AdScale vs Markifact: AI Ads for Online Stores or AI Agents and Workflows
AdScale fits online stores that want AI to build and run Google and Meta ads from a budget and a goal. Markifact fits marketers and agencies that want to describe tasks to an AI agent or build repeatable workflows across ad platforms and data tools.
Choose AdScale if you want AI to build and run Google and Meta ads for an online store from a budget and a goal. Choose Markifact if you want agents and scheduled workflows that work across Google, Meta, TikTok and your reporting tools. If you also need automation rules, Madgicx does that, from $45 a month.
See how we reached this recommendation| AdScale | Markifact | |
|---|---|---|
| How you pay | A monthly price set by your ad spend: $149 up to $1,000 a month, $199 up to $2,000, $299 up to $3,000, then about $100 more for each extra $1,000. | A monthly plan: Pro $79 a month for one seat, Team $249 a month, and a custom Managed plan. Credits and seats scale with the option you pick. |
| Free plan or trial |
Its sign-up button says 7-day free trial and its FAQ says 14-day, so its own pages disagree.
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Its pricing page says to start free with trial credits and no credit card. We saw no free plan in its plan table.
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| Rules and automation |
Its optimizer page says the AI works from learned patterns without predefined rules. We saw no rule builder on its pages.
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Workflows run manually, on a schedule or from a trigger, with templates for reporting, audits and bulk ad creation. We saw no rule builder for ad performance described.
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| AI actions and agents |
You set budgets and goals, and the AI builds, launches and optimizes campaigns, with dynamic bidding and budget allocation.
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You describe a marketing task in plain language and an agent carries it out, such as building campaigns or adding negative keywords. An MCP server brings its tools into Claude, ChatGPT, Gemini and Cursor.
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| Building and launching campaigns |
The AI builds and launches Google and Meta campaigns from the budgets and goals you set.
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Its agent can create campaigns, upload ads and handle setup across channels. Its pages say nothing goes live without approval, handled in chat or Slack.
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| Reporting and analysis | Not confirmed: we could not confirm what its reporting covers. |
Workflows build consolidated Google and Meta performance reports in Google Slides, with Slack briefs and email alerts. We saw no standalone dashboard described.
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| Ad platforms covered |
Google and Meta ads, for online stores connected from Shopify, WooCommerce and BigCommerce.
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It lists 1000+ operations across Google Ads, Meta Ads, TikTok, LinkedIn, Shopify, HubSpot, GA4, Sheets and Slack, with 14 ad platforms in total.
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| G2 rating | 4.4 from 68 reviews | 4.5 from 5 reviews |
Where they differ
How the price grows
AdScale: The price climbs with your monthly ad spend, from $149 at up to $1,000 of spend, about $100 more for each extra $1,000, to $2,374 at $50,000. Markifact: The price steps up by plan and by the credits and seats you choose. Its annual option is labeled 2 months free, and the page shows no annual prices.
Who each is built for
AdScale: AdScale is built for online stores and ecommerce brands that want AI to run their Google and Meta ads. Markifact: Solo marketers, freelancers, agencies and marketing teams that want one place to automate work across ad and data tools.
How each one works
AdScale: You set budgets and goals, and AI builds, launches and optimizes the campaigns. It works from learned patterns, with no predefined rules. Markifact: You describe a task to an agent or build a multi-step workflow on a visual canvas, and run it on demand, on a schedule or from a trigger. Its pages say changes need your approval before they go live.
What reviewers say
AdScale: G2 lists 4.4 from 68 reviews. Markifact: G2 lists 4.5 from 5 reviews, too few to show a pattern.
Price
| Example | AdScale | Markifact |
|---|---|---|
| Entry level | $149 a month for up to $1,000 of monthly ad spend | Pro, $79 a month: one seat, unlimited ad accounts, agents, workflows and the MCP server. |
| Mid level | $199 a month up to $2,000 of spend, $299 up to $3,000, $399 up to $4,000 | Team, $249 a month: 10 to 50 seats, priority support, API access and white-label connections. |
| Larger or custom | Above $50,000 of spend: AdScale Plus, fully managed with an account manager, from $1,600 a month, and AdScale Pro for agencies with 5 or more accounts, from $1,990 | Managed, custom: Markifact builds and optimizes the workflows for you. |
Our verdict
Choose AdScale if
- You set a budget and a goal and the AI builds, launches and optimizes Google and Meta campaigns.
- You get dynamic bidding and budget allocation without writing rules.
- You connect an online store from Shopify, WooCommerce or BigCommerce.
Choose Markifact if
- You can build scheduled workflows on a visual canvas, or ask its AI copilot to build them.
- You can use its tools inside Claude, ChatGPT, Gemini or Cursor through an MCP server.
- You can approve agent changes in chat or Slack before they go live.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. AdScale's pages describe AI that works without predefined rules and show no rule builder. Markifact's pages describe no creative analysis of its own, only a template that exports competitor ads to Google Sheets. Madgicx has ready-made and custom automation rules. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Madgicx has ready-made and AI audiences. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (adscale.com and markifact.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Its sign-up button says a 7-day trial and its FAQ says 14 days. Prices come from its pricing page, which shows a slider by monthly ad spend. Its pricing page text runs some credit and seat options together, so we quote only the plan prices and seat ranges it states clearly.
Frequently asked questions
How much do AdScale and Markifact cost?
AdScale is from $149 a month. Markifact is from $79 a month. AdScale entry level: $149 a month for up to $1,000 of monthly ad spend Markifact entry level: Pro, $79 a month: one seat, unlimited ad accounts, agents, workflows and the MCP server.
Does AdScale have a free trial?
Its sign-up button says 7-day free trial and its FAQ says 14-day, so its own pages disagree.
Does Markifact have a free trial?
Its pricing page says to start free with trial credits and no credit card. We saw no free plan in its plan table.
Does AdScale use automation rules?
Its optimizer page says the AI works from learned patterns even without predefined rules. We saw no rule builder on its pages.
Does Markifact have an MCP server?
Yes. Its pages say you can use your connected marketing tools inside Claude, ChatGPT, Gemini or Cursor.
Sources
- AdScale on G2, reviewed 5 November 2026
- AdScale pricing, reviewed 5 November 2026
- AdScale optimizer page, reviewed 5 November 2026
- AdScale home page, reviewed 5 November 2026
- Markifact on G2, reviewed 5 November 2026
- Markifact pricing, reviewed 5 November 2026
- Markifact home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
