DashThis vs Swydo: Dashboards and Scheduled Reports or Agency Reporting
DashThis fits agencies and marketing teams that want white-label dashboards sent by email on a schedule. Swydo fits agencies that send white-labeled reports to many clients.
Choose DashThis if you want white label, scheduled sending and unlimited users on every plan. Choose Swydo if you want one flat plan with white-label reports and unlimited clients, and pay by the data source. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| DashThis | Swydo | |
|---|---|---|
| How you pay | By dashboards and data sources: Individual $44 a month billed yearly ($54 billed monthly), up to Standard from $429 billed yearly. | One plan with every feature, from $69 a month, with a 14-day free trial. |
| Free plan or trial |
14-day free trial, with 10 dashboards free.
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Its pricing page offers a 14-day free trial with no credit card needed.
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| Data sources |
30+ platforms on its home page, including Google Analytics 4, Google Ads, Meta, LinkedIn and TikTok, plus CSV import. Every plan includes all integrations.
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Its home page lists 38+ integrations, including Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics 4.
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| White-label reports |
DashThis branding is removed from all dashboards on every plan, with custom report URLs and color themes.
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Its pricing page lists full white-labeling, branded PDF exports, custom domain hosting and custom email templates.
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| Scheduled report sending |
Automated emails with updated dashboards, on every plan.
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Its pricing page says automated report sending has no limit, with a Scheduled Overview dashboard to manage it.
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| Dashboards and templates |
Pre-built templates for SEO, social media, PPC and ecommerce, which you can customize and clone across clients.
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Its pages show pre-built report templates, a drag-and-drop builder, KPI boards and unlimited dashboards and reports on every plan.
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| AI features |
AI Insights on every plan (summary, opportunities, wins, issues). AI Insights PRO adds chat mode for $19 a month. A connector lets Claude or ChatGPT read your dashboards.
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Its pricing page lists an AI report builder, AI report summaries and a connector that lets you query client data from Claude or ChatGPT.
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| Changes to your ads from the tool |
We saw no way to change your ads from the tool. Its Claude and ChatGPT connector reads dashboards and does not modify them.
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We saw no way to change campaigns, budgets or bids on its pages: everything it describes is reporting, alerts and data-connection checks.
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| G2 rating | 4.7 from 95 reviews | 4.6 from 117 reviews |
Where they differ
How the price grows
DashThis: The price grows with the number of dashboards and data sources you need. Users are unlimited, and AI Insights PRO is an optional add-on. Swydo: The base price includes 10 data sources, and each extra connected account adds a fee. Ten clients on two ad platforms is 20 data sources.
Who each is built for
DashThis: Marketing agencies, in-house teams, franchises and freelancers. Its templates and branding options are written for client reporting. Swydo: Swydo positions itself as an automated reporting and monitoring tool for online agencies. Its site also has pages for franchisors, brands and enterprises.
What each one is built to do
DashThis: You pick a template, connect your data sources and the dashboard fills in automatically. Dashboards are shared by link or emailed on a schedule. Swydo: Swydo pulls data from connected accounts into templates and sends branded reports on a schedule. It also sends performance alerts by email or Slack.
What reviewers say
DashThis: G2 lists 4.7 from 95 reviews. Swydo: G2 lists 4.6 from 117 reviews.
Price
| Example | DashThis | Swydo |
|---|---|---|
| Entry level | Individual: $44 a month billed yearly ($54 billed monthly), 3 dashboards and 15 data sources | Base plan: $69 a month, with 10 data sources, unlimited clients and users. |
| Mid level | Business: $279 a month billed yearly ($324 billed monthly), 25 dashboards and 100 data sources | Extra data sources: $4.50 each from the 11th to the 100th, then $3.00 each up to 500. |
| Larger or custom | Standard: from $429 a month billed yearly, 50 to 1,500+ dashboards on a slider | Large accounts: $2.00 per source from 501, and a custom quote above 1,000 sources. |
Our verdict
Choose DashThis if
- You get unlimited users and access to all integrations on every plan.
- You get templates for SEO, social, PPC and ecommerce reports.
- You get a 14-day free trial with 10 dashboards.
Choose Swydo if
- You can send white-labeled reports from your own domain on an automatic schedule.
- You can ask questions about client data from Claude or ChatGPT through its connector.
- You get one plan with every feature, so there are no tiers to compare.
Neither fits when
You need to change your ads, not only report on them. DashThis's pages describe no way to create campaigns from a chat. Swydo's pages describe no way to change campaigns or ad settings from the tool. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (dashthis.com and swydo.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. DashThis was read on 5 November 2026. Swydo's pricing and feature pages were read on 5 November 2026.
Frequently asked questions
How much do DashThis and Swydo cost?
DashThis is from $44 a month, billed annually. Swydo is from $69 a month. DashThis entry level: Individual: $44 a month billed yearly ($54 billed monthly), 3 dashboards and 15 data sources Swydo entry level: Base plan: $69 a month, with 10 data sources, unlimited clients and users.
Does DashThis have a free trial?
14-day free trial, with 10 dashboards free.
Does Swydo have a free trial?
Its pricing page offers a 14-day free trial with no credit card needed.
Does DashThis offer white-label dashboards?
Yes, on every plan. DashThis branding is removed from your dashboards.
How does Swydo charge for extra clients?
Swydo charges per connected data source, not per client. The $69 base includes 10 sources, then each extra source is $4.50 up to 100, as its pricing page shows.
Sources
- DashThis on G2, reviewed 5 November 2026
- DashThis pricing, reviewed 5 November 2026
- DashThis home page, reviewed 5 November 2026
- Swydo on G2, reviewed 5 November 2026
- Swydo pricing, reviewed 5 November 2026
- Swydo home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
