# Residential Rental & Leasing — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:11:11.121946+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### How should rental campaigns count one application reused across several listings? Zillow allows one paid application to be used for multiple participating properties within its stated period. Separate unique applicants from property-level submissions in reporting, so reuse is not mistaken for new people. This is a provider feature, not a universal rental-platform capability. [Source](https://www.zillow.com/rental-manager/rental-applications-faq/) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-leadservices1-residential-rental-leasing-1) Citation: Madgicx Research & Labs. Residential Rental & Leasing. How should rental campaigns count one application reused across several listings? Zillow allows one paid application to be used for multiple participating properties within its stated period. Separate unique applicants from property-level submissions in reporting, so reuse is not mistaken for new people. This is a provider feature, not a universal rental-platform capability. Source: https://www.zillow.com/rental-manager/rental-applications-faq/ Answer: https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-leadservices1-residential-rental-leasing-1 ### Is a submitted rental application the same as a completed screening package? Zillow says reports are included when available, but one or both may be impossible to complete. Keep submitted applications, available screening reports and the landlord’s decision separate. A campaign conversion should not imply screening completion or approval unless that status has actually been confirmed. [Source](https://www.zillow.com/rental-manager/rental-applications-faq/) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-leadservices1-residential-rental-leasing-2) Citation: Madgicx Research & Labs. Residential Rental & Leasing. Is a submitted rental application the same as a completed screening package? Zillow says reports are included when available, but one or both may be impossible to complete. Keep submitted applications, available screening reports and the landlord’s decision separate. A campaign conversion should not imply screening completion or approval unless that status has actually been confirmed. Source: https://www.zillow.com/rental-manager/rental-applications-faq/ Answer: https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-leadservices1-residential-rental-leasing-2 ### What should a rental ad’s application invitation count as? Zillow describes inviting a renter, completing the form, paying and generating reports as separate actions. Treat the invitation as a handoff and the completed application as a later milestone; neither establishes a signed lease or a move-in. [Source](https://www.zillow.com/rental-manager/rental-applications-faq/) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-leadservices1-residential-rental-leasing-3) Citation: Madgicx Research & Labs. Residential Rental & Leasing. What should a rental ad’s application invitation count as? Zillow describes inviting a renter, completing the form, paying and generating reports as separate actions. Treat the invitation as a handoff and the completed application as a later milestone; neither establishes a signed lease or a move-in. Source: https://www.zillow.com/rental-manager/rental-applications-faq/ Answer: https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-leadservices1-residential-rental-leasing-3 ### Can a rental campaign assume its portal supports custom qualification questions? Zillow says its application does not support custom fields and notes that components can vary with local rules. Verify the chosen provider’s actual form before promising a tailored qualification flow. A creative brief cannot assume screening features that the destination does not offer. [Source](https://www.zillow.com/rental-manager/rental-applications-faq/) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-leadservices1-residential-rental-leasing-4) Citation: Madgicx Research & Labs. Residential Rental & Leasing. Can a rental campaign assume its portal supports custom qualification questions? Zillow says its application does not support custom fields and notes that components can vary with local rules. Verify the chosen provider’s actual form before promising a tailored qualification flow. A creative brief cannot assume screening features that the destination does not offer. Source: https://www.zillow.com/rental-manager/rental-applications-faq/ Answer: https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-leadservices1-residential-rental-leasing-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-benchmark-status) Citation: Madgicx Research & Labs. Residential Rental & Leasing. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#reuse) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-download-research) Citation: Madgicx Research & Labs. Residential Rental & Leasing. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#reuse) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-cite-research) Citation: Madgicx Research & Labs. Residential Rental & Leasing. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/residential-rental-leasing#answer-cite-research