{
  "name": "Travel Booking Platforms",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "travel-booking-platforms",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/travel-booking-platforms",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "travel-booking-platforms",
    "parent_slug": null,
    "cohort_scope": "industry_tree",
    "median_aov_usd": 303.43,
    "p25_aov_usd": 54.98,
    "p75_aov_usd": 959.99,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values in this industry. Each account value is purchase ROAS multiplied by cost per purchase in USD. Includes successful classifications at the industry root and its subcategories, including manual corrections, with positive spend, purchases, ROAS and cost per purchase. Accounts are counted once. Accounts receive equal weight. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is an aggregated advertising-data benchmark, not a census of all businesses.",
    "read_at": "2026-09-22T16:55:30.190622+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Travel Booking Platforms account AOV: median $303.43; middle 50% $54.98–$959.99. Snapshot read 2026-09-22T16:55:30.190622+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/travel-booking-platforms#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "booking-com",
      "name": "Booking.com",
      "segment": "Travel booking",
      "url": "https://booking.com/",
      "description": "",
      "sources": [
        {
          "name": "Booking.com official site",
          "url": "https://booking.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/b/be/Booking.com_logo.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "expedia",
      "name": "Expedia",
      "segment": "Travel booking",
      "url": "https://expedia.com/",
      "description": "",
      "sources": [
        {
          "name": "Expedia official site",
          "url": "https://expedia.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Expedia"
        }
      ]
    },
    {
      "id": "airbnb",
      "name": "Airbnb",
      "segment": "Stays and experiences",
      "url": "https://airbnb.com/",
      "description": "",
      "sources": [
        {
          "name": "Airbnb official site",
          "url": "https://airbnb.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Airbnb"
        }
      ],
      "growth": {
        "percent": 10,
        "period": "FY2025",
        "ended": "2025-12-31",
        "scope": "Airbnb consolidated company",
        "note": "Annual revenue increased from $11,102 million to $12,241 million; reported growth is rounded to 10%. Revenue is distinct from the gross booking value of stays and experiences.",
        "source": {
          "name": "Airbnb - Q4 and FY2025 shareholder letter, pp. 2 and 20",
          "url": "https://s26.q4cdn.com/656283129/files/doc_financials/2025/q4/Airbnb_Q4-2025-Shareholder-Letter-Final.pdf",
          "date": "2026-02-12"
        },
        "calculated": false
      }
    },
    {
      "id": "vrbo",
      "name": "Vrbo",
      "segment": "Vacation rentals",
      "url": "https://vrbo.com/",
      "description": "",
      "sources": [
        {
          "name": "Vrbo official site",
          "url": "https://vrbo.com/"
        }
      ]
    },
    {
      "id": "hotels-com",
      "name": "Hotels.com",
      "segment": "Hotel booking",
      "url": "https://hotels.com/",
      "description": "",
      "sources": [
        {
          "name": "Hotels.com official site",
          "url": "https://hotels.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/4/41/Hotels.com_Logo_2025.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "trip-com",
      "name": "Trip.com",
      "segment": "Travel booking",
      "url": "https://trip.com/",
      "description": "",
      "sources": [
        {
          "name": "Trip.com official site",
          "url": "https://trip.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/7/7a/Trip.com_logo.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "orbitz",
      "name": "Orbitz",
      "segment": "Travel booking",
      "url": "https://orbitz.com/",
      "description": "",
      "sources": [
        {
          "name": "Orbitz official site",
          "url": "https://orbitz.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/orbitz.svg"
        }
      ]
    },
    {
      "id": "priceline",
      "name": "Priceline",
      "segment": "Travel booking",
      "url": "https://priceline.com/",
      "description": "",
      "sources": [
        {
          "name": "Priceline official site",
          "url": "https://priceline.com/"
        }
      ]
    },
    {
      "id": "hotwire",
      "name": "Hotwire",
      "segment": "Travel booking",
      "url": "https://hotwire.com/",
      "description": "",
      "sources": [
        {
          "name": "Hotwire official site",
          "url": "https://hotwire.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Hotwire"
        }
      ]
    },
    {
      "id": "kayak",
      "name": "KAYAK",
      "segment": "Travel search",
      "url": "https://kayak.com/",
      "description": "",
      "sources": [
        {
          "name": "KAYAK official site",
