# Security Installation Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:09:00.921050+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/home-local-services/security-installation-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### What must an installation offer separate from monthly monitoring? The US FTC asks shoppers to compare installation price, monitoring cost and monitoring contract duration. Put these distinct charges and commitments in the offer; an upfront installation amount is not total contract value. [Source](https://consumer.ftc.gov/articles/how-avoid-scams-when-you-shop-home-security-system) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q1) Citation: Madgicx Research & Labs. Security Installation Services. What must an installation offer separate from monthly monitoring? The US FTC asks shoppers to compare installation price, monitoring cost and monitoring contract duration. Put these distinct charges and commitments in the offer; an upfront installation amount is not total contract value. Source: https://consumer.ftc.gov/articles/how-avoid-scams-when-you-shop-home-security-system Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q1 ### How should subcontracted alarm installation change lead routing? The FTC notes that installation and monitoring may be subcontracted to different companies. Identify the party taking the appointment and delivering each service before treating a lead as the advertiser's completed installation. [Source](https://consumer.ftc.gov/articles/how-avoid-scams-when-you-shop-home-security-system) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q2) Citation: Madgicx Research & Labs. Security Installation Services. How should subcontracted alarm installation change lead routing? The FTC notes that installation and monitoring may be subcontracted to different companies. Identify the party taking the appointment and delivering each service before treating a lead as the advertiser's completed installation. Source: https://consumer.ftc.gov/articles/how-avoid-scams-when-you-shop-home-security-system Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q2 ### Which site conditions matter before a security-installation lead is dispatch-ready? ADT's cited US residential contract describes premises access, drilling, electrical outlets and compatible internet where applicable. Use the applicable installation requirements to qualify the appointment; these ADT terms do not apply automatically to other providers. [Source](https://www.adt.com/about-adt/legal/residential-services-contract) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q3) Citation: Madgicx Research & Labs. Security Installation Services. Which site conditions matter before a security-installation lead is dispatch-ready? ADT's cited US residential contract describes premises access, drilling, electrical outlets and compatible internet where applicable. Use the applicable installation requirements to qualify the appointment; these ADT terms do not apply automatically to other providers. Source: https://www.adt.com/about-adt/legal/residential-services-contract Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q3 ### Can a service-plan upsell claim every future security-system repair is included? The cited US residential contract says ADT's Quality Service Plan ties malfunction coverage to the selected tier and excludes wiring and batteries. Describe the actual plan exclusions in the offer and measure the plan purchase separately from installation revenue. [Source](https://www.adt.com/about-adt/legal/residential-services-contract) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q4) Citation: Madgicx Research & Labs. Security Installation Services. Can a service-plan upsell claim every future security-system repair is included? The cited US residential contract says ADT's Quality Service Plan ties malfunction coverage to the selected tier and excludes wiring and batteries. Describe the actual plan exclusions in the offer and measure the plan purchase separately from installation revenue. Source: https://www.adt.com/about-adt/legal/residential-services-contract Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/home-local-services/security-installation-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-benchmark-status) Citation: Madgicx Research & Labs. Security Installation Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/home-local-services/security-installation-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/home-local-services/security-installation-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-download-research) Citation: Madgicx Research & Labs. Security Installation Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/home-local-services/security-installation-services#reuse Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/home-local-services/security-installation-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-cite-research) Citation: Madgicx Research & Labs. Security Installation Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/home-local-services/security-installation-services#reuse Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-cite-research