Bïrch vs Smartly.io: Rules and Alerts or Enterprise Creative and Ad Automation
Bïrch fits media buyers who want to write and control every automation rule themselves. Smartly.io fits large brands and agencies that produce creative at scale from templates and product feeds and buy by quote.
Choose Bïrch if you want to write every condition yourself and launch many ads at once. Choose Smartly.io if you want to produce creative at very large scale, generate many campaigns from a few blueprints and sign a yearly contract with a dedicated team. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| Bïrch | Smartly.io | |
|---|---|---|
| How you pay | A monthly plan priced by your ad spend across connected platforms: $49 or $99 a month, with Enterprise by quote. | Quote only. Its site asks you to book a demo and lists no plans, prices or free trial. |
| Free plan or trial |
A 14-day free trial with all features and no credit card. We saw no free plan.
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We saw no free plan or trial on its pages. Its site asks you to book a demo.
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| Rules and automation |
Rules with nested conditions that pause or start campaigns, change budgets and bids and send alerts, checked as often as every 15 minutes, plus a library of ready-made strategies.
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Triggers switch ads on or off by performance, weather or time of day, and budget moves between selected campaigns by predicted performance.
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| AI actions and agents |
An AI chat reads performance, edits existing Meta ads and drafts rules for you to review. Its help center says the chat can't create campaigns.
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AI agents that turn briefs into campaigns and adjust budgets were announced in June 2026. Its pages give no release date.
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| Building and launching campaigns |
A bulk ad builder launches several ad sets at once with up to 50 ads each, and builds ads from Google Drive or Sheets.
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Campaign blueprints linked to a product feed generate many campaigns, and a shared space lets teams approve and launch ads.
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| Reporting and analysis |
Preset reports on top and declining ads, cross-platform reports, and white-label reports sent on a schedule with alerts in Slack and email.
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A reporting dashboard, creative insights, a forecast of creative performance before launch, and reach and frequency measurement.
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| Ad platforms covered |
Rules run on Meta, Google Ads, TikTok and Snapchat. The bulk ad builder covers Meta, TikTok and Snapchat.
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Not confirmed: its current platform list. It is described as cross-channel for large advertisers, so check the list with its sales team. |
| G2 rating | 4.6 from 19 reviews | 4.4 from 475 reviews |
Where they differ
How the price grows
Bïrch: The price follows your monthly ad spend across all connected platforms, and its pricing page says going over a plan's limit adds a fee. Annual billing gives one month free. Smartly.io: It publishes no prices, so we cannot say how the price grows. Terms are set by contract after a demo.
Who each is built for
Bïrch: Experienced media buyers and agencies who prefer to set every condition themselves and run ads on several platforms. Smartly.io: Smartly.io is built for enterprise brands and agencies with large creative teams. G2 lists an average implementation time of two months.
How each one works
Bïrch: You build rules, and once published they act on their own whenever their conditions are met. The AI drafts rules for you to review, and its chat asks for approval before each action by default. Smartly.io: You build blueprints, templates and triggers, and the platform generates and runs campaigns from them. Its AI agents were announced in June 2026 without a release date.
What reviewers say
Bïrch: G2 lists 4.6 from 19 reviews, the latest from March 2025. 4 of the 19 raise gaps in coverage beyond Meta, and 3 mention a learning curve. Smartly.io: G2 shows 4.4 from 475 reviews. In its 20 most recent reviews, 12 praise its support team and 5 call the learning curve steep.
Price
| Example | Bïrch | Smartly.io |
|---|---|---|
| Entry level | Essential, $49 a month: reports, alerts and workspaces, without rules. | No published entry plan: pricing is set by contract |
| Mid level | Pro, $99 a month: everything in Essential plus automated rules and the audience builder. | No published mid plan: pricing is set by contract |
| Larger or custom | Enterprise, custom: no spend limits or overages, set up with its team. | Custom quote for enterprise brands and agencies, sold through a demo |
Our verdict
Choose Bïrch if
- You get white-label reports on a schedule and alerts in Slack and email.
- You get deep rule logic with nested conditions and frequent checks, so you can automate exactly what you define.
- You can launch many ads at once from Google Drive or Sheets instead of building each one by hand.
Choose Smartly.io if
- You get blueprints linked to product feeds, so a few set-ups generate many campaigns.
- You get triggers and budget moves between selected campaigns by predicted performance.
- You get a dedicated team and support that G2 reviewers praise often.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Bïrch's help center says its AI chat can't create campaigns, so new campaigns are built in its bulk builder. We found no audience builder on its public pages. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and AI audiences. Madgicx sends alerts when something changes in your ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (bir.ch and smartly.io) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Bïrch's pricing page of 5 November 2026 states no spend limit per plan, so we show what the page says. G2 did not load on 5 November, so its rating and reviews come from 15 October 2026. Smartly.io publishes no prices, and its pricing page returned 404 on 27 October 2026 and again on 5 November 2026.
Frequently asked questions
How much do Bïrch and Smartly.io cost?
Bïrch is from $49 a month. Smartly.io is by quote. Bïrch entry level: Essential, $49 a month: reports, alerts and workspaces, without rules. Smartly.io entry level: No published entry plan: pricing is set by contract
Does Bïrch have a free trial?
A 14-day free trial with all features and no credit card. We saw no free plan.
Does Smartly.io have a free trial?
We saw no free plan or trial on its pages. Its site asks you to book a demo.
Is Bïrch the same as Revealbot?
Yes. Revealbot renamed itself Bïrch, and revealbot.com now redirects to bir.ch.
How long does Smartly.io take to set up?
G2 lists an average implementation time of two months.
Sources
- Bïrch pricing, reviewed 5 November 2026
- Bïrch features, reviewed 16 October 2026
- Bïrch help center: creating automated rules, reviewed 15 October 2026
- Bïrch help center: Meta tools in Birch AI, reviewed 16 October 2026
- Bïrch on G2, reviewed 15 October 2026
- Smartly.io website (no published prices), reviewed 5 November 2026
- Smartly.io features, reviewed 15 October 2026
- Smartly.io automation docs, reviewed 15 October 2026
- Smartly.io Synapse announcement, reviewed 15 October 2026
- Smartly.io on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
