No publishable AOV benchmark
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Funeral & Cemetery Services540 / 552
Madgicx Research & Labs
Cremation Services
Attendance and arrangements made explicit.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Funeral & Cemetery Services
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Does Dignity Memorial's simple cremation include a service?
Dignity Memorial describes simple or direct cremation as cremation without a service. Its separate memorial option can hold a service before, immediately after or long after cremation. Suggested practice: name the service inclusion explicitly instead of treating every cremation inquiry as the same package.
Is witnessing available at every Dignity Memorial location?
Dignity Memorial says not every funeral home or crematory can accommodate a cremation viewing. It advises raising the request early in planning. Suggested practice: qualify the location and attendance option before describing a witness cremation as available.
Does US direct-cremation guidance require buying a casket?
The FTC's July 2012 US Funeral Rule guidance says cremation providers must disclose and offer alternative containers; a casket is not required by state or local law for cremation. Suggested practice: separate a cremation container from any casket chosen for a prior viewing.
Can families arrange cremation directly with Green-Wood's inquiry form?
Green-Wood in Brooklyn has an on-site crematory, but directs immediate-need cremation arrangements through a licensed New York State funeral director. Suggested practice: distinguish the crematory's location from the professional arrangement route.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
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Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.