No publishable AOV benchmark
Explore category insights and their sources below.
Home & Local Services324 / 552
Madgicx Research & Labs
Security Installation Services
Separate installation receipts from monitoring commitments.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Home & Local Services
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
What must an installation offer separate from monthly monitoring?
The US FTC asks shoppers to compare installation price, monitoring cost and monitoring contract duration. Put these distinct charges and commitments in the offer; an upfront installation amount is not total contract value.
How should subcontracted alarm installation change lead routing?
The FTC notes that installation and monitoring may be subcontracted to different companies. Identify the party taking the appointment and delivering each service before treating a lead as the advertiser's completed installation.
Which site conditions matter before a security-installation lead is dispatch-ready?
ADT's cited US residential contract describes premises access, drilling, electrical outlets and compatible internet where applicable. Use the applicable installation requirements to qualify the appointment; these ADT terms do not apply automatically to other providers.
Can a service-plan upsell claim every future security-system repair is included?
The cited US residential contract says ADT's Quality Service Plan ties malfunction coverage to the selected tier and excludes wiring and batteries. Describe the actual plan exclusions in the offer and measure the plan purchase separately from installation revenue.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.