DashThis vs Supermetrics: Dashboards and Scheduled Reports or Marketing Data Connectors
DashThis fits agencies and marketing teams that want white-label dashboards sent by email on a schedule. Supermetrics fits teams that move ad and analytics data into Looker Studio, Google Sheets, warehouses and AI chats.
Choose DashThis if you want white label, scheduled sending and unlimited users on every plan. Choose Supermetrics if you want to pull marketing data into your own dashboards, sheets or warehouse. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| DashThis | Supermetrics | |
|---|---|---|
| How you pay | By dashboards and data sources: Individual $44 a month billed yearly ($54 billed monthly), up to Standard from $429 billed yearly. | Fixed monthly plans: Starter EUR 49 (EUR 39 billed yearly), Growth EUR 199 (EUR 159 billed yearly). Enterprise is a custom quote. |
| Free plan or trial |
14-day free trial, with 10 dashboards free.
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Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
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| Data sources |
30+ platforms on its home page, including Google Analytics 4, Google Ads, Meta, LinkedIn and TikTok, plus CSV import. Every plan includes all integrations.
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Its home page names ad platforms, analytics and CRM data, but states no total. Plans cap data sources: 2 on Starter, 7 on Growth.
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| White-label reports |
DashThis branding is removed from all dashboards on every plan, with custom report URLs and color themes.
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We saw no white-label reports on its pricing or home pages.
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| Scheduled report sending |
Automated emails with updated dashboards, on every plan.
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Its home page says data in the reporting stack refreshes on a schedule.
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| Dashboards and templates |
Pre-built templates for SEO, social media, PPC and ecommerce, which you can customize and clone across clients.
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Its home page sends data to Looker Studio and Google Sheets, and Supermetrics Studio builds dashboards from a description.
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| AI features |
AI Insights on every plan (summary, opportunities, wins, issues). AI Insights PRO adds chat mode for $19 a month. A connector lets Claude or ChatGPT read your dashboards.
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Its pages list Claude, ChatGPT and Microsoft Copilot as destinations, an MCP server for your own agents, and AI Credits with Studio.
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| Changes to your ads from the tool |
We saw no way to change your ads from the tool. Its Claude and ChatGPT connector reads dashboards and does not modify them.
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Its home page says you can launch a campaign, change a live one, move spend or pause campaigns from a chat or dashboard. We did not check how far this goes.
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| G2 rating | 4.7 from 95 reviews | 4.4 from 827 reviews |
Where they differ
How the price grows
DashThis: The price grows with the number of dashboards and data sources you need. Users are unlimited, and AI Insights PRO is an optional add-on. Supermetrics: Plans are fixed price. Extra destinations, users, data sources and ad accounts are paid add-ons, and AI Credits are the one metered part.
Who each is built for
DashThis: Marketing agencies, in-house teams, franchises and freelancers. Its templates and branding options are written for client reporting. Supermetrics: Its home page names marketing teams, data teams, agencies, SMBs and enterprises.
What each one is built to do
DashThis: You pick a template, connect your data sources and the dashboard fills in automatically. Dashboards are shared by link or emailed on a schedule. Supermetrics: It connects ad platforms, analytics and CRM data and sends it to Looker Studio, Google Sheets, warehouses such as BigQuery and Snowflake, and AI chats.
What reviewers say
DashThis: G2 lists 4.7 from 95 reviews. Supermetrics: G2 lists 4.4 from 827 reviews.
Price
| Example | DashThis | Supermetrics |
|---|---|---|
| Entry level | Individual: $44 a month billed yearly ($54 billed monthly), 3 dashboards and 15 data sources | Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user) |
| Mid level | Business: $279 a month billed yearly ($324 billed monthly), 25 dashboards and 100 data sources | Growth: EUR 199 a month, or EUR 159 billed yearly (7 data sources, 1 destination, 2 users) |
| Larger or custom | Standard: from $429 a month billed yearly, 50 to 1,500+ dashboards on a slider | Enterprise: custom quote, sold through a demo |
Our verdict
Choose DashThis if
- You get white label and scheduled email sending on every plan.
- You get unlimited users and access to all integrations on every plan.
- You get templates for SEO, social, PPC and ecommerce reports.
Choose Supermetrics if
- You get ad and analytics data sent to Looker Studio, Google Sheets, BigQuery or Snowflake.
- You get a fixed monthly price, with add-ons for more sources, users and destinations.
- You can connect Claude, ChatGPT or your own agents to the same data through its MCP server.
Neither fits when
You need to change your ads, not only report on them. DashThis's pages describe no way to create campaigns from a chat. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (dashthis.com and supermetrics.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. DashThis was read on 5 November 2026. Supermetrics publishes prices in euros, shown as published.
Frequently asked questions
How much do DashThis and Supermetrics cost?
DashThis is from $44 a month, billed annually. Supermetrics is from EUR 49 a month. DashThis entry level: Individual: $44 a month billed yearly ($54 billed monthly), 3 dashboards and 15 data sources Supermetrics entry level: Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user)
Does DashThis have a free trial?
14-day free trial, with 10 dashboards free.
Does Supermetrics have a free trial?
Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
Does DashThis offer white-label dashboards?
Yes, on every plan. DashThis branding is removed from your dashboards.
Can Supermetrics change my ads?
Its home page says you can launch a campaign or change a live one from a chat or dashboard. It is mainly a data connector, so check what it covers for your ad platform.
Sources
- DashThis on G2, reviewed 5 November 2026
- DashThis pricing, reviewed 5 November 2026
- DashThis home page, reviewed 5 November 2026
- Supermetrics on G2, reviewed 5 November 2026
- Supermetrics pricing, reviewed 5 November 2026
- Supermetrics home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
