GoMarble vs Optmyzr: AI Agents With Approval Gates or Google Ads Optimization and Rules
GoMarble fits in-house and agency performance teams that want AI agents to analyze many ad and data sources and prepare changes for approval. Optmyzr fits PPC teams and agencies that manage Google Ads first and want rules, reports and campaign tools in one place.
Choose GoMarble if you want AI agents that read Meta, Google, TikTok and analytics data together and need a person to approve every write. Choose Optmyzr if you run mostly Google Ads and want scheduled rules, reports and an AI assistant, with Meta tools alongside. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| GoMarble | Optmyzr | |
|---|---|---|
| How you pay | Monthly plans sized by ad spend: Copilot $139, Operator $399 and Scale $799 a month, with Enterprise by quote. Annual billing saves about 15%. | Essentials and Premium plans, priced by your monthly ad spend in euros. At the lowest spend bracket (up to EUR 25K), Essentials is EUR 209 a month billed annually or EUR 299 billed monthly, and Premium is EUR 272 or EUR 389. Enterprise is custom. |
| Free plan or trial |
A 7-day trial on each paid plan. Its FAQ also describes a free option with 100 one-time AI credits and no card, but that option is not in the plan table.
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A 14-day free trial on Essentials and Premium, with no credit card required, according to its pricing page.
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| Rules and automation |
Agents run continuously and can flag changes such as creative fatigue in Slack. We saw no rule builder described on its pages.
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A Rule Engine runs weekly or monthly on Essentials, daily on Premium and hourly on request on Enterprise. Its pricing page also lists a Social Rule Engine.
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| AI actions and agents |
A team of specialist agents scans campaigns, creatives, audiences and search terms, and prepares account changes for approval. It can also be used from Claude and ChatGPT through a connector.
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An AI Sidekick assistant, limited on Essentials and full on Premium and Enterprise, plus AI performance summaries and account insights.
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| Building and launching campaigns |
Its pages list building and launching campaigns as agent plays on the Operator plan and above. Nothing goes live until you approve it.
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A Rapid Campaign Launcher on every plan and a Social Campaign Manager for single accounts. Shopping and Performance Max management is not on Essentials.
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| Reporting and analysis |
Tracks spend, ROAS, CPA, revenue and creative performance, and produces reports for your team or clients, with scheduled reports on every paid plan.
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Core reporting with weekly or monthly delivery on Essentials, daily delivery on Premium and custom reports on Enterprise, plus Social Reports.
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| Ad platforms covered |
Meta, Google, TikTok and Microsoft Ads, plus GA4, Shopify and Klaviyo, with 80+ more connectors listed.
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Google Ads is the core platform. Its pages also list Meta, LinkedIn, Microsoft Ads and Amazon Ads, and say Meta and LinkedIn tools come with every plan.
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| G2 rating | 4.8 from 6 reviews | 4.7 from 143 reviews |
Where they differ
How the price grows
GoMarble: The plan follows your monthly ad spend, from up to $50K to above $1.5M. Extra AI credits, ad accounts and seats are sold as add-ons. Optmyzr: The price follows your monthly ad spend, with brackets from EUR 25K up to EUR 500K and above. Annual billing takes 30% off, and higher plans add faster rule schedules and more tools.
Who each is built for
GoMarble: In-house performance teams and agencies that manage several ad accounts and data sources and want agents to do the analysis. Optmyzr: Optmyzr is built for PPC specialists and agencies that run many Google Ads accounts. It also offers tools for Meta and LinkedIn.
How each one works
GoMarble: Agents monitor your accounts, explain performance changes and prepare actions. Its pages say nothing changes until you say yes. Optmyzr: You set up rules, reports and optimizations that run on a schedule, and an AI Sidekick answers questions about your account. Google Ads is its first platform, with a Meta rule engine added.
What reviewers say
GoMarble: G2 lists 4.8 from 6 reviews, too few to show a pattern. Optmyzr: G2 lists 4.7 from 143 reviews.
Price
| Example | GoMarble | Optmyzr |
|---|---|---|
| Entry level | Copilot, $139 a month: ad spend up to $50K, 5 ad accounts, read-only agents. | Essentials, from EUR 209 a month billed annually (EUR 299 monthly) at the lowest spend bracket: up to 25 ad accounts, with core social tools and a weekly or monthly Rule Engine |
| Mid level | Operator, $399 a month: ad spend up to $500K, 15 ad accounts, agents that write changes after your approval. | Premium, from EUR 272 a month billed annually (EUR 389 monthly): unlimited ad accounts, complete social tools, a daily Rule Engine and the full AI Sidekick |
| Larger or custom | Scale, $799 a month, up to $1.5M of ad spend; Enterprise above that, custom through sales. | Enterprise, custom: unlimited ad accounts under a fair use policy, API access, custom integrations and a dedicated account manager |
Our verdict
Choose GoMarble if
- You can bring its agents into Claude or ChatGPT through a connector.
- You get a published monthly price for each spend band.
- You get agents that read Meta, Google, TikTok, GA4 and more together in one place.
Choose Optmyzr if
- You get a Rapid Campaign Launcher on every plan.
- You can manage Google Ads, Microsoft Ads and Meta from one tool.
- You get a 14-day free trial with no credit card.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Optmyzr's pages describe no way to create campaigns from a chat. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (gomarble.ai and optmyzr.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Its pricing page FAQ mentions plans and prices that do not match its plan table, so we show the table. Optmyzr shows its prices in euros and sets them by a monthly ad spend selector. The figures here are for the lowest bracket.
Frequently asked questions
How much do GoMarble and Optmyzr cost?
GoMarble is from $139 a month. Optmyzr is from EUR 209 a month billed annually. GoMarble entry level: Copilot, $139 a month: ad spend up to $50K, 5 ad accounts, read-only agents. Optmyzr entry level: Essentials, from EUR 209 a month billed annually (EUR 299 monthly) at the lowest spend bracket: up to 25 ad accounts, with core social tools and a weekly or monthly Rule Engine
Does GoMarble have a free trial?
A 7-day trial on each paid plan. Its FAQ also describes a free option with 100 one-time AI credits and no card, but that option is not in the plan table.
Does Optmyzr have a free trial?
A 14-day free trial on Essentials and Premium, with no credit card required, according to its pricing page.
Can GoMarble change my ad campaigns?
Its Copilot plan is read-only. Operator and above can write changes, with human approval before each write action.
Does Optmyzr work with Meta ads?
Yes. Its pricing page says Meta and LinkedIn tools come with every plan, including a Social Rule Engine, a Social Campaign Manager and Social Reports. Google Ads remains its core platform.
Sources
- GoMarble on G2, reviewed 5 November 2026
- GoMarble pricing, reviewed 5 November 2026
- GoMarble home page, reviewed 5 November 2026
- Optmyzr on G2, reviewed 5 November 2026
- Optmyzr pricing, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
