty AOV the cost of acquiring a salon appointment? No. This figure measures account-level purchase order value in USD. It is not an appointment-acquisition cost or a cost-per-lead benchmark for a salon. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-beauty-orders-or-appointments) Citation: Madgicx Research & Labs. Beauty & Personal Care. Is beauty AOV the cost of acquiring a salon appointment? No. This figure measures account-level purchase order value in USD. It is not an appointment-acquisition cost or a cost-per-lead benchmark for a salon. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-beauty-orders-or-appointments ### Does this beauty AOV estimate future repeat-purchase revenue? This is an order-value benchmark, not a customer lifetime-value estimate. It does not project how much a beauty customer will spend on future replenishments or subscriptions. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-beauty-repeat-purchases) Citation: Madgicx Research & Labs. Beauty & Personal Care. Does this beauty AOV estimate future repeat-purchase revenue? This is an order-value benchmark, not a customer lifetime-value estimate. It does not project how much a beauty customer will spend on future replenishments or subscriptions. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-beauty-repeat-purchases ### What is the average order value benchmark for Beauty & Personal Care? The median account AOV for Beauty & Personal Care is $45.04 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-median-aov) Citation: Madgicx Research & Labs. Beauty & Personal Care. What is the average order value benchmark for Beauty & Personal Care? The median account AOV for Beauty & Personal Care is $45.04 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-median-aov ### What is the typical AOV range in Beauty & Personal Care? The middle 50% of account AOVs runs from $15.99 to $83.71 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-aov-range) Citation: Madgicx Research & Labs. Beauty & Personal Care. What is the typical AOV range in Beauty & Personal Care? The middle 50% of account AOVs runs from $15.99 to $83.71 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $15.99 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Beauty & Personal Care. What is the lower-quartile AOV? The 25th-percentile account AOV is $15.99 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $83.71 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Beauty & Personal Care. What is the upper-quartile AOV? The 75th-percentile account AOV is $83.71 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-aov-calculation) Citation: Madgicx Research & Labs. Beauty & Personal Care. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-median-or-mean) Citation: Madgicx Research & Labs. Beauty & Personal Care. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-benchmark-period) Citation: Madgicx Research & Labs. Beauty & Personal Care. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Beauty & Personal Care classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Beauty & Personal Care. Which industry or subcategory does this benchmark cover? This benchmark covers Beauty & Personal Care classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-compare-aov) Citation: Madgicx Research & Labs. Beauty & Personal Care. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-aov-performance) Citation: Madgicx Research & Labs. Beauty & Personal Care. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-aov-performance ### Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. [Source](https://madgicx.com/labs/industries/beauty-personal-care#brands) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-directory-and-benchmark) Citation: Madgicx Research & Labs. Beauty & Personal Care. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. Source: https://madgicx.com/labs/industries/beauty-personal-care#brands Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-directory-and-benchmark ### Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. [Source](https://madgicx.com/labs/industries/beauty-personal-care#method) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-brand-level-aov) Citation: Madgicx Research & Labs. Beauty & Personal Care. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. Source: https://madgicx.com/labs/industries/beauty-personal-care#method Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-brand-level-aov ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/beauty-personal-care#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-download-research) Citation: Madgicx Research & Labs. Beauty & Personal Care. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/beauty-personal-care#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/beauty-personal-care#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-cite-research) Citation: Madgicx Research & Labs. Beauty & Personal Care. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/beauty-personal-care#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-cite-research