{
  "name": "Security Installation Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "security-installation-services",
  "kind": "subcategory",
  "parent_slug": "home-local-services",
  "url": "https://madgicx.com/labs/industries/home-local-services/security-installation-services",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "security-installation-services",
    "parent_slug": "home-local-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:09:00.921050+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Security Installation Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:09:00.921050+00:00. https://madgicx.com/labs/industries/home-local-services/security-installation-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/home-local-services/security-installation-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-hadv1-security-installation-services-q1",
      "question": "What must an installation offer separate from monthly monitoring?",
      "text": "The US FTC asks shoppers to compare installation price, monitoring cost and monitoring contract duration. Put these distinct charges and commitments in the offer; an upfront installation amount is not total contract value.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q1",
      "citation": "Madgicx Research & Labs. Security Installation Services. What must an installation offer separate from monthly monitoring? The US FTC asks shoppers to compare installation price, monitoring cost and monitoring contract duration. Put these distinct charges and commitments in the offer; an upfront installation amount is not total contract value.  Source: https://consumer.ftc.gov/articles/how-avoid-scams-when-you-shop-home-security-system Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q1",
      "source_url": "https://consumer.ftc.gov/articles/how-avoid-scams-when-you-shop-home-security-system"
    },
    {
      "group": "In this category",
      "id": "answer-hadv1-security-installation-services-q2",
      "question": "How should subcontracted alarm installation change lead routing?",
      "text": "The FTC notes that installation and monitoring may be subcontracted to different companies. Identify the party taking the appointment and delivering each service before treating a lead as the advertiser's completed installation.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q2",
      "citation": "Madgicx Research & Labs. Security Installation Services. How should subcontracted alarm installation change lead routing? The FTC notes that installation and monitoring may be subcontracted to different companies. Identify the party taking the appointment and delivering each service before treating a lead as the advertiser's completed installation.  Source: https://consumer.ftc.gov/articles/how-avoid-scams-when-you-shop-home-security-system Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q2",
      "source_url": "https://consumer.ftc.gov/articles/how-avoid-scams-when-you-shop-home-security-system"
    },
    {
      "group": "In this category",
      "id": "answer-hadv1-security-installation-services-q3",
      "question": "Which site conditions matter before a security-installation lead is dispatch-ready?",
      "text": "ADT's cited US residential contract describes premises access, drilling, electrical outlets and compatible internet where applicable. Use the applicable installation requirements to qualify the appointment; these ADT terms do not apply automatically to other providers.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q3",
      "citation": "Madgicx Research & Labs. Security Installation Services. Which site conditions matter before a security-installation lead is dispatch-ready? ADT's cited US residential contract describes premises access, drilling, electrical outlets and compatible internet where applicable. Use the applicable installation requirements to qualify the appointment; these ADT terms do not apply automatically to other providers.  Source: https://www.adt.com/about-adt/legal/residential-services-contract Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q3",
      "source_url": "https://www.adt.com/about-adt/legal/residential-services-contract"
    },
    {
      "group": "In this category",
      "id": "answer-hadv1-security-installation-services-q4",
      "question": "Can a service-plan upsell claim every future security-system repair is included?",
      "text": "The cited US residential contract says ADT's Quality Service Plan ties malfunction coverage to the selected tier and excludes wiring and batteries. Describe the actual plan exclusions in the offer and measure the plan purchase separately from installation revenue.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q4",
      "citation": "Madgicx Research & Labs. Security Installation Services. Can a service-plan upsell claim every future security-system repair is included? The cited US residential contract says ADT's Quality Service Plan ties malfunction coverage to the selected tier and excludes wiring and batteries. Describe the actual plan exclusions in the offer and measure the plan purchase separately from installation revenue.  Source: https://www.adt.com/about-adt/legal/residential-services-contract Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-hadv1-security-installation-services-q4",
      "source_url": "https://www.adt.com/about-adt/legal/residential-services-contract"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Security Installation Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/home-local-services/security-installation-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/security-installation-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Security Installation Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/home-local-services/security-installation-services#reuse Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/security-installation-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Security Installation Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/home-local-services/security-installation-services#reuse Answer: https://madgicx.com/labs/industries/home-local-services/security-installation-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/security-installation-services#reuse"
    }
  ]
}