          "url": "https://kayak.com/"
        }
      ]
    },
    {
      "id": "google-travel",
      "name": "Google Travel",
      "segment": "Travel search",
      "url": "https://travel.google.com/",
      "description": "",
      "sources": [
        {
          "name": "Google Travel official site",
          "url": "https://travel.google.com/"
        }
      ]
    },
    {
      "id": "momondo",
      "name": "Momondo",
      "segment": "Travel search",
      "url": "https://momondo.com/",
      "description": "",
      "sources": [
        {
          "name": "Momondo official site",
          "url": "https://momondo.com/"
        }
      ]
    },
    {
      "id": "ryanair",
      "name": "Ryanair",
      "segment": "Airline booking",
      "url": "https://ryanair.com/",
      "description": "",
      "sources": [
        {
          "name": "Ryanair official site",
          "url": "https://ryanair.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Ryanair"
        }
      ]
    },
    {
      "id": "kiwi-com",
      "name": "Kiwi.com",
      "segment": "Travel booking",
      "url": "https://kiwi.com/",
      "description": "",
      "sources": [
        {
          "name": "Kiwi.com official site",
          "url": "https://kiwi.com/"
        }
      ]
    },
    {
      "id": "opodo",
      "name": "Opodo",
      "segment": "Travel booking",
      "url": "https://opodo.com/",
      "description": "",
      "sources": [
        {
          "name": "Opodo official site",
          "url": "https://opodo.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/opodo.svg"
        }
      ]
    },
    {
      "id": "lastminute-com",
      "name": "lastminute.com",
      "segment": "Travel booking",
      "url": "https://lastminute.com/",
      "description": "",
      "sources": [
        {
          "name": "lastminute.com official site",
          "url": "https://lastminute.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/2/2d/Lastminute.com_Group_Logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "american-airlines",
      "name": "American Airlines",
      "segment": "Airline booking",
      "url": "https://aa.com/",
      "description": "",
      "sources": [
        {
          "name": "American Airlines official site",
          "url": "https://aa.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=American%20Airlines"
        }
      ]
    },
    {
      "id": "easemytrip",
      "name": "EaseMyTrip",
      "segment": "Travel booking",
      "url": "https://easemytrip.com/",
      "description": "",
      "sources": [
        {
          "name": "EaseMyTrip official site",
          "url": "https://easemytrip.com/"
        }
      ]
    },
    {
      "id": "delta-air-lines",
      "name": "Delta Air Lines",
      "segment": "Airline booking",
      "url": "https://delta.com/",
      "description": "",
      "sources": [
        {
          "name": "Delta Air Lines official site",
          "url": "https://delta.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/delta-air-lines.svg"
        }
      ]
    },
    {
      "id": "wego",
      "name": "Wego",
      "segment": "Travel search",
      "url": "https://wego.com/",
      "description": "",
      "sources": [
        {
          "name": "Wego official site",
          "url": "https://wego.com/"
        }
      ]
    },
    {
      "id": "united-airlines",
      "name": "United Airlines",
      "segment": "Airline booking",
      "url": "https://united.com/",
      "description": "",
      "sources": [
        {
          "name": "United Airlines official site",
          "url": "https://united.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=United%20Airlines"
        }
      ]
    },
    {
      "id": "klook",
      "name": "Klook",
      "segment": "Travel experiences",
      "url": "https://klook.com/",
      "description": "",
      "sources": [
        {
          "name": "Klook official site",
          "url": "https://klook.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Klook"
        }
      ]
    },
    {
      "id": "southwest-airlines",
      "name": "Southwest Airlines",
      "segment": "Airline booking",
      "url": "https://southwest.com/",
      "description": "",
      "sources": [
        {
          "name": "Southwest Airlines official site",
          "url": "https://southwest.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Southwest%20Airlines"
        }
      ]
    },
    {
      "id": "tiqets",
      "name": "Tiqets",
      "segment": "Attraction booking",
      "url": "https://tiqets.com/",
      "description": "",
      "sources": [
        {
          "name": "Tiqets official site",
          "url": "https://tiqets.com/"
        }
      ]
    },
    {
      "id": "headout",
      "name": "Headout",
      "segment": "Travel experiences",
      "url": "https://headout.com/",
      "description": "",
      "sources": [
        {
          "name": "Headout official site",
          "url": "https://headout.com/"
        }
      ]
    },
    {
      "id": "musement",
      "name": "Musement",
      "segment": "Travel experiences",
      "url": "https://musement.com/",
