$32.43
Average order value
Median account AOV · USD
$2.75 to $73.01Middle 50% of account AOVs
Reporting period unspecified · Snapshot read 2026-10-11Scope & method
Real Estate Services384 / 552
Madgicx Research & Labs
Residential Sales Agencies
Median account AOV: $32.43 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Real Estate Services
More in this industry. 5
Questions, answered.AOV, context & using this research16 answers
In this category
Does an open-house visitor count as a represented buyer in an agency campaign?
In its US policy guidance for covered MLS participants, NAR explains that independently visiting an open house does not by itself require a written buyer agreement. Count attendance separately from an established buyer-service relationship; an event lead is not automatically a signed client. State and local practices can vary.
What should a residential agency’s tour-booking call to action clarify?
In its US policy guidance for covered MLS participants, NAR distinguishes general conversation from working with an agent to identify properties or arrange tours, and describes an agreement before the first covered tour. Make the agency’s actual next step clear rather than presenting every information inquiry as a represented showing.
Should a live virtual property tour be separated from passive listing views?
NAR's US policy guidance for covered MLS participants includes live virtual tours when an agent is touring on the buyer’s behalf. Distinguish that service from a recorded video or listing-page view in campaign reporting. A media view alone does not establish that an agent conducted a represented tour.
Can residential agency ads use the property price as the agent’s earned value?
In its US policy guidance for covered MLS participants, NAR explains that the service agreement addresses compensation and that terms are negotiable. Keep the property’s sale price separate from the agency’s verified fee and campaign purchase-value aggregate. A high-value property lead does not establish earned commission or a completed transaction.
Read the benchmark
What is the average order value benchmark for Residential Sales Agencies?
The median account AOV for Residential Sales Agencies is $32.43 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the typical AOV range in Residential Sales Agencies?
The middle 50% of account AOVs runs from $2.75 to $73.01 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $2.75 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $73.01 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How is account AOV calculated for this benchmark?
Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What dates does this AOV benchmark cover?
The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Residential Sales Agencies classifications under Real Estate Services. It excludes the parent industry and sibling subcategories.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Benchmark snapshot read 11 October 2026.
Equal-weight account aggregate · Reporting period not supplied
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.