DashThis vs Reporting Ninja: Dashboards and Scheduled Reports or Low-Cost Agency Reports
DashThis fits agencies and marketing teams that want white-label dashboards sent by email on a schedule. Reporting Ninja fits agencies, freelancers and in-house teams that want white-label reports at a low price.
Choose DashThis if you want white label, scheduled sending and unlimited users on every plan. Choose Reporting Ninja if you want white-label reports and every feature included on even the smallest plan. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| DashThis | Reporting Ninja | |
|---|---|---|
| How you pay | By dashboards and data sources: Individual $44 a month billed yearly ($54 billed monthly), up to Standard from $429 billed yearly. | Plans from $25 a month, or $20 a month billed annually, with every feature on every plan. |
| Free plan or trial |
14-day free trial, with 10 dashboards free.
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Its pricing page offers a 15-day free trial with full functionality and no payment details.
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| Data sources |
30+ platforms on its home page, including Google Analytics 4, Google Ads, Meta, LinkedIn and TikTok, plus CSV import. Every plan includes all integrations.
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Its pages list all integrations without a total, including Google Ads, Meta, LinkedIn, TikTok, Shopify and HubSpot. Each plan caps accounts per type.
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| White-label reports |
DashThis branding is removed from all dashboards on every plan, with custom report URLs and color themes.
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Its pricing page says white label and brand templates are on every plan, with a client portal.
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| Scheduled report sending |
Automated emails with updated dashboards, on every plan.
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Its pricing page includes scheduled reports on every plan, sent by email or downloaded as PDFs.
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| Dashboards and templates |
Pre-built templates for SEO, social media, PPC and ecommerce, which you can customize and clone across clients.
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Its home page shows a catalog of ready-made reports, a drag-and-drop editor and Looker Studio and Google Sheets templates.
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| AI features |
AI Insights on every plan (summary, opportunities, wins, issues). AI Insights PRO adds chat mode for $19 a month. A connector lets Claude or ChatGPT read your dashboards.
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Its pricing page lists an AI Builder, AI Widget, AI Summary and alert explanations on every plan, plus a Claude and ChatGPT connector.
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| Changes to your ads from the tool |
We saw no way to change your ads from the tool. Its Claude and ChatGPT connector reads dashboards and does not modify them.
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We saw no way to change campaigns or ad settings on its pages: it describes figures pulled from each platform's API for reporting.
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| G2 rating | 4.7 from 95 reviews | 5.0 from 2 reviews |
Where they differ
How the price grows
DashThis: The price grows with the number of dashboards and data sources you need. Users are unlimited, and AI Insights PRO is an optional add-on. Reporting Ninja: Every plan has the same features and unlimited users. Price grows with the number of reports and accounts per integration type. Quarterly billing saves 10% and annual billing saves 20%.
Who each is built for
DashThis: Marketing agencies, in-house teams, franchises and freelancers. Its templates and branding options are written for client reporting. Reporting Ninja: Reporting Ninja serves marketing agencies, freelancers and consultants, and in-house marketing teams.
What each one is built to do
DashThis: You pick a template, connect your data sources and the dashboard fills in automatically. Dashboards are shared by link or emailed on a schedule. Reporting Ninja: Reporting Ninja builds branded reports from a catalog of ready-made templates and a drag-and-drop editor. It sends them as scheduled PDFs, share links or through a client portal.
What reviewers say
DashThis: G2 lists 4.7 from 95 reviews. Reporting Ninja: G2 lists 5.0 from 2 reviews, too few to show a pattern.
Price
| Example | DashThis | Reporting Ninja |
|---|---|---|
| Entry level | Individual: $44 a month billed yearly ($54 billed monthly), 3 dashboards and 15 data sources | Starter: $25 a month ($20 billed annually), 10 reports and 10 accounts per type. |
| Mid level | Business: $279 a month billed yearly ($324 billed monthly), 25 dashboards and 100 data sources | Small: $50 ($40 annual), 30 reports. Medium: $88 ($70 annual), 70 reports. Large: $150 ($120 annual), 150 reports. |
| Larger or custom | Standard: from $429 a month billed yearly, 50 to 1,500+ dashboards on a slider | Custom: contact sales for higher report and account limits. |
Our verdict
Choose DashThis if
- You get templates for SEO, social, PPC and ecommerce reports.
- You get a 14-day free trial with 10 dashboards.
- You get white label and scheduled email sending on every plan.
Choose Reporting Ninja if
- You can add unlimited users on every plan.
- You can pay monthly, quarterly or annually, with no contracts or cancellation fees.
- You can share reports through a client portal as well as scheduled PDFs.
Neither fits when
You need to change your ads, not only report on them. DashThis's pages describe no way to create campaigns from a chat. Reporting Ninja's pages describe no way to change campaigns or ad settings from the tool. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (dashthis.com and reportingninja.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. DashThis was read on 5 November 2026. Reporting Ninja has very few G2 reviews.
Frequently asked questions
How much do DashThis and Reporting Ninja cost?
DashThis is from $44 a month, billed annually. Reporting Ninja is from $20 a month. DashThis entry level: Individual: $44 a month billed yearly ($54 billed monthly), 3 dashboards and 15 data sources Reporting Ninja entry level: Starter: $25 a month ($20 billed annually), 10 reports and 10 accounts per type.
Does DashThis have a free trial?
14-day free trial, with 10 dashboards free.
Does Reporting Ninja have a free trial?
Its pricing page offers a 15-day free trial with full functionality and no payment details.
Does DashThis offer white-label dashboards?
Yes, on every plan. DashThis branding is removed from your dashboards.
Does Reporting Ninja limit features by plan?
No. Its pricing page says every plan includes every feature and integration; plans differ by the number of reports and accounts per type.
Sources
- DashThis on G2, reviewed 5 November 2026
- DashThis pricing, reviewed 5 November 2026
- DashThis home page, reviewed 5 November 2026
- Reporting Ninja on G2, reviewed 5 November 2026
- Reporting Ninja pricing, reviewed 5 November 2026
- Reporting Ninja home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