      "description": "",
      "sources": [
        {
          "name": "Musement official site",
          "url": "https://musement.com/"
        }
      ]
    },
    {
      "id": "g-adventures",
      "name": "G Adventures",
      "segment": "Tour operator",
      "url": "https://gadventures.com/",
      "description": "",
      "sources": [
        {
          "name": "G Adventures official site",
          "url": "https://gadventures.com/"
        }
      ]
    },
    {
      "id": "intrepid-travel",
      "name": "Intrepid Travel",
      "segment": "Tour operator",
      "url": "https://intrepidtravel.com/",
      "description": "",
      "sources": [
        {
          "name": "Intrepid Travel official site",
          "url": "https://intrepidtravel.com/"
        },
        {
          "name": "Intrepid Travel official header logo",
          "url": "https://www.intrepidtravel.com/"
        }
      ]
    },
    {
      "id": "contiki",
      "name": "Contiki",
      "segment": "Tour operator",
      "url": "https://contiki.com/",
      "description": "",
      "sources": [
        {
          "name": "Contiki official site",
          "url": "https://contiki.com/"
        }
      ]
    },
    {
      "id": "trafalgar",
      "name": "Trafalgar",
      "segment": "Tour operator",
      "url": "https://trafalgar.com/",
      "description": "",
      "sources": [
        {
          "name": "Trafalgar official site",
          "url": "https://trafalgar.com/"
        }
      ]
    },
    {
      "id": "jetblue",
      "name": "JetBlue",
      "segment": "Airline booking",
      "url": "https://jetblue.com/",
      "description": "",
      "sources": [
        {
          "name": "JetBlue official site",
          "url": "https://jetblue.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=JetBlue"
        }
      ]
    },
    {
      "id": "road-scholar",
      "name": "Road Scholar",
      "segment": "Educational travel",
      "url": "https://roadscholar.org/",
      "description": "",
      "sources": [
        {
          "name": "Road Scholar official site",
          "url": "https://roadscholar.org/"
        }
      ]
    },
    {
      "id": "tourradar",
      "name": "TourRadar",
      "segment": "Tour marketplace",
      "url": "https://tourradar.com/",
      "description": "",
      "sources": [
        {
          "name": "TourRadar official site",
          "url": "https://tourradar.com/"
        }
      ]
    },
    {
      "id": "evaneos",
      "name": "Evaneos",
      "segment": "Tour marketplace",
      "url": "https://evaneos.com/",
      "description": "",
      "sources": [
        {
          "name": "Evaneos official site",
          "url": "https://evaneos.com/"
        }
      ]
    },
    {
      "id": "black-tomato",
      "name": "Black Tomato",
      "segment": "Luxury travel",
      "url": "https://blacktomato.com/",
      "description": "",
      "sources": [
        {
          "name": "Black Tomato official site",
          "url": "https://blacktomato.com/"
        }
      ]
    },
    {
      "id": "virtuoso",
      "name": "Virtuoso",
      "segment": "Luxury travel network",
      "url": "https://virtuoso.com/",
      "description": "",
      "sources": [
        {
          "name": "Virtuoso official site",
          "url": "https://virtuoso.com/"
        }
      ]
    },
    {
      "id": "lufthansa",
      "name": "Lufthansa",
      "segment": "Airline booking",
      "url": "https://lufthansa.com/",
      "description": "",
      "sources": [
        {
          "name": "Lufthansa official site",
          "url": "https://lufthansa.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Lufthansa"
        }
      ]
    },
    {
      "id": "hilton",
      "name": "Hilton",
      "segment": "Hotel booking",
      "url": "https://hilton.com/",
      "description": "",
      "sources": [
        {
          "name": "Hilton official site",
          "url": "https://hilton.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Hilton"
        }
      ]
    },
    {
      "id": "hyatt",
      "name": "Hyatt",
      "segment": "Hotel booking",
      "url": "https://hyatt.com/",
      "description": "",
      "sources": [
        {
          "name": "Hyatt official site",
          "url": "https://hyatt.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/hyatt.svg"
        }
      ]
    },
    {
      "id": "accor",
      "name": "Accor",
      "segment": "Hotel booking",
      "url": "https://all.accor.com/",
      "description": "",
      "sources": [
        {
          "name": "Accor official site",
          "url": "https://all.accor.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/accor.svg"
        }
      ]
    },
    {
      "id": "wyndham-hotels",
      "name": "Wyndham Hotels",
      "segment": "Hotel booking",
      "url": "https://wyndhamhotels.com/",
      "description": "",
      "sources": [
        {
          "name": "Wyndham Hotels official site",
          "url": "https://wyndhamhotels.com/"
        }
      ]
    },
    {
      "id": "choice-hotels",
      "name": "Choice Hotels",
      "segment": "Hotel booking",
