AdScale vs AdStellar: AI Ads for Online Stores or AI Media Buyer for Meta Ads
AdScale fits online stores that want AI to build and run Google and Meta ads from a budget and a goal. AdStellar fits teams that want an AI agent to build, launch and adjust Meta campaigns from plain-English instructions.
Choose AdScale if you want AI to build and run Google and Meta ads for an online store from a budget and a goal. Choose AdStellar if you want an AI media buyer for Meta that creates ads, launches campaigns and follows rules you write in plain English. If you also need automation rules, Madgicx does that, from $45 a month.
See how we reached this recommendation| AdScale | AdStellar | |
|---|---|---|
| How you pay | A monthly price set by your ad spend: $149 up to $1,000 a month, $199 up to $2,000, $299 up to $3,000, then about $100 more for each extra $1,000. | One plan, TeamOne, at $100 a month, with AI credits at $2 per 1,000. The page shows 50,000 credits a month by default. |
| Free plan or trial |
Its sign-up button says 7-day free trial and its FAQ says 14-day, so its own pages disagree.
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7-day free trial with $100 in free credits, and $0 due today.
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| Rules and automation |
Its optimizer page says the AI works from learned patterns without predefined rules. We saw no rule builder on its pages.
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Its home page says you set rules in plain English and the agent follows them on every build, pausing waste and scaling winners.
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| AI actions and agents |
You set budgets and goals, and the AI builds, launches and optimizes campaigns, with dynamic bidding and budget allocation.
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An AI media buyer with memory that analyzes performance, adjusts budgets and creates and launches ads from a chat.
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| Building and launching campaigns |
The AI builds and launches Google and Meta campaigns from the budgets and goals you set.
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An AI Campaign Builder and Bulk Ad Launch push campaigns to Meta in one click. Manual builds are free.
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| Reporting and analysis | Not confirmed: we could not confirm what its reporting covers. |
Creative Analytics and AI Insights rank creatives, headlines, audiences and copy by ROAS, CTR, spend and conversions, with hourly syncs.
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| Ad platforms covered |
Google and Meta ads, for online stores connected from Shopify, WooCommerce and BigCommerce.
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Launches go to Meta only. Its pages also list integrations such as Slack, Notion and Cometly.
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| G2 rating | 4.4 from 68 reviews | No G2 rating found |
Where they differ
How the price grows
AdScale: The price climbs with your monthly ad spend, from $149 at up to $1,000 of spend, about $100 more for each extra $1,000, to $2,374 at $50,000. AdStellar: The plan is $100 a month, and AI credits cost $2 per 1,000, so the bill grows with the credits you use. Team members and ad accounts are unlimited.
Who each is built for
AdScale: AdScale is built for online stores and ecommerce brands that want AI to run their Google and Meta ads. AdStellar: AdStellar is built for performance teams and agencies running Meta ads. Its home page cites 4,400+ brands and agencies, which is its own claim.
How each one works
AdScale: You set budgets and goals, and AI builds, launches and optimizes the campaigns. It works from learned patterns, with no predefined rules. AdStellar: You chat with an agent that analyzes your account, creates image, video and UGC-style ads and launches them to Meta. It works from rules you write in plain English.
What reviewers say
AdScale: G2 lists 4.4 from 68 reviews. AdStellar: G2 shows no reviews yet for AdStellar.
Price
| Example | AdScale | AdStellar |
|---|---|---|
| Entry level | $149 a month for up to $1,000 of monthly ad spend | TeamOne at $100 a month with 50,000 AI credits shown by default |
| Mid level | $199 a month up to $2,000 of spend, $299 up to $3,000, $399 up to $4,000 | Higher credit volumes on the same plan; its page labels 250,000 credits as most popular |
| Larger or custom | Above $50,000 of spend: AdScale Plus, fully managed with an account manager, from $1,600 a month, and AdScale Pro for agencies with 5 or more accounts, from $1,990 | No larger plan: every feature is in one plan, and credit volume is yours to change each month |
Our verdict
Choose AdScale if
- You connect an online store from Shopify, WooCommerce or BigCommerce.
- You can move to a fully managed plan with an account manager at higher spend.
- You set a budget and a goal and the AI builds, launches and optimizes Google and Meta campaigns.
Choose AdStellar if
- You get an AI agent that builds and launches Meta campaigns from a chat.
- You get image, video and UGC-style ad generation in the same tool.
- You get unlimited team members, ad accounts and campaign launches in one plan.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. AdScale's pages describe AI that works without predefined rules and show no rule builder. AdStellar's pages describe no alerts for changes in your ad account. Madgicx has ready-made and custom automation rules. Madgicx sends alerts when something changes in your ad account. Madgicx has ready-made and AI audiences. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (adscale.com and adstellar.ai) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Its sign-up button says a 7-day trial and its FAQ says 14 days. Prices come from its pricing page, which shows a slider by monthly ad spend. AdStellar's pricing and home page were read on 5 November 2026.
Frequently asked questions
How much do AdScale and AdStellar cost?
AdScale is from $149 a month. AdStellar is from $100 a month. AdScale entry level: $149 a month for up to $1,000 of monthly ad spend AdStellar entry level: TeamOne at $100 a month with 50,000 AI credits shown by default
Does AdScale have a free trial?
Its sign-up button says 7-day free trial and its FAQ says 14-day, so its own pages disagree.
Does AdStellar have a free trial?
7-day free trial with $100 in free credits, and $0 due today.
Does AdScale use automation rules?
Its optimizer page says the AI works from learned patterns even without predefined rules. We saw no rule builder on its pages.
Does AdStellar work with Google Ads?
Its pages describe launching campaigns to Meta only. We saw no other ad platform named for launches.
Sources
- AdScale on G2, reviewed 5 November 2026
- AdScale pricing, reviewed 5 November 2026
- AdScale optimizer page, reviewed 5 November 2026
- AdScale home page, reviewed 5 November 2026
- AdStellar on G2, reviewed 5 November 2026
- AdStellar pricing, reviewed 5 November 2026
- AdStellar home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
