DashThis vs Whatagraph: Dashboards and Scheduled Reports or Blended Data Reports
DashThis fits agencies and marketing teams that want white-label dashboards sent by email on a schedule. Whatagraph fits teams that blend data from many sources into fewer, larger reports.
Choose DashThis if you want white label, scheduled sending and unlimited users on every plan. Choose Whatagraph if you want to blend many data sources and give unlimited users access, with a higher starting budget. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| DashThis | Whatagraph | |
|---|---|---|
| How you pay | By dashboards and data sources: Individual $44 a month billed yearly ($54 billed monthly), up to Standard from $429 billed yearly. | Per connected data account: each costs 1 credit, and the Max plan starts at EUR 699 a month, billed annually, with 50 credits. Prime is custom. |
| Free plan or trial |
14-day free trial, with 10 dashboards free.
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Its pricing page offers a demo and describes no free trial or free plan.
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| Data sources |
30+ platforms on its home page, including Google Analytics 4, Google Ads, Meta, LinkedIn and TikTok, plus CSV import. Every plan includes all integrations.
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68 integrations by its own count, with advanced integrations on both plans and premium ones on Prime only.
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| White-label reports |
DashThis branding is removed from all dashboards on every plan, with custom report URLs and color themes.
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Custom branding is in both plans. A custom report domain is not in Max and is an add-on for Prime.
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| Scheduled report sending |
Automated emails with updated dashboards, on every plan.
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Automated emails with PDF reports on both plans.
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| Dashboards and templates |
Pre-built templates for SEO, social media, PPC and ecommerce, which you can customize and clone across clients.
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Reports and dashboards, with blends and data groups on Max, and unlimited users.
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| AI features |
AI Insights on every plan (summary, opportunities, wins, issues). AI Insights PRO adds chat mode for $19 a month. A connector lets Claude or ChatGPT read your dashboards.
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Whatagraph IQ and IQ Agents on both plans, with usage tiers (Base, Mid, Heavy). IQ+ with custom prompts is Prime only.
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| Changes to your ads from the tool |
We saw no way to change your ads from the tool. Its Claude and ChatGPT connector reads dashboards and does not modify them.
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Not confirmed: whether its agents can change your ads. Its pricing page lists agent features for video and motion ads and AI visibility, and we did not find ad changes described. |
| G2 rating | 4.7 from 95 reviews | 4.5 from 284 reviews |
Where they differ
How the price grows
DashThis: The price grows with the number of dashboards and data sources you need. Users are unlimited, and AI Insights PRO is an optional add-on. Whatagraph: Price grows with connected data accounts, one credit each. Users and reports are unlimited, and extra credits can be bought until the next plan threshold.
Who each is built for
DashThis: Marketing agencies, in-house teams, franchises and freelancers. Its templates and branding options are written for client reporting. Whatagraph: Agencies and marketing teams that report across many sources. Its plans start at a higher commitment than per-client tools.
What each one is built to do
DashThis: You pick a template, connect your data sources and the dashboard fills in automatically. Dashboards are shared by link or emailed on a schedule. Whatagraph: You connect data accounts, build reports and dashboards, and blend or group sources into one view. AI agents sit on top, with usage tiers that decide which features you can use.
What reviewers say
DashThis: G2 lists 4.7 from 95 reviews. Whatagraph: G2 lists 4.5 from 284 reviews. In the 20 recent reviews we read, 5 mention data source coverage and 3 mention slow loading.
Price
| Example | DashThis | Whatagraph |
|---|---|---|
| Entry level | Individual: $44 a month billed yearly ($54 billed monthly), 3 dashboards and 15 data sources | Max: from EUR 699 a month, billed annually, with 50 credits (1 credit per connected data account) |
| Mid level | Business: $279 a month billed yearly ($324 billed monthly), 25 dashboards and 100 data sources | Max with extra credits: bought until you reach the next plan threshold |
| Larger or custom | Standard: from $429 a month billed yearly, 50 to 1,500+ dashboards on a slider | Prime: custom, billed annually, with a custom credit count and IQ+ |
Our verdict
Choose DashThis if
- You get unlimited users and access to all integrations on every plan.
- You get templates for SEO, social, PPC and ecommerce reports.
- You get a 14-day free trial with 10 dashboards.
Choose Whatagraph if
- You get white-label branding on both plans.
- You get scheduled PDF emails on every plan.
- You get blends and data groups that combine many sources into one report.
Neither fits when
You need to change your ads, not only report on them. DashThis's pages describe no way to create campaigns from a chat. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx sends alerts when something changes in your ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (dashthis.com and whatagraph.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. DashThis was read on 5 November 2026. Whatagraph publishes prices in euros, so we show them as published.
Frequently asked questions
How much do DashThis and Whatagraph cost?
DashThis is from $44 a month, billed annually. Whatagraph is from EUR 699 a month. DashThis entry level: Individual: $44 a month billed yearly ($54 billed monthly), 3 dashboards and 15 data sources Whatagraph entry level: Max: from EUR 699 a month, billed annually, with 50 credits (1 credit per connected data account)
Does DashThis have a free trial?
14-day free trial, with 10 dashboards free.
Does Whatagraph have a free trial?
Its pricing page offers a demo and describes no free trial or free plan.
Does DashThis offer white-label dashboards?
Yes, on every plan. DashThis branding is removed from your dashboards.
Can Whatagraph blend data from different sources?
Yes. Blends and data groups are on its Max plan.
Sources
- DashThis on G2, reviewed 5 November 2026
- DashThis pricing, reviewed 5 November 2026
- DashThis home page, reviewed 5 November 2026
- Whatagraph pricing, reviewed 5 November 2026
- Whatagraph integrations, reviewed 20 October 2026
- Whatagraph white-label dashboards, reviewed 15 October 2026
- Whatagraph on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