      "url": "https://choicehotels.com/",
      "description": "",
      "sources": [
        {
          "name": "Choice Hotels official site",
          "url": "https://choicehotels.com/"
        },
        {
          "name": "Choice Hotels official media logo",
          "url": "https://media.choicehotels.com/image-gallery?l=5&o=5"
        }
      ]
    },
    {
      "id": "radisson-hotels",
      "name": "Radisson Hotels",
      "segment": "Hotel booking",
      "url": "https://radissonhotels.com/",
      "description": "",
      "sources": [
        {
          "name": "Radisson Hotels official site",
          "url": "https://radissonhotels.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/7/74/Radisson_Hotels_logo.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "best-western",
      "name": "Best Western",
      "segment": "Hotel booking",
      "url": "https://bestwestern.com/",
      "description": "",
      "sources": [
        {
          "name": "Best Western official site",
          "url": "https://bestwestern.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/best-western.svg"
        }
      ]
    },
    {
      "id": "emirates",
      "name": "Emirates",
      "segment": "Airline booking",
      "url": "https://emirates.com/",
      "description": "",
      "sources": [
        {
          "name": "Emirates official site",
          "url": "https://emirates.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Emirates"
        }
      ]
    },
    {
      "id": "tablet-hotels",
      "name": "Tablet Hotels",
      "segment": "Boutique hotel booking",
      "url": "https://tablethotels.com/",
      "description": "",
      "sources": [
        {
          "name": "Tablet Hotels official site",
          "url": "https://tablethotels.com/"
        }
      ]
    },
    {
      "id": "qatar-airways",
      "name": "Qatar Airways",
      "segment": "Airline booking",
      "url": "https://qatarairways.com/",
      "description": "",
      "sources": [
        {
          "name": "Qatar Airways official site",
          "url": "https://qatarairways.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Qatar%20Airways"
        }
      ]
    },
    {
      "id": "vacasa",
      "name": "Vacasa",
      "segment": "Vacation rentals",
      "url": "https://vacasa.com/",
      "description": "",
      "sources": [
        {
          "name": "Vacasa official site",
          "url": "https://vacasa.com/"
        },
        {
          "name": "Vacasa official site logo",
          "url": "https://www.vacasa.com/"
        }
      ]
    },
    {
      "id": "plum-guide",
      "name": "Plum Guide",
      "segment": "Vacation rentals",
      "url": "https://plumguide.com/",
      "description": "",
      "sources": [
        {
          "name": "Plum Guide official site",
          "url": "https://plumguide.com/"
        }
      ]
    },
    {
      "id": "homestay",
      "name": "Homestay",
      "segment": "Vacation rentals",
      "url": "https://homestay.com/",
      "description": "",
      "sources": [
        {
          "name": "Homestay official site",
          "url": "https://homestay.com/"
        }
      ]
    },
    {
      "id": "hometogo",
      "name": "HomeToGo",
      "segment": "Vacation rental search",
      "url": "https://hometogo.com/",
      "description": "",
      "sources": [
        {
          "name": "HomeToGo official site",
          "url": "https://hometogo.com/"
        }
      ]
    },
    {
      "id": "trivago",
      "name": "Trivago",
      "segment": "Hotel search",
      "url": "https://trivago.com/",
      "description": "",
      "sources": [
        {
          "name": "Trivago official site",
          "url": "https://trivago.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Trivago"
        }
      ]
    },
    {
      "id": "tripadvisor",
      "name": "Tripadvisor",
      "segment": "Travel reviews and booking",
      "url": "https://tripadvisor.com/",
      "description": "",
      "sources": [
        {
          "name": "Tripadvisor official site",
          "url": "https://tripadvisor.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Tripadvisor"
        }
      ]
    },
    {
      "id": "omio",
      "name": "Omio",
      "segment": "Ground travel booking",
      "url": "https://omio.com/",
      "description": "",
      "sources": [
        {
          "name": "Omio official site",
          "url": "https://omio.com/"
        }
      ]
    },
    {
      "id": "rail-europe",
      "name": "Rail Europe",
      "segment": "Rail booking",
      "url": "https://raileurope.com/",
      "description": "",
      "sources": [
        {
          "name": "Rail Europe official site",
          "url": "https://raileurope.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/6/6c/Rail_Europe_Logo.jpg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "eurail",
      "name": "Eurail",
      "segment": "Rail passes",
      "url": "https://eurail.com/",
      "description": "",
      "sources": [
        {
          "name": "Eurail official site",
          "url": "https://eurail.com/"
        },
        {
          "name": "Official Eurail product icon",
