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A brushed-steel washing-machine chassis with a separate teal side cover and a diagnostic probe. - Appliance Repair Services Meta ads research by Madgicx Labs

Madgicx Research & Labs

Appliance Repair Services

Count completed repairs beyond booked diagnostics.

MADGICX / LABSINDUSTRY RESEARCH

Research only

No publishable AOV benchmark

Explore category insights and their sources below.

Scope & method

Within Home & Local Services

More in this industry. 5

Questions, answered.AOV, context & using this research7 answers

In this category

Is a booked diagnostic visit the same outcome as a completed repair?

Sears describes a diagnostic visit followed by an estimate; customers may decline the repair and pay only the diagnostic fee. Track booked visits, repair approvals and completed paid repairs separately when judging acquisition quality.

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How should a waived diagnostic fee affect repair campaign revenue?

Sears waives its diagnostic fee when the recommended repair proceeds and charges it when the repair is declined. Use the actual invoice outcome; adding a waived fee to the repair receipt would overstate collected revenue.

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What must support a same-day repair ad before spend increases?

Sears offers same-day or next-day appointments only when its local service routes have available slots. Check dispatch capacity for the advertised address and appliance; a scheduling claim is not evidence that a repair will finish that day.

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Which repair contacts belong outside a new-customer acquisition count?

Sears provides separate routes for changing existing orders, covered appliances, and repairs without protection agreements. Classify reschedules and existing coverage contacts separately from newly acquired repair opportunities.

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Category research

Is an AOV benchmark available for this category?

No publishable AOV benchmark is available.

The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.

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Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

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How should I cite a finding from this page?

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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Research scope

Small print.
Clear boundaries.

Evidence scope

Benchmark status reviewed 11 October 2026.

The exact category cohort does not support a publishable AOV aggregate.

Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.

Category scope

Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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