Markifact vs Smartly.io: AI Agents and Workflows or Enterprise Creative and Ad Automation
Markifact fits marketers and agencies that want to describe tasks to an AI agent or build repeatable workflows across ad platforms and data tools. Smartly.io fits large brands and agencies that produce creative at scale from templates and product feeds and buy by quote.
Choose Markifact if you want agents and scheduled workflows that work across Google, Meta, TikTok and your reporting tools. Choose Smartly.io if you want to produce creative at very large scale, generate many campaigns from a few blueprints and sign a yearly contract with a dedicated team. If you also need analysis of your live ads, Madgicx does that, from $45 a month.
See how we reached this recommendation| Markifact | Smartly.io | |
|---|---|---|
| How you pay | A monthly plan: Pro $79 a month for one seat, Team $249 a month, and a custom Managed plan. Credits and seats scale with the option you pick. | Quote only. Its site asks you to book a demo and lists no plans, prices or free trial. |
| Free plan or trial |
Its pricing page says to start free with trial credits and no credit card. We saw no free plan in its plan table.
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We saw no free plan or trial on its pages. Its site asks you to book a demo.
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| Rules and automation |
Workflows run manually, on a schedule or from a trigger, with templates for reporting, audits and bulk ad creation. We saw no rule builder for ad performance described.
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Triggers switch ads on or off by performance, weather or time of day, and budget moves between selected campaigns by predicted performance.
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| AI actions and agents |
You describe a marketing task in plain language and an agent carries it out, such as building campaigns or adding negative keywords. An MCP server brings its tools into Claude, ChatGPT, Gemini and Cursor.
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AI agents that turn briefs into campaigns and adjust budgets were announced in June 2026. Its pages give no release date.
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| Building and launching campaigns |
Its agent can create campaigns, upload ads and handle setup across channels. Its pages say nothing goes live without approval, handled in chat or Slack.
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Campaign blueprints linked to a product feed generate many campaigns, and a shared space lets teams approve and launch ads.
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| Reporting and analysis |
Workflows build consolidated Google and Meta performance reports in Google Slides, with Slack briefs and email alerts. We saw no standalone dashboard described.
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A reporting dashboard, creative insights, a forecast of creative performance before launch, and reach and frequency measurement.
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| Ad platforms covered |
It lists 1000+ operations across Google Ads, Meta Ads, TikTok, LinkedIn, Shopify, HubSpot, GA4, Sheets and Slack, with 14 ad platforms in total.
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Not confirmed: its current platform list. It is described as cross-channel for large advertisers, so check the list with its sales team. |
| G2 rating | 4.5 from 5 reviews | 4.4 from 475 reviews |
Where they differ
How the price grows
Markifact: The price steps up by plan and by the credits and seats you choose. Its annual option is labeled 2 months free, and the page shows no annual prices. Smartly.io: It publishes no prices, so we cannot say how the price grows. Terms are set by contract after a demo.
Who each is built for
Markifact: Solo marketers, freelancers, agencies and marketing teams that want one place to automate work across ad and data tools. Smartly.io: Smartly.io is built for enterprise brands and agencies with large creative teams. G2 lists an average implementation time of two months.
How each one works
Markifact: You describe a task to an agent or build a multi-step workflow on a visual canvas, and run it on demand, on a schedule or from a trigger. Its pages say changes need your approval before they go live. Smartly.io: You build blueprints, templates and triggers, and the platform generates and runs campaigns from them. Its AI agents were announced in June 2026 without a release date.
What reviewers say
Markifact: G2 lists 4.5 from 5 reviews, too few to show a pattern. Smartly.io: G2 shows 4.4 from 475 reviews. In its 20 most recent reviews, 12 praise its support team and 5 call the learning curve steep.
Price
| Example | Markifact | Smartly.io |
|---|---|---|
| Entry level | Pro, $79 a month: one seat, unlimited ad accounts, agents, workflows and the MCP server. | No published entry plan: pricing is set by contract |
| Mid level | Team, $249 a month: 10 to 50 seats, priority support, API access and white-label connections. | No published mid plan: pricing is set by contract |
| Larger or custom | Managed, custom: Markifact builds and optimizes the workflows for you. | Custom quote for enterprise brands and agencies, sold through a demo |
Our verdict
Choose Markifact if
- You can build scheduled workflows on a visual canvas, or ask its AI copilot to build them.
- You can use its tools inside Claude, ChatGPT, Gemini or Cursor through an MCP server.
- You can approve agent changes in chat or Slack before they go live.
Choose Smartly.io if
- You get a dedicated team and support that G2 reviewers praise often.
- You get image and video generation, editing and templates that resize ads across formats.
- You get blueprints linked to product feeds, so a few set-ups generate many campaigns.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Markifact's pages describe no creative analysis of its own, only a template that exports competitor ads to Google Sheets. We found no audience builder on its public pages. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Madgicx has ready-made and AI audiences. Madgicx has ready-made and custom automation rules. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (markifact.com and smartly.io) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Its pricing page text runs some credit and seat options together, so we quote only the plan prices and seat ranges it states clearly. Smartly.io publishes no prices, and its pricing page returned 404 on 27 October 2026 and again on 5 November 2026.
Frequently asked questions
How much do Markifact and Smartly.io cost?
Markifact is from $79 a month. Smartly.io is by quote. Markifact entry level: Pro, $79 a month: one seat, unlimited ad accounts, agents, workflows and the MCP server. Smartly.io entry level: No published entry plan: pricing is set by contract
Does Markifact have a free trial?
Its pricing page says to start free with trial credits and no credit card. We saw no free plan in its plan table.
Does Smartly.io have a free trial?
We saw no free plan or trial on its pages. Its site asks you to book a demo.
Does Markifact have an MCP server?
Yes. Its pages say you can use your connected marketing tools inside Claude, ChatGPT, Gemini or Cursor.
How long does Smartly.io take to set up?
G2 lists an average implementation time of two months.
Sources
- Markifact on G2, reviewed 5 November 2026
- Markifact pricing, reviewed 5 November 2026
- Markifact home page, reviewed 5 November 2026
- Smartly.io website (no published prices), reviewed 5 November 2026
- Smartly.io features, reviewed 15 October 2026
- Smartly.io automation docs, reviewed 15 October 2026
- Smartly.io Synapse announcement, reviewed 15 October 2026
- Smartly.io on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