          "url": "https://www.interrail.com/etc/designs/eurail/favicon/Eurail_Favicon_180px.png"
        }
      ]
    },
    {
      "id": "flixbus",
      "name": "FlixBus",
      "segment": "Bus booking",
      "url": "https://flixbus.com/",
      "description": "",
      "sources": [
        {
          "name": "FlixBus official site",
          "url": "https://flixbus.com/"
        }
      ]
    },
    {
      "id": "busbud",
      "name": "Busbud",
      "segment": "Bus booking",
      "url": "https://busbud.com/",
      "description": "",
      "sources": [
        {
          "name": "Busbud official site",
          "url": "https://busbud.com/"
        }
      ]
    },
    {
      "id": "12go",
      "name": "12Go",
      "segment": "Ground travel booking",
      "url": "https://12go.asia/",
      "description": "",
      "sources": [
        {
          "name": "12Go official site",
          "url": "https://12go.asia/"
        }
      ]
    },
    {
      "id": "uber",
      "name": "Uber",
      "segment": "Ground transport",
      "url": "https://uber.com/",
      "description": "",
      "sources": [
        {
          "name": "Uber official site",
          "url": "https://uber.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Uber"
        }
      ]
    },
    {
      "id": "lyft",
      "name": "Lyft",
      "segment": "Ground transport",
      "url": "https://lyft.com/",
      "description": "",
      "sources": [
        {
          "name": "Lyft official site",
          "url": "https://lyft.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Lyft"
        }
      ]
    },
    {
      "id": "grab",
      "name": "Grab",
      "segment": "Ground transport",
      "url": "https://grab.com/",
      "description": "",
      "sources": [
        {
          "name": "Grab official site",
          "url": "https://grab.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Grab"
        }
      ]
    },
    {
      "id": "bolt",
      "name": "Bolt",
      "segment": "Ground transport",
      "url": "https://bolt.eu/",
      "description": "",
      "sources": [
        {
          "name": "Bolt official site",
          "url": "https://bolt.eu/"
        }
      ]
    },
    {
      "id": "cabify",
      "name": "Cabify",
      "segment": "Ground transport",
      "url": "https://cabify.com/",
      "description": "",
      "sources": [
        {
          "name": "Cabify official site",
          "url": "https://cabify.com/"
        }
      ]
    },
    {
      "id": "gett",
      "name": "Gett",
      "segment": "Ground transport",
      "url": "https://gett.com/",
      "description": "",
      "sources": [
        {
          "name": "Gett official site",
          "url": "https://gett.com/"
        }
      ]
    },
    {
      "id": "getaround",
      "name": "Getaround",
      "segment": "Car sharing",
      "url": "https://getaround.com/",
      "description": "",
      "sources": [
        {
          "name": "Getaround official site",
          "url": "https://getaround.com/"
        }
      ]
    },
    {
      "id": "rentalcars-com",
      "name": "Rentalcars.com",
      "segment": "Car rental booking",
      "url": "https://rentalcars.com/",
      "description": "",
      "sources": [
        {
          "name": "Rentalcars.com official site",
          "url": "https://rentalcars.com/"
        }
      ]
    },
    {
      "id": "discover-cars",
      "name": "Discover Cars",
      "segment": "Car rental booking",
      "url": "https://discovercars.com/",
      "description": "",
      "sources": [
        {
          "name": "Discover Cars official site",
          "url": "https://discovercars.com/"
        }
      ]
    },
    {
      "id": "auto-europe",
      "name": "Auto Europe",
      "segment": "Car rental booking",
      "url": "https://autoeurope.com/",
      "description": "",
      "sources": [
        {
          "name": "Auto Europe official site",
          "url": "https://autoeurope.com/"
        }
      ]
    },
    {
      "id": "hertz",
      "name": "Hertz",
      "segment": "Car rental",
      "url": "https://hertz.com/",
      "description": "",
      "sources": [
        {
          "name": "Hertz official site",
          "url": "https://hertz.com/"
        }
      ]
    },
    {
      "id": "avis",
      "name": "Avis",
      "segment": "Car rental",
      "url": "https://avis.com/",
      "description": "",
      "sources": [
        {
          "name": "Avis official site",
          "url": "https://avis.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/avis.svg"
        }
      ]
    },
    {
      "id": "enterprise",
      "name": "Enterprise",
      "segment": "Car rental",
      "url": "https://enterprise.com/",
      "description": "",
      "sources": [
        {
          "name": "Enterprise official site",
          "url": "https://enterprise.com/"
        },
        {
          "name": "Enterprise Mobility official media resources",
          "url": "https://www.enterprisemobility.com/en/news-stories/media-resources.html"
        },
        {
          "name": "Enterprise Rent-A-Car vector derived from official Enterprise PDF",
