No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Caskets, delivery and acceptance.
Explore category insights and their sources below.
Within Funeral & Cemetery Services
The FTC's July 2012 Funeral Rule guidance says a funeral provider cannot refuse a casket or urn bought elsewhere or charge a handling fee for it. The buyer need not be present for delivery. Suggested practice: explain this funeral-home acceptance rule separately from a supplier's shipping terms.
Titan Casket says it can deliver to the chosen funeral home, a residential address or a storage facility. Suggested practice: confirm the actual delivery destination when describing an online casket order.
Titan asks for the funeral date at checkout and calls to confirm details and availability. Its page says almost all orders ship free, but very tight turnarounds may require an expedited-shipping charge. Suggested practice: treat checkout and delivery confirmation as separate steps.
Titan advises inspecting delivery, refusing a damaged item and photographing damage if possible; it offers replacement or a full refund. If delay prevents arrival in time for use, it says it will return the item and issue a full refund. Suggested practice: state those specific conditions.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.