Real Estate Services

Zillow describes the Zestimate as an automated valuation rather than an appraisal, and says it does not set the home's list price. These are different valuation and transaction records. Property marketing should label the estimate and avoid treating it as a confirmed sale, financing decision or achieved customer outcome.

Apartments.com describes an application as a form submitted for consideration, followed by review and verification before lease execution. An application and an approved, signed tenancy are different stages. Rental acquisition reporting should retain those stages without assuming approval from a submitted form; no screening criterion or individual eligibility conclusion is recommended here.

Redfin says it schedules an agent after a visitor chooses a tour time and contacts the visitor to reschedule if that time is unavailable. A preferred slot and a confirmed scheduled tour are different records. Lead reporting should separate requests, confirmed appointments and attended tours rather than infer a completed visit or property sale from the request.

Buildium describes the management agreement as governing the owner-manager relationship and compensation, while the lease governs the owner-resident relationship and occupancy terms. They involve different service and tenancy records. A property-service offer should identify the relationship and fee component it sells; neither document alone establishes a collected rent payment or investment return.

The median account AOV for Real Estate Services is $73.70 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The middle 50% of account AOVs runs from $24.81 to $1,081.19 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 25th-percentile account AOV is $24.81 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 75th-percentile account AOV is $1,081.19 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

This benchmark covers Real Estate Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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