No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Renewable Energy Utilities
Specify the renewable plan mechanism
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Utilities & Home Infrastructure Services
More in this industry. 6
Questions, answered.AOV, context & using this research7 answers
In this category
What location qualification belongs in a renewable electricity offer?
Green Mountain says US SolarSPARC plans are available in most markets it serves and directs customers to check their ZIP code. Suggested practice: verify the address and offered plan before promoting enrollment; the FAQ does not establish nationwide service or eligibility at every served address.
Does a SolarSPARC plan send solar-only electricity directly to a home?
Green Mountain's US SolarSPARC FAQ describes purchasing and retiring RECs for 100% of paid usage. SolarSPARC 10 uses at least 10% solar and up to 90% wind attributes; SolarSPARC 100 uses solar attributes. Suggested practice: state the certificate mechanism and selected plan, without implying a dedicated physical connection.
Can a renewable utility ad describe a monthly fund contribution as a monthly customer credit?
Green Mountain's US SolarSPARC FAQ separates a monthly solar-fund contribution from an annual customer credit, whose amount depends on the plan contract. Suggested practice: keep contribution frequency and customer-credit frequency distinct; neither establishes a universal monthly saving on an electricity bill.
Which continuing eligibility condition belongs in an annual SolarSPARC credit offer?
Green Mountain's US FAQ says customers must remain SolarSPARC customers in good standing when the credit is issued. Moving within a territory where SolarSPARC is available can preserve eligibility. Suggested practice: include those conditions; enrolling once does not guarantee future credits after leaving the plan.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
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The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
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Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.