          "url": "https://commons.wikimedia.org/wiki/File:Enterprise_Rent-A-Car_Logo.svg"
        }
      ]
    },
    {
      "id": "sixt",
      "name": "Sixt",
      "segment": "Car rental",
      "url": "https://sixt.com/",
      "description": "",
      "sources": [
        {
          "name": "Sixt official site",
          "url": "https://sixt.com/"
        }
      ]
    },
    {
      "id": "budget",
      "name": "Budget",
      "segment": "Car rental",
      "url": "https://budget.com/",
      "description": "",
      "sources": [
        {
          "name": "Budget official site",
          "url": "https://budget.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/budget.svg"
        }
      ]
    },
    {
      "id": "europcar",
      "name": "Europcar",
      "segment": "Car rental",
      "url": "https://europcar.com/",
      "description": "",
      "sources": [
        {
          "name": "Europcar official site",
          "url": "https://europcar.com/"
        }
      ]
    },
    {
      "id": "rvshare",
      "name": "RVshare",
      "segment": "RV rental",
      "url": "https://rvshare.com/",
      "description": "",
      "sources": [
        {
          "name": "RVshare official site",
          "url": "https://rvshare.com/"
        }
      ]
    },
    {
      "id": "outdoorsy",
      "name": "Outdoorsy",
      "segment": "RV rental",
      "url": "https://outdoorsy.com/",
      "description": "",
      "sources": [
        {
          "name": "Outdoorsy official site",
          "url": "https://outdoorsy.com/"
        }
      ]
    },
    {
      "id": "easyjet",
      "name": "easyJet",
      "segment": "Airline booking",
      "url": "https://easyjet.com/",
      "description": "",
      "sources": [
        {
          "name": "easyJet official site",
          "url": "https://easyjet.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=easyJet"
        }
      ]
    },
    {
      "id": "qantas",
      "name": "Qantas",
      "segment": "Airline booking",
      "url": "https://qantas.com/",
      "description": "",
      "sources": [
        {
          "name": "Qantas official site",
          "url": "https://qantas.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Qantas"
        }
      ]
    },
    {
      "id": "royal-caribbean",
      "name": "Royal Caribbean",
      "segment": "Cruise booking",
      "url": "https://royalcaribbean.com/",
      "description": "",
      "sources": [
        {
          "name": "Royal Caribbean official site",
          "url": "https://royalcaribbean.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/royal-caribbean.svg"
        }
      ]
    },
    {
      "id": "carnival-cruise-line",
      "name": "Carnival Cruise Line",
      "segment": "Cruise booking",
      "url": "https://carnival.com/",
      "description": "",
      "sources": [
        {
          "name": "Carnival Cruise Line official site",
          "url": "https://carnival.com/"
        }
      ]
    },
    {
      "id": "norwegian-cruise-line",
      "name": "Norwegian Cruise Line",
      "segment": "Cruise booking",
      "url": "https://ncl.com/",
      "description": "",
      "sources": [
        {
          "name": "Norwegian Cruise Line official site",
          "url": "https://ncl.com/"
        }
      ]
    },
    {
      "id": "msc-cruises",
      "name": "MSC Cruises",
      "segment": "Cruise booking",
      "url": "https://msccruises.com/",
      "description": "",
      "sources": [
        {
          "name": "MSC Cruises official site",
          "url": "https://msccruises.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/8/83/MSC_Cruises_Logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "princess-cruises",
      "name": "Princess Cruises",
      "segment": "Cruise booking",
      "url": "https://princess.com/",
      "description": "",
      "sources": [
        {
          "name": "Princess Cruises official site",
          "url": "https://princess.com/"
        }
      ]
    },
    {
      "id": "airfrance",
      "name": "Air France",
      "segment": "Airlines",
      "url": "https://www.airfrance.com/",
      "description": "",
      "sources": [
        {
          "name": "Air France official site",
          "url": "https://www.airfrance.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Air%20France"
        }
      ]
    },
    {
      "id": "british-airways",
      "name": "British Airways",
      "segment": "Airlines",
      "url": "https://www.britishairways.com/",
      "description": "",
      "sources": [
        {
          "name": "British Airways official site",
          "url": "https://www.britishairways.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=British%20Airways"
        }
      ]
    },
    {
      "id": "klm",
      "name": "KLM",
      "segment": "Airlines",
      "url": "https://www.klm.com/",
      "description": "",
      "sources": [
        {
          "name": "KLM official site",
          "url": "https://www.klm.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=KLM"
        }
      ]
    },
    {
      "id": "singapore-airlines",
      "name": "Singapore Airlines",
