{
  "name": "Funeral Home Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "funeral-home-services",
  "kind": "subcategory",
  "parent_slug": "funeral-cemetery-services",
  "url": "https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "funeral-home-services",
    "parent_slug": "funeral-cemetery-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:08:23.051130+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Funeral Home Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:08:23.051130+00:00. https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-funeralcoaching1-funeral-home-services-1",
      "question": "Must a US funeral-home price inquiry include personal contact details?",
      "text": "Under the FTC's July 2012 Funeral Rule guidance, funeral directors must give requested price information by telephone without first requiring a name, address or telephone number. Mailed or online price lists are not required by that guidance. Suggested practice: make a price inquiry distinct from submitting a contact lead.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-funeralcoaching1-funeral-home-services-1",
      "citation": "Madgicx Research & Labs. Funeral Home Services. Must a US funeral-home price inquiry include personal contact details? Under the FTC's July 2012 Funeral Rule guidance, funeral directors must give requested price information by telephone without first requiring a name, address or telephone number. Mailed or online price lists are not required by that guidance. Suggested practice: make a price inquiry distinct from submitting a contact lead.  Source: https://consumer.ftc.gov/articles/ftc-funeral-rule Answer: https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-funeralcoaching1-funeral-home-services-1",
      "source_url": "https://consumer.ftc.gov/articles/ftc-funeral-rule"
    },
    {
      "group": "In this category",
      "id": "answer-funeralcoaching1-funeral-home-services-2",
      "question": "Can a US funeral-home offer require an unwanted package?",
      "text": "The FTC's July 2012 guidance says customers may choose separate funeral goods and services rather than an unwanted package. A permitted basic services fee covers common arrangements and excludes optional services and merchandise. Suggested practice: separate that basic fee from selectable extras.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-funeralcoaching1-funeral-home-services-2",
      "citation": "Madgicx Research & Labs. Funeral Home Services. Can a US funeral-home offer require an unwanted package? The FTC's July 2012 guidance says customers may choose separate funeral goods and services rather than an unwanted package. A permitted basic services fee covers common arrangements and excludes optional services and merchandise. Suggested practice: separate that basic fee from selectable extras.  Sources: https://consumer.ftc.gov/articles/ftc-funeral-rule; https://consumer.ftc.gov/articles/funeral-costs-pricing-checklist Answer: https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-funeralcoaching1-funeral-home-services-2",
      "source_url": "https://consumer.ftc.gov/articles/ftc-funeral-rule",
      "source_urls": [
        "https://consumer.ftc.gov/articles/ftc-funeral-rule",
        "https://consumer.ftc.gov/articles/funeral-costs-pricing-checklist"
      ]
    },
    {
      "group": "In this category",
      "id": "answer-funeralcoaching1-funeral-home-services-3",
      "question": "What must a US funeral home's selected-service statement show?",
      "text": "The FTC's July 2012 guidance requires a written statement of selected goods, services, individual prices and total after arrangements and before payment. Unknown cash-advance costs require a written good-faith estimate. Suggested practice: distinguish an initial inquiry from this itemized arrangement stage.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-funeralcoaching1-funeral-home-services-3",
      "citation": "Madgicx Research & Labs. Funeral Home Services. What must a US funeral home's selected-service statement show? The FTC's July 2012 guidance requires a written statement of selected goods, services, individual prices and total after arrangements and before payment. Unknown cash-advance costs require a written good-faith estimate. Suggested practice: distinguish an initial inquiry from this itemized arrangement stage.  Sources: https://consumer.ftc.gov/articles/ftc-funeral-rule; https://consumer.ftc.gov/articles/funeral-costs-pricing-checklist Answer: https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-funeralcoaching1-funeral-home-services-3",
      "source_url": "https://consumer.ftc.gov/articles/ftc-funeral-rule",
      "source_urls": [
        "https://consumer.ftc.gov/articles/ftc-funeral-rule",
        "https://consumer.ftc.gov/articles/funeral-costs-pricing-checklist"
      ]
    },
    {
      "group": "In this category",
      "id": "answer-funeralcoaching1-funeral-home-services-4",
      "question": "Are outside-vendor charges always passed through at cost?",
      "text": "The FTC's July 2012 guidance explains that US funeral homes may add a service fee to cash-advance items bought from outside vendors. They must disclose an extra fee in writing, though its markup amount need not be specified, and disclose supplier refunds, discounts or rebates. Suggested practice: label these charges separately.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-funeralcoaching1-funeral-home-services-4",
      "citation": "Madgicx Research & Labs. Funeral Home Services. Are outside-vendor charges always passed through at cost? The FTC's July 2012 guidance explains that US funeral homes may add a service fee to cash-advance items bought from outside vendors. They must disclose an extra fee in writing, though its markup amount need not be specified, and disclose supplier refunds, discounts or rebates. Suggested practice: label these charges separately.  Source: https://consumer.ftc.gov/articles/funeral-costs-pricing-checklist Answer: https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-funeralcoaching1-funeral-home-services-4",
      "source_url": "https://consumer.ftc.gov/articles/funeral-costs-pricing-checklist"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Funeral Home Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#benchmark Answer: https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Funeral Home Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#reuse Answer: https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Funeral Home Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#reuse Answer: https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/funeral-cemetery-services/funeral-home-services#reuse"
    }
  ]
}