{
  "name": "Specialized News Outlets",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "specialized-news-outlets",
  "kind": "subcategory",
  "parent_slug": "news-information-media",
  "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "specialized-news-outlets",
    "parent_slug": "news-information-media",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:10:23.508070+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Specialized News Outlets: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:10:23.508070+00:00. https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-medianews1-specialized-news-outlets-1",
      "question": "What should a specialist-news campaign qualify beyond general interest in the topic?",
      "text": "POLITICO Pro's US packages distinguish Federal, State and combined U.S. coverage, while common functionality remains the same. Ask which coverage the buyer needs and match the advertised package. A broad policy-news enquiry does not establish fit for every content scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-1",
      "citation": "Madgicx Research & Labs. Specialized News Outlets. What should a specialist-news campaign qualify beyond general interest in the topic? POLITICO Pro's US packages distinguish Federal, State and combined U.S. coverage, while common functionality remains the same. Ask which coverage the buyer needs and match the advertised package. A broad policy-news enquiry does not establish fit for every content scope.  Source: https://www.politicopro.com/packages/ Answer: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-1",
      "source_url": "https://www.politicopro.com/packages/"
    },
    {
      "group": "In this category",
      "id": "answer-medianews1-specialized-news-outlets-2",
      "question": "Why should a specialist-news advertiser separate team seats from subscription count?",
      "text": "POLITICO Pro's US package page describes team access with flexible seat add-ons. Qualify the buyer's team-access requirement and distinguish entitled seats from the confirmed billing arrangement. Several reader seats do not automatically establish several separately purchased subscriptions.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-2",
      "citation": "Madgicx Research & Labs. Specialized News Outlets. Why should a specialist-news advertiser separate team seats from subscription count? POLITICO Pro's US package page describes team access with flexible seat add-ons. Qualify the buyer's team-access requirement and distinguish entitled seats from the confirmed billing arrangement. Several reader seats do not automatically establish several separately purchased subscriptions.  Source: https://www.politicopro.com/packages/ Answer: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-2",
      "source_url": "https://www.politicopro.com/packages/"
    },
    {
      "group": "In this category",
      "id": "answer-medianews1-specialized-news-outlets-3",
      "question": "Does a specialist-news demo request establish paid subscription revenue?",
      "text": "POLITICO Pro's US package page invites a free trial through a brief demo request. Separate that enquiry and trial stage from the later confirmed paid agreement. Requesting a demonstration does not by itself establish a customer payment or completed team subscription.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-3",
      "citation": "Madgicx Research & Labs. Specialized News Outlets. Does a specialist-news demo request establish paid subscription revenue? POLITICO Pro's US package page invites a free trial through a brief demo request. Separate that enquiry and trial stage from the later confirmed paid agreement. Requesting a demonstration does not by itself establish a customer payment or completed team subscription.  Source: https://www.politicopro.com/packages/ Answer: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-3",
      "source_url": "https://www.politicopro.com/packages/"
    },
    {
      "group": "In this category",
      "id": "answer-medianews1-specialized-news-outlets-4",
      "question": "How can specialist-news creative distinguish an ongoing workflow from a generic article feed?",
      "text": "POLITICO Pro's US package page combines reporting with trackers, custom alerts and daily digests. Advertise the specific workflow actually included in the chosen coverage. A reader clicking a story does not establish that a team adopted the monitoring tools or bought that package.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-4",
      "citation": "Madgicx Research & Labs. Specialized News Outlets. How can specialist-news creative distinguish an ongoing workflow from a generic article feed? POLITICO Pro's US package page combines reporting with trackers, custom alerts and daily digests. Advertise the specific workflow actually included in the chosen coverage. A reader clicking a story does not establish that a team adopted the monitoring tools or bought that package.  Source: https://www.politicopro.com/packages/ Answer: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-medianews1-specialized-news-outlets-4",
      "source_url": "https://www.politicopro.com/packages/"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Specialized News Outlets. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#benchmark Answer: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-download-research",
      "citation": "Madgicx Research & Labs. Specialized News Outlets. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#reuse Answer: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-cite-research",
      "citation": "Madgicx Research & Labs. Specialized News Outlets. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#reuse Answer: https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/news-information-media/specialized-news-outlets#reuse"
    }
  ]
}