      "segment": "Airlines",
      "url": "https://www.singaporeair.com/",
      "description": "",
      "sources": [
        {
          "name": "Singapore Airlines official site",
          "url": "https://www.singaporeair.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Singapore%20Airlines"
        }
      ]
    },
    {
      "id": "turkish-airlines",
      "name": "Turkish Airlines",
      "segment": "Airlines",
      "url": "https://www.turkishairlines.com/",
      "description": "",
      "sources": [
        {
          "name": "Turkish Airlines official site",
          "url": "https://www.turkishairlines.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Turkish%20Airlines"
        }
      ]
    },
    {
      "id": "japan-airlines",
      "name": "Japan Airlines",
      "segment": "Airlines",
      "url": "https://www.jal.com/",
      "description": "",
      "sources": [
        {
          "name": "Japan Airlines official site",
          "url": "https://www.jal.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Japan%20Airlines"
        }
      ]
    },
    {
      "id": "air-canada",
      "name": "Air Canada",
      "segment": "Airlines",
      "url": "https://www.aircanada.com/",
      "description": "",
      "sources": [
        {
          "name": "Air Canada official site",
          "url": "https://www.aircanada.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Air%20Canada"
        }
      ]
    },
    {
      "id": "iberia",
      "name": "Iberia",
      "segment": "Airlines",
      "url": "https://www.iberia.com/",
      "description": "",
      "sources": [
        {
          "name": "Iberia official site",
          "url": "https://www.iberia.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Iberia"
        }
      ]
    },
    {
      "id": "wizz-air",
      "name": "Wizz Air",
      "segment": "Airlines",
      "url": "https://www.wizzair.com/",
      "description": "",
      "sources": [
        {
          "name": "Wizz Air official site",
          "url": "https://www.wizzair.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Wizz%20Air"
        }
      ]
    },
    {
      "id": "etihad-airways",
      "name": "Etihad Airways",
      "segment": "Airlines",
      "url": "https://www.etihad.com/",
      "description": "",
      "sources": [
        {
          "name": "Etihad Airways official site",
          "url": "https://www.etihad.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Etihad%20Airways"
        }
      ]
    },
    {
      "id": "airasia",
      "name": "AirAsia",
      "segment": "Airlines",
      "url": "https://www.airasia.com/",
      "description": "",
      "sources": [
        {
          "name": "AirAsia official site",
          "url": "https://www.airasia.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=AirAsia"
        }
      ]
    },
    {
      "id": "marriott",
      "name": "Marriott",
      "segment": "Hotels",
      "url": "https://www.marriott.com/",
      "description": "",
      "sources": [
        {
          "name": "Marriott official site",
          "url": "https://www.marriott.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Marriott"
        }
      ]
    },
    {
      "id": "virgin-atlantic",
      "name": "Virgin Atlantic",
      "segment": "Airlines",
      "url": "https://www.virginatlantic.com/",
      "description": "",
      "sources": [
        {
          "name": "Virgin Atlantic official site",
          "url": "https://www.virginatlantic.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Virgin%20Atlantic"
        }
      ]
    },
    {
      "id": "aeromexico",
      "name": "Aeromexico",
      "segment": "Airlines",
      "url": "https://www.aeromexico.com/",
      "description": "",
      "sources": [
        {
          "name": "Aeromexico official site",
          "url": "https://www.aeromexico.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Aeromexico"
        }
      ]
    },
    {
      "id": "tui",
      "name": "TUI",
      "segment": "Tour operators",
      "url": "https://www.tui.com/",
      "description": "",
      "sources": [
        {
          "name": "TUI official site",
          "url": "https://www.tui.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=TUI"
        }
      ]
    },
    {
      "id": "norwegian",
      "name": "Norwegian",
      "segment": "Airlines",
      "url": "https://www.norwegian.com/",
      "description": "",
      "sources": [
        {
          "name": "Norwegian official site",
          "url": "https://www.norwegian.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Norwegian"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-travel-booking-value",
      "question": "Does travel AOV mean gross booking value or an agency's commission?",
