No publishable AOV benchmark
Explore category insights and their sources below.
Real Estate Services383 / 552
Madgicx Research & Labs
Residential Rental & Leasing
An application is not a signed lease.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Real Estate Services
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
How should rental campaigns count one application reused across several listings?
Zillow allows one paid application to be used for multiple participating properties within its stated period. Separate unique applicants from property-level submissions in reporting, so reuse is not mistaken for new people. This is a provider feature, not a universal rental-platform capability.
Is a submitted rental application the same as a completed screening package?
Zillow says reports are included when available, but one or both may be impossible to complete. Keep submitted applications, available screening reports and the landlord’s decision separate. A campaign conversion should not imply screening completion or approval unless that status has actually been confirmed.
What should a rental ad’s application invitation count as?
Zillow describes inviting a renter, completing the form, paying and generating reports as separate actions. Treat the invitation as a handoff and the completed application as a later milestone; neither establishes a signed lease or a move-in.
Can a rental campaign assume its portal supports custom qualification questions?
Zillow says its application does not support custom fields and notes that components can vary with local rules. Verify the chosen provider’s actual form before promising a tailored qualification flow. A creative brief cannot assume screening features that the destination does not offer.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.