AdScale vs Optmyzr: AI Ads for Online Stores or Google Ads Optimization and Rules
AdScale fits online stores that want AI to build and run Google and Meta ads from a budget and a goal. Optmyzr fits PPC teams and agencies that manage Google Ads first and want rules, reports and campaign tools in one place.
Choose AdScale if you want AI to build and run Google and Meta ads for an online store from a budget and a goal. Choose Optmyzr if you run mostly Google Ads and want scheduled rules, reports and an AI assistant, with Meta tools alongside. If you also need automation rules, Madgicx does that, from $45 a month.
See how we reached this recommendation| AdScale | Optmyzr | |
|---|---|---|
| How you pay | A monthly price set by your ad spend: $149 up to $1,000 a month, $199 up to $2,000, $299 up to $3,000, then about $100 more for each extra $1,000. | Essentials and Premium plans, priced by your monthly ad spend in euros. At the lowest spend bracket (up to EUR 25K), Essentials is EUR 209 a month billed annually or EUR 299 billed monthly, and Premium is EUR 272 or EUR 389. Enterprise is custom. |
| Free plan or trial |
Its sign-up button says 7-day free trial and its FAQ says 14-day, so its own pages disagree.
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A 14-day free trial on Essentials and Premium, with no credit card required, according to its pricing page.
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| Rules and automation |
Its optimizer page says the AI works from learned patterns without predefined rules. We saw no rule builder on its pages.
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A Rule Engine runs weekly or monthly on Essentials, daily on Premium and hourly on request on Enterprise. Its pricing page also lists a Social Rule Engine.
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| AI actions and agents |
You set budgets and goals, and the AI builds, launches and optimizes campaigns, with dynamic bidding and budget allocation.
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An AI Sidekick assistant, limited on Essentials and full on Premium and Enterprise, plus AI performance summaries and account insights.
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| Building and launching campaigns |
The AI builds and launches Google and Meta campaigns from the budgets and goals you set.
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A Rapid Campaign Launcher on every plan and a Social Campaign Manager for single accounts. Shopping and Performance Max management is not on Essentials.
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| Reporting and analysis | Not confirmed: we could not confirm what its reporting covers. |
Core reporting with weekly or monthly delivery on Essentials, daily delivery on Premium and custom reports on Enterprise, plus Social Reports.
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| Ad platforms covered |
Google and Meta ads, for online stores connected from Shopify, WooCommerce and BigCommerce.
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Google Ads is the core platform. Its pages also list Meta, LinkedIn, Microsoft Ads and Amazon Ads, and say Meta and LinkedIn tools come with every plan.
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| G2 rating | 4.4 from 68 reviews | 4.7 from 143 reviews |
Where they differ
How the price grows
AdScale: The price climbs with your monthly ad spend, from $149 at up to $1,000 of spend, about $100 more for each extra $1,000, to $2,374 at $50,000. Optmyzr: The price follows your monthly ad spend, with brackets from EUR 25K up to EUR 500K and above. Annual billing takes 30% off, and higher plans add faster rule schedules and more tools.
Who each is built for
AdScale: AdScale is built for online stores and ecommerce brands that want AI to run their Google and Meta ads. Optmyzr: Optmyzr is built for PPC specialists and agencies that run many Google Ads accounts. It also offers tools for Meta and LinkedIn.
How each one works
AdScale: You set budgets and goals, and AI builds, launches and optimizes the campaigns. It works from learned patterns, with no predefined rules. Optmyzr: You set up rules, reports and optimizations that run on a schedule, and an AI Sidekick answers questions about your account. Google Ads is its first platform, with a Meta rule engine added.
What reviewers say
AdScale: G2 lists 4.4 from 68 reviews. Optmyzr: G2 lists 4.7 from 143 reviews.
Price
| Example | AdScale | Optmyzr |
|---|---|---|
| Entry level | $149 a month for up to $1,000 of monthly ad spend | Essentials, from EUR 209 a month billed annually (EUR 299 monthly) at the lowest spend bracket: up to 25 ad accounts, with core social tools and a weekly or monthly Rule Engine |
| Mid level | $199 a month up to $2,000 of spend, $299 up to $3,000, $399 up to $4,000 | Premium, from EUR 272 a month billed annually (EUR 389 monthly): unlimited ad accounts, complete social tools, a daily Rule Engine and the full AI Sidekick |
| Larger or custom | Above $50,000 of spend: AdScale Plus, fully managed with an account manager, from $1,600 a month, and AdScale Pro for agencies with 5 or more accounts, from $1,990 | Enterprise, custom: unlimited ad accounts under a fair use policy, API access, custom integrations and a dedicated account manager |
Our verdict
Choose AdScale if
- You set a budget and a goal and the AI builds, launches and optimizes Google and Meta campaigns.
- You get dynamic bidding and budget allocation without writing rules.
- You connect an online store from Shopify, WooCommerce or BigCommerce.
Choose Optmyzr if
- You get a 14-day free trial with no credit card.
- You get a Rule Engine that runs on a schedule from weekly up to hourly on request.
- You get a Rapid Campaign Launcher on every plan.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. AdScale's pages describe AI that works without predefined rules and show no rule builder. Optmyzr's pages describe no way to create campaigns from a chat. Madgicx has ready-made and custom automation rules. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx sends alerts when something changes in your ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (adscale.com and optmyzr.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Its sign-up button says a 7-day trial and its FAQ says 14 days. Prices come from its pricing page, which shows a slider by monthly ad spend. Optmyzr shows its prices in euros and sets them by a monthly ad spend selector. The figures here are for the lowest bracket.
Frequently asked questions
How much do AdScale and Optmyzr cost?
AdScale is from $149 a month. Optmyzr is from EUR 209 a month billed annually. AdScale entry level: $149 a month for up to $1,000 of monthly ad spend Optmyzr entry level: Essentials, from EUR 209 a month billed annually (EUR 299 monthly) at the lowest spend bracket: up to 25 ad accounts, with core social tools and a weekly or monthly Rule Engine
Does AdScale have a free trial?
Its sign-up button says 7-day free trial and its FAQ says 14-day, so its own pages disagree.
Does Optmyzr have a free trial?
A 14-day free trial on Essentials and Premium, with no credit card required, according to its pricing page.
Does AdScale use automation rules?
Its optimizer page says the AI works from learned patterns even without predefined rules. We saw no rule builder on its pages.
Does Optmyzr work with Meta ads?
Yes. Its pricing page says Meta and LinkedIn tools come with every plan, including a Social Rule Engine, a Social Campaign Manager and Social Reports. Google Ads remains its core platform.
Sources
- AdScale on G2, reviewed 5 November 2026
- AdScale pricing, reviewed 5 November 2026
- AdScale optimizer page, reviewed 5 November 2026
- AdScale home page, reviewed 5 November 2026
- Optmyzr on G2, reviewed 5 November 2026
- Optmyzr pricing, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
