AdScale vs GoMarble: AI Ads for Online Stores or AI Agents With Approval Gates
AdScale fits online stores that want AI to build and run Google and Meta ads from a budget and a goal. GoMarble fits in-house and agency performance teams that want AI agents to analyze many ad and data sources and prepare changes for approval.
Choose AdScale if you want AI to build and run Google and Meta ads for an online store from a budget and a goal. Choose GoMarble if you want AI agents that read Meta, Google, TikTok and analytics data together and need a person to approve every write. If you also need automation rules, Madgicx does that, from $45 a month.
See how we reached this recommendation| AdScale | GoMarble | |
|---|---|---|
| How you pay | A monthly price set by your ad spend: $149 up to $1,000 a month, $199 up to $2,000, $299 up to $3,000, then about $100 more for each extra $1,000. | Monthly plans sized by ad spend: Copilot $139, Operator $399 and Scale $799 a month, with Enterprise by quote. Annual billing saves about 15%. |
| Free plan or trial |
Its sign-up button says 7-day free trial and its FAQ says 14-day, so its own pages disagree.
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A 7-day trial on each paid plan. Its FAQ also describes a free option with 100 one-time AI credits and no card, but that option is not in the plan table.
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| Rules and automation |
Its optimizer page says the AI works from learned patterns without predefined rules. We saw no rule builder on its pages.
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Agents run continuously and can flag changes such as creative fatigue in Slack. We saw no rule builder described on its pages.
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| AI actions and agents |
You set budgets and goals, and the AI builds, launches and optimizes campaigns, with dynamic bidding and budget allocation.
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A team of specialist agents scans campaigns, creatives, audiences and search terms, and prepares account changes for approval. It can also be used from Claude and ChatGPT through a connector.
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| Building and launching campaigns |
The AI builds and launches Google and Meta campaigns from the budgets and goals you set.
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Its pages list building and launching campaigns as agent plays on the Operator plan and above. Nothing goes live until you approve it.
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| Reporting and analysis | Not confirmed: we could not confirm what its reporting covers. |
Tracks spend, ROAS, CPA, revenue and creative performance, and produces reports for your team or clients, with scheduled reports on every paid plan.
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| Ad platforms covered |
Google and Meta ads, for online stores connected from Shopify, WooCommerce and BigCommerce.
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Meta, Google, TikTok and Microsoft Ads, plus GA4, Shopify and Klaviyo, with 80+ more connectors listed.
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| G2 rating | 4.4 from 68 reviews | 4.8 from 6 reviews |
Where they differ
How the price grows
AdScale: The price climbs with your monthly ad spend, from $149 at up to $1,000 of spend, about $100 more for each extra $1,000, to $2,374 at $50,000. GoMarble: The plan follows your monthly ad spend, from up to $50K to above $1.5M. Extra AI credits, ad accounts and seats are sold as add-ons.
Who each is built for
AdScale: AdScale is built for online stores and ecommerce brands that want AI to run their Google and Meta ads. GoMarble: In-house performance teams and agencies that manage several ad accounts and data sources and want agents to do the analysis.
How each one works
AdScale: You set budgets and goals, and AI builds, launches and optimizes the campaigns. It works from learned patterns, with no predefined rules. GoMarble: Agents monitor your accounts, explain performance changes and prepare actions. Its pages say nothing changes until you say yes.
What reviewers say
AdScale: G2 lists 4.4 from 68 reviews. GoMarble: G2 lists 4.8 from 6 reviews, too few to show a pattern.
Price
| Example | AdScale | GoMarble |
|---|---|---|
| Entry level | $149 a month for up to $1,000 of monthly ad spend | Copilot, $139 a month: ad spend up to $50K, 5 ad accounts, read-only agents. |
| Mid level | $199 a month up to $2,000 of spend, $299 up to $3,000, $399 up to $4,000 | Operator, $399 a month: ad spend up to $500K, 15 ad accounts, agents that write changes after your approval. |
| Larger or custom | Above $50,000 of spend: AdScale Plus, fully managed with an account manager, from $1,600 a month, and AdScale Pro for agencies with 5 or more accounts, from $1,990 | Scale, $799 a month, up to $1.5M of ad spend; Enterprise above that, custom through sales. |
Our verdict
Choose AdScale if
- You set a budget and a goal and the AI builds, launches and optimizes Google and Meta campaigns.
- You get dynamic bidding and budget allocation without writing rules.
- You connect an online store from Shopify, WooCommerce or BigCommerce.
Choose GoMarble if
- You get a published monthly price for each spend band.
- You get agents that read Meta, Google, TikTok, GA4 and more together in one place.
- You get approval before any write action, with audit trail and approval policies on higher plans.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. AdScale's pages describe AI that works without predefined rules and show no rule builder. Madgicx has ready-made and custom automation rules. Madgicx's MCP connector lets an AI assistant work with your Meta ad account. Madgicx has ready-made and AI audiences. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (adscale.com and gomarble.ai) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Its sign-up button says a 7-day trial and its FAQ says 14 days. Prices come from its pricing page, which shows a slider by monthly ad spend. Its pricing page FAQ mentions plans and prices that do not match its plan table, so we show the table.
Frequently asked questions
How much do AdScale and GoMarble cost?
AdScale is from $149 a month. GoMarble is from $139 a month. AdScale entry level: $149 a month for up to $1,000 of monthly ad spend GoMarble entry level: Copilot, $139 a month: ad spend up to $50K, 5 ad accounts, read-only agents.
Does AdScale have a free trial?
Its sign-up button says 7-day free trial and its FAQ says 14-day, so its own pages disagree.
Does GoMarble have a free trial?
A 7-day trial on each paid plan. Its FAQ also describes a free option with 100 one-time AI credits and no card, but that option is not in the plan table.
Does AdScale use automation rules?
Its optimizer page says the AI works from learned patterns even without predefined rules. We saw no rule builder on its pages.
Can GoMarble change my ad campaigns?
Its Copilot plan is read-only. Operator and above can write changes, with human approval before each write action.
Sources
- AdScale on G2, reviewed 5 November 2026
- AdScale pricing, reviewed 5 November 2026
- AdScale optimizer page, reviewed 5 November 2026
- AdScale home page, reviewed 5 November 2026
- GoMarble on G2, reviewed 5 November 2026
- GoMarble pricing, reviewed 5 November 2026
- GoMarble home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
