Funeral Home Services

Under the FTC's July 2012 Funeral Rule guidance, funeral directors must give requested price information by telephone without first requiring a name, address or telephone number. Mailed or online price lists are not required by that guidance. Suggested practice: make a price inquiry distinct from submitting a contact lead.

The FTC's July 2012 guidance says customers may choose separate funeral goods and services rather than an unwanted package. A permitted basic services fee covers common arrangements and excludes optional services and merchandise. Suggested practice: separate that basic fee from selectable extras.

The FTC's July 2012 guidance requires a written statement of selected goods, services, individual prices and total after arrangements and before payment. Unknown cash-advance costs require a written good-faith estimate. Suggested practice: distinguish an initial inquiry from this itemized arrangement stage.

The FTC's July 2012 guidance explains that US funeral homes may add a service fee to cash-advance items bought from outside vendors. They must disclose an extra fee in writing, though its markup amount need not be specified, and disclose supplier refunds, discounts or rebates. Suggested practice: label these charges separately.

No publishable AOV benchmark is available.

The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.

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