      "text": "The saved metric is account-level purchase AOV, calculated from purchase ROAS and cost per purchase. Its inputs do not establish whether a travel account reports gross booking value or commission, so neither label should replace AOV here.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-travel-booking-value",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. Does travel AOV mean gross booking value or an agency's commission? The saved metric is account-level purchase AOV, calculated from purchase ROAS and cost per purchase. Its inputs do not establish whether a travel account reports gross booking value or commission, so neither label should replace AOV here. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-travel-booking-value",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "In this industry",
      "id": "answer-travel-nightly-rate",
      "question": "Is travel AOV a nightly hotel rate?",
      "text": "No nightly-rate or length-of-stay breakdown is supplied. The benchmark describes average purchase order value at account level, so it should not be quoted as a per-night hotel price.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-travel-nightly-rate",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. Is travel AOV a nightly hotel rate? No nightly-rate or length-of-stay breakdown is supplied. The benchmark describes average purchase order value at account level, so it should not be quoted as a per-night hotel price. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-travel-nightly-rate",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "In this industry",
      "id": "answer-travel-purchase-range",
      "question": "What range can I use to contextualize travel purchase values?",
      "text": "The Travel Booking Platforms median account AOV is $303.43 USD. The middle 50% lies between $54.98 and $959.99. This gives distribution context for the category without implying a booking value for any hotel, airline or platform in the public directory.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-travel-purchase-range",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. What range can I use to contextualize travel purchase values? The Travel Booking Platforms median account AOV is $303.43 USD. The middle 50% lies between $54.98 and $959.99. This gives distribution context for the category without implying a booking value for any hotel, airline or platform in the public directory. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-travel-purchase-range",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Travel Booking Platforms?",
      "text": "The median account AOV for Travel Booking Platforms is $303.43 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-median-aov",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. What is the average order value benchmark for Travel Booking Platforms? The median account AOV for Travel Booking Platforms is $303.43 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Travel Booking Platforms?",
      "text": "The middle 50% of account AOVs runs from $54.98 to $959.99 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-aov-range",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. What is the typical AOV range in Travel Booking Platforms? The middle 50% of account AOVs runs from $54.98 to $959.99 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $54.98 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. What is the lower-quartile AOV? The 25th-percentile account AOV is $54.98 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $959.99 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. What is the upper-quartile AOV? The 75th-percentile account AOV is $959.99 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. What dates does this AOV benchmark cover? The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Travel Booking Platforms classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. Which industry or subcategory does this benchmark cover? This benchmark covers Travel Booking Platforms classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-directory-and-benchmark",
      "question": "Are the listed brands the businesses behind the benchmark?",
      "text": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-directory-and-benchmark",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/travel-booking-platforms#brands Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-directory-and-benchmark",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#brands"
    },
    {
      "group": "Use this research",
      "id": "answer-brand-level-aov",
      "question": "Can I use the industry AOV as a listed brand's AOV?",
      "text": "No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-brand-level-aov",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/travel-booking-platforms#method Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-brand-level-aov",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#method"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-download-research",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/travel-booking-platforms#reuse Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms#answer-cite-research",
      "citation": "Madgicx Research & Labs. Travel Booking Platforms. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/travel-booking-platforms#reuse Answer: https://madgicx.com/labs/industries/travel-booking-platforms#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms#reuse"
    }
  ]
}