AdStellar vs Bïrch: AI Media Buyer for Meta Ads or Rules and Alerts
AdStellar fits teams that want an AI agent to build, launch and adjust Meta campaigns from plain-English instructions. Bïrch fits media buyers who want to write and control every automation rule themselves.
Choose AdStellar if you want an AI media buyer for Meta that creates ads, launches campaigns and follows rules you write in plain English. Choose Bïrch if you want to write every condition yourself and launch many ads at once. If you also need alerts on your ad account, Madgicx does that, from $45 a month.
See how we reached this recommendation| AdStellar | Bïrch | |
|---|---|---|
| How you pay | One plan, TeamOne, at $100 a month, with AI credits at $2 per 1,000. The page shows 50,000 credits a month by default. | A monthly plan priced by your ad spend across connected platforms: $49 or $99 a month, with Enterprise by quote. |
| Free plan or trial |
7-day free trial with $100 in free credits, and $0 due today.
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A 14-day free trial with all features and no credit card. We saw no free plan.
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| Rules and automation |
Its home page says you set rules in plain English and the agent follows them on every build, pausing waste and scaling winners.
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Rules with nested conditions that pause or start campaigns, change budgets and bids and send alerts, checked as often as every 15 minutes, plus a library of ready-made strategies.
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| AI actions and agents |
An AI media buyer with memory that analyzes performance, adjusts budgets and creates and launches ads from a chat.
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An AI chat reads performance, edits existing Meta ads and drafts rules for you to review. Its help center says the chat can't create campaigns.
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| Building and launching campaigns |
An AI Campaign Builder and Bulk Ad Launch push campaigns to Meta in one click. Manual builds are free.
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A bulk ad builder launches several ad sets at once with up to 50 ads each, and builds ads from Google Drive or Sheets.
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| Reporting and analysis |
Creative Analytics and AI Insights rank creatives, headlines, audiences and copy by ROAS, CTR, spend and conversions, with hourly syncs.
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Preset reports on top and declining ads, cross-platform reports, and white-label reports sent on a schedule with alerts in Slack and email.
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| Ad platforms covered |
Launches go to Meta only. Its pages also list integrations such as Slack, Notion and Cometly.
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Rules run on Meta, Google Ads, TikTok and Snapchat. The bulk ad builder covers Meta, TikTok and Snapchat.
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| G2 rating | No G2 rating found | 4.6 from 19 reviews |
Where they differ
How the price grows
AdStellar: The plan is $100 a month, and AI credits cost $2 per 1,000, so the bill grows with the credits you use. Team members and ad accounts are unlimited. Bïrch: The price follows your monthly ad spend across all connected platforms, and its pricing page says going over a plan's limit adds a fee. Annual billing gives one month free.
Who each is built for
AdStellar: AdStellar is built for performance teams and agencies running Meta ads. Its home page cites 4,400+ brands and agencies, which is its own claim. Bïrch: Experienced media buyers and agencies who prefer to set every condition themselves and run ads on several platforms.
How each one works
AdStellar: You chat with an agent that analyzes your account, creates image, video and UGC-style ads and launches them to Meta. It works from rules you write in plain English. Bïrch: You build rules, and once published they act on their own whenever their conditions are met. The AI drafts rules for you to review, and its chat asks for approval before each action by default.
What reviewers say
AdStellar: G2 shows no reviews yet for AdStellar. Bïrch: G2 lists 4.6 from 19 reviews, the latest from March 2025. 4 of the 19 raise gaps in coverage beyond Meta, and 3 mention a learning curve.
Price
| Example | AdStellar | Bïrch |
|---|---|---|
| Entry level | TeamOne at $100 a month with 50,000 AI credits shown by default | Essential, $49 a month: reports, alerts and workspaces, without rules. |
| Mid level | Higher credit volumes on the same plan; its page labels 250,000 credits as most popular | Pro, $99 a month: everything in Essential plus automated rules and the audience builder. |
| Larger or custom | No larger plan: every feature is in one plan, and credit volume is yours to change each month | Enterprise, custom: no spend limits or overages, set up with its team. |
Our verdict
Choose AdStellar if
- You get image, video and UGC-style ad generation in the same tool.
- You get unlimited team members, ad accounts and campaign launches in one plan.
- You get a 7-day trial with $100 in free credits and monthly billing with no annual contract.
Choose Bïrch if
- You can launch many ads at once from Google Drive or Sheets instead of building each one by hand.
- You can run the same rules across Meta, Google Ads, TikTok and Snapchat from one account.
- You get white-label reports on a schedule and alerts in Slack and email.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. AdStellar's pages describe no alerts for changes in your ad account. Bïrch's help center says its AI chat can't create campaigns, so new campaigns are built in its bulk builder. Madgicx sends alerts when something changes in your ad account. Madgicx has ready-made and AI audiences. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (adstellar.ai and bir.ch) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. AdStellar's pricing and home page were read on 5 November 2026. Bïrch's pricing page of 5 November 2026 states no spend limit per plan, so we show what the page says. G2 did not load on 5 November, so its rating and reviews come from 15 October 2026.
Frequently asked questions
How much do AdStellar and Bïrch cost?
AdStellar is from $100 a month. Bïrch is from $49 a month. AdStellar entry level: TeamOne at $100 a month with 50,000 AI credits shown by default Bïrch entry level: Essential, $49 a month: reports, alerts and workspaces, without rules.
Does AdStellar have a free trial?
7-day free trial with $100 in free credits, and $0 due today.
Does Bïrch have a free trial?
A 14-day free trial with all features and no credit card. We saw no free plan.
Does AdStellar work with Google Ads?
Its pages describe launching campaigns to Meta only. We saw no other ad platform named for launches.
Is Bïrch the same as Revealbot?
Yes. Revealbot renamed itself Bïrch, and revealbot.com now redirects to bir.ch.
Sources
- AdStellar on G2, reviewed 5 November 2026
- AdStellar pricing, reviewed 5 November 2026
- AdStellar home page, reviewed 5 November 2026
- Bïrch pricing, reviewed 5 November 2026
- Bïrch features, reviewed 16 October 2026
- Bïrch help center: creating automated rules, reviewed 15 October 2026
- Bïrch help center: Meta tools in Birch AI, reviewed 16 October 2026
- Bïrch on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
